In the cold wave of the global economy, China's cultural and tourism industry is rising against the trend with its unique strength, radiating vitality, demonstrating the strong resilience and vitality of China's economy and culture.
From November 28th to 29th, 2023, the two-day 2023 Milestone Cultural Tourism and Accommodation Festival was successfully held in Suzhou, bringing together rich pan-cultural tourism resources and bringing a variety of in-depth content, including 4 boutique hotel and accommodation exhibitions, 8 theme summits, 9 high-end orientation closed-door meetings, 11 research results releases, and hostel nights and happy time.
Source: The scene of the Milestone Cultural Tourism Accommodation Festival.
It is reported that the event attracted more than 5,000 guests from all over the world, including ** departments, investment institutions, ** representatives, industrial chains, as well as major cultural tourism groups, hotel apartments, and scenic park brand enterprises across the country, to explore the integration and development of cultural tourism accommodation, tap the potential of advantages, and empower the future of the industry.
1. China has entered the era of "everything is cultural tourism, and cultural tourism empowers everything".
China's cultural tourism industry in 2023 has woken up from its silence. After the darkest moment of the past three years, consumer behavior, business model, industry development, investment environment, and emerging business formats have all been very different from the past. Wang Kunxin, chief researcher of the World Tourism Alliance Research Institute, believes that China's cultural tourism has entered an era in which "everything is cultural tourism and cultural tourism empowers everything".
Nowadays, the boundaries of the cultural tourism industry are becoming more and more blurred, and the extension is constantly expanding. Old factories, old streets, and abandoned mine pits are all becoming cultural tourism projectsFactories and rural areas are also being transformed into cultural tourism, transforming into industrial tourism or rural tourism ......The definition of cultural tourism has been constantly refreshed, thinking has been constantly iterated, and the industry has shown trends such as intelligence, greening, industrial upgrading and integrated development.
Source: Wang Kunxin, Chief Researcher of the World Tourism Alliance Research Institute, Qiao Yi, Chairman of Hangzhou Oriental Wangsheng Technology Co., Ltd., and Wu Yu, Secretary of the Party Committee and Chairman of Suzhou Scholar Hotel Group (from left to right).
At the same time, the silver-haired group is growing, and the consumer consciousness is changing, pursuing a younger, healthier and more refined lifestyle;The lifestyle of post-00s young people is becoming more and more diverse, pursuing individuality, experience and innovation. Qiao Yi, chairman of Hangzhou Oriental Wangsheng Technology Co., Ltd., said that an era of consumer experience that pursues emotional value and spiritual value has begun.
Wu Yu, Secretary of the Party Committee and Chairman of Suzhou Scholar Hotel Group, believes that the cultural tourism industry is a beautiful industry that creates and shares beauty, and high-quality tourism and leisure has become an important part of people's better life.
2. From tourism to economic clusters - the "Belt and Road" cultural and tourism cooperation has been deepened and realized.
The Belt and Road Initiative borrows the historical symbols of the ancient Silk Road, holds high the banner of peaceful development, and actively develops economic cooperation with partners. According to the data, as of 2022, China and 142 countries that jointly build the "Belt and Road" have signed agreements or memorandums of understanding in the field of culture and tourism, forming a pattern of diversified interaction.
In Southeast Asia, China has become the largest source country for Thailand, Malaysia, Vietnam and other placesIn Europe, Ke Juncheng, assistant to the chairman of CTTIP Turkey's China Business Travel** and Investment Development Agency, said that Turkey plans to welcome 1 million Chinese tourists in the next few yearsIn China, all parts of the country are actively carrying out the exploration and practice of "using culture to shape tourism and tourism to promote culture".
Caption: Ke Juncheng, Assistant Chairman of CTTIP Turkey China Business Travel** and Investment Development Agency, Bi Yaowen, Deputy Director of Weihai Municipal Bureau of Culture and Tourism, Wang Ying, Deputy Director of Guantao County Culture, Radio, Television and Tourism Bureau, Li Xuemin, Deputy Mayor of Nanchuan District, Chongqing, She Xiaomao, Secretary of the Party Leadership Group and Director of Ningguo Municipal Bureau of Culture and Tourism (from left to right).
Bi Yaowen, deputy director of Weihai Municipal Bureau of Culture and Tourism, shared the secret of the soaring local passenger flow and being shortlisted for the top 10 OTA platformWang Ying, deputy director of the Culture, Radio, Television and Tourism Bureau of Guantao County, reviewed the growth of the "Grain Painting Town".Li Xuemin, deputy head of the People's ** District of Nanchuan District, Chongqing, showed the unique charm of "blessed land and Fushan, healthy Nanchuan";She Xiaomao, Secretary of the Party Leadership Group and Director of the Ningguo Municipal Bureau of Culture and Tourism, expressed his determination to strengthen the "beautiful economy" of the countryside ......
Source: Maiju Government and Enterprise Matchmaking Meeting.
