Abstract:There are many home appliance manufacturers like Changhong who have entered the XR, and we will take stock of the kaleidoscope in this issue.
Not long ago, Changhong, a veteran home appliance manufacturer, launched the brand's first AR smart glasses, which use diffractive light waveguide technology, are light and thin, and are easy to integrate in a variety of helmet scenariosAdopt wireless split architecture, etc. It is worth mentioning that,There are many home appliance manufacturers like Changhong who have entered the XR,Kaleidoscope in this issue,Let's take stock。
tcl
TCL Rayneo X2 smart glasses were showcased at CES 2023 and said they were the world's first glasses with a Micro LED waveguide display.
It is reported that the display on the TCL Rayneo X2 glasses can achieve a 100,000:1 contrast ratio, 1,000 nits of brightness, 8-bit color depth and 16.77 million colors, and TCL says that the glasses can be used outdoors. It is also equipped with a 16-million-pixel high-definition camera, which can not only provide photo and ** functions, but also support time-lapse photography shooting.
In addition to the release of the Rayneo X2, TCL has also launched a VR all-in-one machine. During the 2022 World VR Industry Conference, TCL held a new VR product exchange meeting with the theme of "Virtual and Real, Eye Vision", and officially released its first VR all-in-one TCL V1.
According to Yu Yang, head of TCL VR, TCL V1 is the company's first step towards the metaverse. The headset adopts the PANCAKE optical solution, and is equipped with a fast LCD screen independently developed and produced by TCL Huaxing Optoelectronics (CSOT), a subsidiary of the group, with a resolution of 2280*2280, and the PPI is 1512.
Konka
At the UDE 2023 International Semiconductor Display Expo held in July this year, Xiao Junlong, director of the Mass Transfer Center of Chongqing Konka Optoelectronic Technology Research Institute, said that in the field of AR (augmented reality) display, Micro LED screens have better performance than silicon-based LCD screens and silicon-based OLED screens, while the current penetration rate of Micro LED is only 2%, with great potential.
At present, Konka has developed a three-color full-color Micro LED AR display, and jointly developed AR glasses with manufacturers. Xiao Junlong predicts that AR glasses will have a large-scale market ramp-up period in 2024-2025, and in the long run, it will be another smart life entrance after smartphones.
Skyworth
Last year, Skyworth VR, a subsidiary of Skyworth Group's VR AR industry, released a new brand PancakeXR, and at the same time released the first generation of short-throw all-in-one product PancakeXR brand, Pancake 1.
According to the information disclosed by Skyworth, Skyworth has begun to lay out the VR field since 2015, and in May 2017, Shenzhen Skyworth New World Technology *** hereinafter referred to as "Skyworth New World") was established, and in 2021, Skyworth VR entered the C-side.
So far, Skyworth VR has released a variety of VR products, such as Skyworth V901, Skyworth S6, etc. By the end of 2021, Skyworth VR has shipped more than 100,000 units to many countries at home and abroad. Its products have been used in B-end fields such as VR medical care, VR education, and VR cultural tourism.
Hisense
In the first half of this year,Hisense Video held a full-scene display strategy conference,Launched the XR hardware product for the B-end marketVidda VRInjugger-V3(hereinafter referred to as XR-V3)。 XR-V3 is equipped with a Snapdragon XR2 processor, compared with the previous generation of processors, speed, performance, display performance have been improved, as well as 8GB running memory and 128GB body storage, in addition to its battery capacity is 6150mAh, which can achieve long battery life.
Hisense's layout of XR is very early,in2016When the first wave of VR boom hit,Hisense's subsidiary Juhaokan started the formation of XR software and hardware business。 In 2021, Hisense further launched a VR all-in-one machine, which is equipped with a Snapdragon XR1 processor and is equipped with a 3DOF interactive handle. Compared with the old product, XR-V3 has ushered in upgrades in terms of processor, optics, and interaction.
Gree
Tianyancha information shows that Zhuhai Gree Electric Appliance Co., Ltd. has disclosed an AR patent information, which involves the field of AR technology and helps to ensure the safety of women when walking at night.
