CCTV continues to develop, and in order to meet the recording needs of different programs and introduce new hosts, a host competition has been held to adjust personnel. At the same time, in order to adapt to the development trend of the industry, CCTV launched the "moving" plan to design a new studio venue, which will be used to record important programs such as the Spring Festival Gala and the Chinese Poetry Conference. Considering the trendy design of the TV market, such as AR effects, virtual hosts, etc., CCTV really needs a set of updated studio venues.
CCTV Spring Festival Gala has not been recognized by the audience for a long time, so it chose to record in a new venue, and through the adjustment of different studios and presented content, it may regain the praise of the audience. CCTV positions the studio in the "CCTV industry" to provide services for online programs such as CCTV. In view of the decline in the market share of TV, CCTV chose to produce CCTV-related content, and the construction of the "CCTV industry" is also moving towards the development trend of financial development.
The new studio will not only be designed for TV evenings and productions, but will also provide more opportunities for young presenters to conduct live events. This is not only in line with the market development trend, but also can further consolidate the market influence of CCTV. CCTV showcased the versatility of the new studio by bringing goods through cooperation with different brands.
Mainstream TV is facing a critical transformation node, and CCTV is changing with a positive attitude, which is worth learning from others. In terms of recruiting young hosts, CCTV canceled the division of relevant tracks through the host competition, requiring hosts to have more comprehensive and diversified work capabilities. This transformation has brought a new CCTV, and the audience will feel more charm. The success of the transformation needs to be discussed in combination with market reputation and ratings, but CCTV has made its attitude clear, which deserves the respect of the market.
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