The cooperation between China and countries along the "Belt and Road" in cultural tourism has promoted the upgrading of individual tourist destinations to urban belts and economic clusters, resulting in the effect of "1+1>2".At the same time, the in-depth exchanges and dialogue cooperation between more than 10 ** institutions and more than 100 industry enterprises are the efforts behind the trend of the domestic cultural tourism industry.
3. Industrial integration, operation interaction, and a new model of cultural tourism development are at the right time.
As the most influential event in the industry that brings together many cultural tourism brands and practitioners, the Milestone Cultural Tourism Accommodation Festival gathers the output of more than 50 well-known high-quality cultural tourism industry chains at home and abroad, and gathers 17 industry topics on hot issues in the cultural and tourism industry, such as investment and operation, innovative marketing, low-carbon cooperation, space design, preparation management, and human resources.
Caption: Boutique Hotel Exhibition.
On the investment side, the Milestone Cultural Tourism Investment and Operation Conference conducted in-depth exchanges on the direction and investment strategy of the cultural tourism industry, the Contemporary Cultural Tourism Space Design Forum explored the symbiosis and co-prosperity of innovation and beauty, art and design and commerce, the closed-door seminar on the high-quality development of state-owned wine and tourism groups focused on the industrial transformation of state-owned enterprises, and the Regional Wine and Tourism Development Exchange Forum was intended to complement local advantages and ...... resource linkage
On the procurement side, the Milestone Hotel ** Chain High-quality Development Seminar has built a platform for upstream and downstream consultation and co-planning in the wine and tourism industry, and 1v1 accurate and efficient docking to help the industry growThe Cultural Tourism Hotel Preparation Forum focuses on solving management problems in hotel preparation, and the Hotel Low-Carbon Innovation Cooperation Forum aims to promote enterprises to strengthen ESG management and the ...... of the sustainable development process of the industry
Caption: Milestone Cultural Tourism Investment and Operation Conference, Closed-door Seminar on High-quality Development of State-owned Wine and Tourism Group, Regional Hospitality Group Development Exchange Forum, Milestone Hotel ** Chain High-quality Development Seminar, Cultural Tourism Hotel Preparation Forum, Hotel Low-carbon Innovation Cooperation Forum (from left to right).
On the operation side, the Yungu Transsonic Wine and Tourism Industry New Marketing Conference focuses on "trend frontier and consumption insight, resource integration and product services, traffic acquisition and marketing innovation, and innovative case practice" to develop new thinking in the industryFocusing on the revitalization of assets and the stimulation of industrial chain momentum, the Milestone Housing Rental Investment and Operation Conference explores a new management and operation model ...... in line with the cultural and tourism-related industry market
On the management side, the Best Oriental Forum reviews the past and dialogues the future in parallel, and explores ways to break the talent problemThe Tourism Industry Competitiveness Enhancement and Development Forum promotes school-enterprise exchanges and promotes the construction of industry talentsThe annual course of Xianzhi Education focuses on a series of topics such as growth drive, operation activation, and entertainment innovation, and the top lecturers of 7 major industries help ignite the ...... of hotel growth
Caption: Yungu Chuansheng Wine and Tourism Industry New Marketing Conference, Maidian Housing Rental Investment and Operation Conference, Contemporary Cultural Tourism Space Design Forum, Best Oriental Forum, First Education Annual Course, Best Oriental School-Enterprise Exchange Conference (from left to right).
Huazhu Group said that the Milestone Cultural Tourism and Accommodation Festival provides a platform for equal dialogue and in-depth exchanges for cultural travelers who pursue their love and dreams, and builds the largest offline communication bridge for China's cultural and tourism industryThe holding of vertical professional activities with a scale of 1,000 people not only shows the economic vitality of China's cultural tourism industry, but also ignites the new momentum of China's economic development.
4. In the 40 years of China's cultural tourism, it is urgent to explore the code to break the situation and new growth momentum.
Over the past 40 years, China's cultural tourism industry has gone through three stages of development, namely the initial stage (10), high-speed growth stage (20) and maturity stage (3.)0）。Today, China's cultural tourism has entered the fourth stage - the stage of cross-border integration (4Stage 0). With the development of the cultural tourism industry in the direction of vertical and deepening, new eras, new needs, new formats, and new characteristics are emerging one after another.
With the continuous growth of the domestic tourism market, the continuous growth of domestic tourists and tourism income, the integration of cultural and tourism industries has stimulated huge consumption potential. The market is more segmented, the scale of the industry continues to expand, and national tourism has become a new trend. The "Domestic Tourism Promotion Plan (2023-2025)" issued by the Ministry of Culture and Tourism puts forward the goal of promoting the reasonable growth and further improvement of the quality of the domestic tourism market from the policy side. Therefore, the development of China's cultural tourism industry urgently needs to explore the code to break the situation and new growth momentum.
In this context, the Maidian Cultural Tourism and Accommodation Festival came into being, which played a role in resource sharing and coordinated development for the industry's top end, procurement end, investment end, and planning end, and helped improve the competitiveness of the industry and market innovation. Now, China's cultural and tourism industry, which has entered the track of high-quality development, continues to expand its tourism market, the tourism economy is blooming, and the participation of the whole people is just around the corner