It is understood that the patent, called "AR-based method and device for protecting women", obtains the real night scene through the image acquisition device in the AR device, and integrates the night scene with the virtual daytime scene to obtain a scene that combines virtual and real.
Sharp
At CES 2023, Sharp showcased a prototype VR headset that can be connected to a smartphone, which has a split design and weighs only 175g, and in terms of display, the product uses a Pancake optical solution, and the screen is an LCD screen with a resolution of 2K per eye and a refresh rate of 120Hz.
According to Sharp, the product is equipped with a liquid crystal zoom lens, which can quickly focus the image by changing the thickness of the polymer lens, and the angle of view remains the same even if the focus position is shifted, which can effectively reduce the occurrence of motion sickness.
Panasonic
At CES 2020, Panasonic unveiled the world's first ultra-high-definition VR glasses. Not only does this device bring users a "natural and distortion-free" image and high-quality sound, but it also supports 5G+HDR. Its weight can only be described as light compared to the previous device.
Panasonic said it partnered with virtual reality equipment maker Gaoping Electronics to launch the VR glasses, which can connect to 5G networks, making it the most suitable virtual reality device for the 5G era. Users can use it to ** virtual reality images, ball games, or virtual tours.
Toshiba
In 2018, Toshiba launched an AR smart glasses for enterprises, DynaEdge AR, which mainly has functions such as viewing PDF files, shooting**, calling, remote transmission, workflow instructions, **scanning, etc.
The glasses consist of a single-arm glasses (which weigh less than 50g) and a separate computing unit (DynaEdge Mobile pocket mini PC). The glasses have a resolution of 640x360 and a 5-megapixel camera on the front. The sides of the glasses have speakers, dual microphones, and various sensors, as well as three control buttons and a small touchpad.
Siemens
In 2018, Siemens announced the acquisition of Lightwork Design, a 3D rendering software development and VR content production company. With this acquisition, Siemens will develop a 3D product production cycle management (PLM) application that supports 3D data visualization, high-end rendering, and some VR capabilities. It is reported that Siemens has integrated LightWorkdesign's technology into its NXTM software, 3D design applications, and other products.
"With this acquisition, we are increasing the accuracy of our digital twins by adding advanced visualization, rendering and VR technologies to all phases of the virtual product development process," said Tony Hemmel Garn, CEO of Siemens PLM Software. The field of visualization and VR is constantly evolving, and Lightwork Design has advanced 3D data visualization, rendering, and virtual reality technologies that can help us stay at the forefront of the market. ”
Write at the end
As for why home appliance manufacturers want to enter XR, there are the following reasons:
First of all, XR display is regarded by home appliance manufacturers as the fourth screen in the future after TV, mobile phone, and computer, which can bring richer content, more convenient interaction and more immersive experience, which is of great significance.
The next is that the business of the home appliance industry is not good, and manufacturers need to seek new growth points. On the one hand, domestic and foreign brands have entered the market, increasing the intensity of market competition;On the other hand, the trend of market segmentation is obvious, and the competition between different brands in different segments has become more intense. These factors have led to the difficulty in expanding market share, and the competitive pressure of household appliance companies is increasing.
In addition, the requirements for environmental standards are getting higher and higher. For home appliance enterprises, it is not only necessary to increase environmental protection investment, but also to adjust the product structure and production methods, which also increases the operating costs of enterprises.
XR, on the other hand, is a blue ocean. Some time ago, Techn**io, a foreign market research company, released a report titled "Global XR Market 2023-2027". According to the report, the global XR market size is expected to increase by 4,214$200 million.
According to the report, the growth momentum of the global XR extended reality market will be 43The CAGR of 09% is advancing, and the rapid improvement in sensor technology will significantly drive the growth of the extended reality (XR) market.
The market prospect of XR is so broad, which naturally makes home appliance manufacturers tempted, so they have entered the XR field.
Wen Trafalgaro (this article **all** on the Internet).
Give it a thumbs up and go