As a new thing, e-commerce has a history of more than ten or twenty years of development, especially in China, and has become an important part of the retail field, which has affected everyone. While we enjoy the convenience of e-commerce, we also find that in developed countries like Japan and Germany, the development of e-commerce is very slow
Some people will say that it is because of the problem of labor costs, and the labor costs in developed countries are too high, and there are no tens of millions of courier brothers like China. On the surface, it makes sense that Chinese labor costs are indeed lower than developed countries, and the distribution link of e-commerce requires a lot of manpower to complete, and the level of labor costs seems to have affected the development speed of e-commerce.
But I will say this: this is not the reason at all. The reason is very simple, e-commerce, as a bridge between producers and consumers built by the Internet, eliminates multi-level ** and marketing channels, which improves the distribution efficiency of the entire product, and the intermediate links that are knocked out have a lower terminal**. Therefore, the labor cost cannot be compared with the Chinese courier brother and the Japanese and German courier brothers, because they are not competitive at all. Instead, we should compare the country's courier brother with the traditional first-class business channel practitioners. The development of e-commerce has undoubtedly saved total manpower, brought efficiency improvement to the whole society, and is beneficial to all people in the whole society.
So why can't developed countries develop e-commerce?I think the core reason is that the orientation of ** is different.
China does not have too much historical baggage, and any new industry, new technology and new method are supported with an encouraging attitude. New things e-commerce is a typical example, although there are some small problems in the middle, but in general, it is to let it develop to achieve the goal of benefiting the whole country. As a result, China's e-commerce has flourished to such a large scale.
Looking at developed countries such as Japan and Germany, their ** are all elected **, for them, the requirements and intentions of voters are the most important, and one of the core indicators is the employment rate or unemployment rate. A slight deviation in the employment rate or unemployment rate means that a considerable part of the electorate will be affected, which will affect the approval rating of the government, and this indicator is far more direct and serious than other problems such as GDP growth, pension and health care reform, and nationalization and privatization. On the other hand, if the development of e-commerce is fast, it will directly affect a large number of employees in the original traditional channels, and salary cuts or unemployment will occur on a large scale. Therefore, in order to solve this problem, the first of these developed countries will often introduce some inhibitions on the rapid development of the new model while developing e-commerce, so as to protect the existing traditional channel industry, which also protects their own ruling position.