In the past few years, it was relatively hot on the market.
Zhengxin chicken cutlet
I'm sure you've all eaten it.
Although the main product inside is chicken cutlets.
But there are quite a few add-ons.
For example:Grilled squid, kebabs,Drinks for all tastesWait.
Especially in scenic spots, stations, schools, business districts and other places.
It's everywhere you look.
Source: Zhengxin Chicken Chop official website.
However, just recently.
Zhengxin chicken steak is being abandoned by young people
rushed to the hot search list on Weibo.
Behind this topic.
The number of stores of Zhengxin chicken steak has decreased significantly
What the hell is going on.
Let's pay attention.
December 1.
Zhengxin chicken steak is being abandoned by young people and rushed to the hot search list on Weibo.
*Initiate a vote on this.
The results showed about 4697% of netizens will "eat once in a while".
About 4091% of netizens.
I won't eat it, there are too many brands to choose from on the market."
Many netizens who complained that the flour wrapped in Zhengxin chicken steak was too thick, the meat was getting thinner and thinner, and the taste was getting worse and worse. Netizen "Yuzu-flavored mousse cake" used to like to eat it, but now I won't take a look at it when I pass by, "(Zhengxin Chicken Cutlet) still forgot the original intention, the flour is wrapped more and more, and the fried taste is very hard, like eating flour, it is not delicious." ”
According to the official data released by Zhengxin Chicken Chop, as of January 2022, the number of Zhengxin Chicken Chop stores nationwide has reached 250,000. However, according to the latest data from the third-party platform Narrow Door Dining Eye, as of December 1, 2023, the number of stores of Zhengxin Chicken Chop is only 11,619.
Zhengxin Chicken Chop has been open to franchise since 2013, and according to the information on the official website of Zhengxin Chicken Chop, it costs about 19 to join a Zhengxin Chicken Chop60,000 yuan, the gross profit margin of the product is about 52%. Through the franchise model, Zhengxin chicken steak stores have grown rapidly, and in July 2017, the number of its stores officially exceeded 10,000. However, compared with 2020 and before, the opening speed of Zhengxin Chicken Chop has slowed down significantly in the past two years, and the narrow door restaurant shows that from 2019 to 2020, Zhengxin Chicken Chop opened 3266 and 3798 new stores respectively, and in 2021-2022, its new stores were 1605 and 830, and as of December 1, 1253 new stores were opened this year.
Zhengxin chicken cutlet
Store opening and closing are normal
The predecessor of Zhengxin Chicken Chop is Wenzhou Baiyun Food, which was founded in 1995, and is mainly responsible for the production and freezing of food. In 2000, it began its business transformation, and opened the first Zhengxin casual snacks in Wenzhou, selling oden, grilled sausages, fried chicken and other snacks, in 2012 officially focused on chicken cutlets, barbecue and other categories, renamed "Zhengxin chicken steak", at present, its products mainly include chicken cutlets, skewers, hamburgers and drinks, ** between 5-30 yuan.
In response to the reasons for the large closure of the store, on December 1, the relevant staff of Zhengxin Chicken Chop told reporters that it is normal for the store to be opened, and there are many factors for the closure of the store, "Under normal circumstances, after opening the store for a few years, the business is not good, or the store cannot make any money, it will be considered to close the store;."There are also some reasons for the closure of the store due to the need for local ** demolition or partial transformation. ”
In the future, more attention will be paid to high-quality development
"Digital management" will be realized
It is worth mentioning that in addition to the reduction of stores, in the last month, Zhengxin chicken steak also attracted attention because of food safety issues. On November 8, the Market Supervision and Administration Bureau of Yongding District, Zhangjiajie City, issued a notice saying that there were rats in the operation room of a new chicken steak franchise store in Yongding District, and the bureau seized the store in accordance with the law and filed a case for investigation of its violations of laws and regulations in accordance with the law. On the same day, the Zhengxin chicken steak franchise store involved in Zhangjiajie has been seized and rushed to the hot search list on Weibo.
In view of the expansion and business development of Zhengxin Chicken Chop's store network in the future, the relevant staff of Zhengxin Chicken Chop told reporters that Zhengxin Chicken Chop will pay more attention to high-quality development in the future, and high quality is reflected in the fact that the store must have "sufficient area, good geographical location, sufficient personnel and facilities to ensure that this store is profitable". The staff of Zhengxin Chicken Chop also said that the later business policy is to achieve "digital management" and gradually optimize the hygiene requirements, products, and other aspects of the store.
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