Nanfang ** News (Reporter Zhou Zhongyu Yao Chong) "The new consumption era requires brands to make fundamental changes to adapt to technology-driven market changes and changes in consumer behavior. On December 21, the "New Power for a Better Life - 2023 Bay Area Consumer Innovation Forum and Southern Salute Award Ceremony" organized by Nanfang** and Nanfang+Client was held in Guangzhou, and Duan Chunlin, professor and doctoral supervisor of the School of Journalism and Communication of South China University of Technology, brought a sharing with the theme of "Brand and Fashion Life Development Trend in the New Consumption Era".
At the event, more than 100 experts, scholars and entrepreneurs from various fields gathered to explore the way of consumption innovation. "We build our products with the principle of 'more' and 'less': 'more' is to make drinks more than just water and sugar, and 'less' is to make drinks a little less burdensome. Wang Pu, co-founder of Yuanqi Forest, shared the way to create explosive products.
Jiumaojiu Group, which has created well-known catering brands such as "Taier Sauerkraut Fish" and "Hot Pot", puts "making young people like" in a key position. "Finding young people is our core competency, so we decided to do something interesting that is not only in line with the rules of catering, but also delicious and beautiful, and at the same time bring a pleasant feeling to young people. Zhao Yuanyuan, vice president of Jiumaojiu Group, pointed out.
Ximuyuan has grown up with the high-quality development of Guangzhou Beauty, and through R&D and brand power, it occupies both ends of the 'smile curve'. Huang Yigeng, vice president of Ximuyuan, said.
For brands, successfully adapting to this new era means not only providing high-quality products and services, but also building a deeper connection with consumers at the level of culture and values. Duan Chunlin pointed out.
In order to help consumption light up a better life, on the basis of in-depth research on "new supply of quality consumption", the Southern Industry Think Tank launched the "2023 Better Life List" in October this year, collecting more than 250 brands and products, and nearly 600,000 people praised their favorite brands and products. At the same time, the Southern Industry Think Tank has also set up a review panel including the Chinese Academy of Social Sciences, the Guangdong Academy of Social Sciences, the South China University of Technology, the Guangdong Cosmetics Association and other universities and industry experts to score from different dimensions such as brand power, product power, sales power, innovation power, and growth power. Combined with online likes and expert scores, the list of "2023 Good Life List" was finally determined, and awards were presented to the influential brands of the year at the event.
At the same time, the Southern Industry Think Tank released a consumption insight report based on front-line research - "New Power of Consumption - 2023 Bay Area Generation Z Consumption Trend Insight Report", and launched the 2023 Southern Industry Think Tank Release Week.
It is worth mentioning that 2018 is the 40th anniversary of reform and opening up, and Nanfang ** awarded the "Southern Salute" series of awards to the representative enterprises that have grown up with the reform and opening up. As a result, the "Southern Salute" event has become an annual event in the south. At the scene, the event also presented awards to the winners of the Southern Salute and Promotion of High-quality Development Contribution Award, Southern Salute Annual Innovative Enterprise Award, Southern Salute Annual Ingenuity Enterprise Award, Southern Salute Annual Brand Enterprise Award and Southern Salute Annual Salute Enterprise Award.