(Damei Sichuan, December 7, Yang Jie).On December 7, 2023, the Swiss Transport System held the "2023 2024 Swiss Transport System** Meeting" in Chengdu to promote the Swiss public transport system, the route product Swiss Grand Train Road and the landing product Swiss Travel Pass. During the meeting, Ms. Sun Jing and Ms. Shi Bo, Sales Manager of Swiss Transport System China, Ms. Huangfu Yining, Manager of Switzerland Tourism North China, and nearly 50 **, travel bloggers and tourism industry professionals from Chengdu attended the event.
At the beginning of the event, the sales of the Swiss Travel Pass, the star product of the Swiss transport system, in Greater China from January to October 2023 were reviewed, and the sales trends of Swiss transport system products in the Greater China market and the global market were reviewed and analyzed.
According to the overall sales figures, the Swiss tourism industry entered a strong phase of development in 2023 after a gradual recovery in 2022. Sales of Swiss Travel Passes in the global market have exceeded the level of the same period in 2019, and the Chinese mainland market has recovered to 62% of the same period in 2019.
From the perspective of market purchasing trends, the sales curve of the Greater China market has changed significantly compared with previous years due to the impact of the post-epidemic recovery. Compared to the same period in 2019, the peak sales of Swiss travel passes at that time peaked in April and peaked in July, and then fell back with the end of the summer holidays. This year, due to factors such as the slow recovery of international routes and the shortage of space in the peak season of various airlines, the sales of passes have dropped slightly since June, and after a short-term adjustment, they have risen rapidly in August until the sales peak in September. We believe that this positive performance is encouraged by the announcement of the resumption of international routes by various airlines at the end of the summer, and it is also inseparable from the trust and promotion of the Swiss Travel Pass product by the industry.
From the perspective of travel time, the travel time of tourists this year has also been slightly postponed from the traditional July-August to August-September, and the National Day holiday has become the best time for long-distance travel.
Relying on the above results, the Greater China market, which is still in the post-epidemic recovery stage, has moved forward to the fifth place in the global market sales ranking. Although it has not yet recovered to the top position in the global market before the pandemic, it has also shown a gratifying pace of recovery.
Looking at the global ticketing business, sales of Swiss Travel Pass products are also trending compared to 2019. Market sales peaked in May and increased significantly compared to the same period in 2019. Although this trend declined slightly in June, the overall growth trend continued until the end of the third quarter, especially in August and September, with positive year-on-year growth compared to the same period in 2019, driving sales in the third quarter to maintain a record level. So far, the top five markets in the global market are: the United States, India, Southeast Asia, South Korea and Greater China.
Although the Greater China market is still only in the post-epidemic recovery stage, based on the above recovery trend, there is still room for us to imagine in the future in 2024. I believe that with the arrival of the new year, more Chinese tourists will be ready to go abroad and take public transportation to visit the most beautiful country in their hearts - Switzerland.
Next, Ms. Sun Jing and Ms. Shi Bo, Sales & Marketing Managers of Swiss Transport Systems, shared with the guests why public transport is the best choice in Switzerland: "Switzerland has the densest public transport network in the world, and wherever there are residents, Switzerland will definitely cover all the people, even in remote mountain villages. On the other hand, Switzerland has always practiced sustainable travel, and since 2022, the Swiss National Tourism has launched the concept of Swiss sustainable travel. The most environmentally friendly way to travel is to use the public transport system, which is mainly used by train. Switzerland's railway and transport companies are taking this step by step and have detailed plans to save energy and reduce emissions. In addition, the punctuality of the entire transportation system is as rigorous as a Swiss clock. Due to these advantages, public transport travel is becoming more and more popular among tourists, especially independent travelers. ”
Subsequently, the Swiss transport system introduced in detail the various ticket information and rights of the star product Swiss Travel Pass at the meeting. Product routes: Highlights and features of the Swiss Grand Train Tour, mountain transportation and mountain peak tours worth experiencing along the way, five luxury panoramic routes and supporting services, etc.
The Swiss transport system sincerely looks forward to the early start of the trip to Switzerland for Chinese tourists, taking Swiss public transport and visiting the whole territory of Switzerland.