Have you ever dreamed of driving an SUV on the road with dynamic off-road styling, highly playable intelligent handling, and high passability?In recent years, self-owned brand SUVs have continued to be hot, and such products are no longer a dream.
In the last month of 2023, we came to Wuhu, the production base of icar, to carry out a test drive activity with great driving pleasure in sand, highway and professional off-road venues, to see the true strength of icar 03 and enjoy the ultimate fun it brings to young users.
Since the appearance of Chery Automobile's new energy night in April this year, the trendy shape of the icar 03 and the new intelligent ecology have attracted much attention. As the "new force" of Chery Group and the first new energy electric brand, icar's first pure electric SUV iCar 03 takes the design aesthetics of the trendy square box to the extreme, distinguishing it from the tough and simple front face of conventional urban SUVs, and creates a highly recognizable shape with elements such as "I" digital smart light group, side-opening electric suction tailgate + Chaochuang backpack.
In terms of exterior design, the iCar 03 borrows the tough style of the Land Rover Defender, while incorporating modern urban fashion elements. Its body lines are sleek, exuding a sense of power and dynamism. The unique "i" digital smart light cluster design makes it particularly eye-catching both during the day and at night, and the color matching inside and outside the car is also full of vitality and youthful atmosphere.
This test drive route includes urban roads, highways, sand, and closed off-road venues, with more and more realistic scenes to prove that the iCar 03 not only has the attributes of a tool in the city, but also has the strong strength to run rampant in the wild.
In the process of leading to the beach, extremely narrow passages, detours, gravel, and pit roads can be seen everywhere, which tests the dynamic performance, passability and four-wheel drive performance of the vehicle.
The IWD intelligent electronically controlled four-wheel drive of the iCar 03 can switch between 2WD and 4WD modes in real time according to the driver's driving force demand, and ensure the smooth transition of torque when switching. It can also dynamically distribute torque to the dual motors through the dynamic torque distribution of the vehicle sensors combined with the efficiency distribution of the front and rear motors, which makes the driving smoother than that of the fuel off-road models, and takes into account energy saving and power.
Not only that, the intelligent four-wheel drive of the icar 03 abandons the complicated functional operation of the traditional mechanical four-wheel drive off-road vehicle, and the 8+X all-road driving mode and off-road assistance function can realize voice control, without stopping and operating the large screen, which greatly reduces the difficulty of operation under off-road conditions.
In the off-road field, thanks to the ICAR 03 approach angle of 26°, departure angle of 29° (full load), minimum ground clearance of 200mm (no load), wading depth of up to 600mm high passability, in gravel roads, climbing roads and other complex road sections, vehicle stability is still very strong.
Through the test drive, it can be seen that the handling of the iCar 03 can easily cope with whether it is speeding on the highway or shuttling through the congestion of the city, and it can also make people feel the fun of driving through some ingenuity. And its high passability, whether it is a rugged mountain road or a deep puddle ahead, you can move forward without fear and steadily, so that your exploration journey is no longer limited.
In a word, iCar 03 can meet the needs of family daily travel, as well as complex road crossing, camping and other wild scenes, and solve the pain points of young people's diversified travel needs with the ultimate function of one vehicle for multiple purposes.
In the current auto market, there are many challenges for independent brands to hit the high-end, whether in product research and development, production capacity, or praise. However, for Chery, it is necessary to open up a new road to rebuild the market structure, and on this road, what will not change in any case is that it is to establish an enterprise with technology, always pursue the core technology in its own hands, grasp the initiative of future development, and the attitude and sincerity of intelligent technology to lead China's automobiles.
In recent years, in terms of brand strategy, Chery has always advocated the layout of "having more children and fighting", and has now formed a brand matrix with Chery, Xingtu, Jietu and ICAR as the core, and they have their own positioning and missions in different markets. With the in-depth development of the automobile market, users have now put forward more and more diversified and integrated car needs, the car is no longer a simple means of transportation, but also a life attitude, a spiritual symbol of the pursuit of perfection, and icar 03 let the market clearly see icar, the "new force" of this market segment of the deep understanding.
It is understood that the price of icar 03 is around 140,000-190,000 yuan, and the pre-sale will start on December 18 and will be officially launched in January 2024. When the new car is officially launched, it is worth looking forward to whether it can drive the rapid growth of Chery iCar brand sales.