has not been fully counted, Dong Mingzhu has spoken out an astonishing number of hot searches because of his "big mouth". Since the beginning of this year, there have been no less than ten. It involves all aspects of Gree's business, employment, and values. Among them, Wang Ziru and Meng Yutong are the two most discussed in the hot search. The latest hot search entry is, Dong Mingzhu said that young people should not be self-centered, in response to this topic, some netizens commented "Not self-centered, is it capitalist-centered, to be a qualified cow and horse?".persuade Sister Dong to take care of young people's affairs." Dong Mingzhu should not give advice to young people......Not once was right. This is Dong Mingzhu's point of view in the live broadcast room, she said, "What are young people like now?".Freedom to wander?Don't follow the rules?What do you want to do, and focus on myself?Then there will be no harmony in this society, and individuals are self-centered, which is a plate of scattered sand. Many of the young people I met still have a feeling. You may not necessarily end up with ideal results for personal struggle, but you have great love in your heart, care for others, and believe that the future world must belong to this kind of person. At the same time, she talked about Meng Yutong again. Faced with the question of using the wrong person and having a problem with eyesight, Dong Mingzhu said, "It's not called using the wrong person, it's her own choice, and the path of life is her own choice." The values of life are set by herself, and what kind of person you choose to be is up to you. It's hard to say what it will look like five years from now. In fact, this is Dong Mingzhu's consistent style, she seems to have a black physique. A large part of the reason is that it is unobtrusive and open-mouthed. For example, in 2019, at the first extraordinary general meeting of shareholders of Gree, perhaps because of the re-election of the chairman of Gree Electric Appliances and the defeat of the internal "coup" forces, she blurted out at the meeting that Gree under her leadership undoubtedly helped everyone make money: "In 2018, Gree Electric is expected to have revenue of 200 billion yuan, and after-tax profits are expected to exceed 26 billion yuan." "The next day, the Shenzhen Stock Exchange sent a letter of inquiry to Gree, to the effect that, according to the regulations of the Shenzhen Stock Exchange, it is illegal to disclose the performance forecast in the form of a press release or answering reporters' questions before the announcement is made on the designated **. What do you mean by this?The next day, Gree Electric's share price opened lower, falling more than 3% intraday. According to industry insiders, the worst result is that Dong Mingzhu may usher in double penalties from the China Securities Regulatory Commission and the Shenzhen Stock Exchange due to illegal performance remarks. and her entanglement with Jackie Chan. In the early years, Gree signed a two-year contract with Jackie Chan to shoot an advertisement of "Good Air Conditioning, Made by Gree" on CCTV**time**. After the expiration of the contract, Dong Mingzhu came to say for some reason, "It costs more than 10 million yuan to ask Jackie Chan to advertise, and you don't need to spend a penny to advertise yourself." This made both parties very embarrassed, and Gree's public relations department had to come out of the round, saying that in fact, the termination of the cooperation between Gree and Jackie Chan was completely normal for the expiration of the cooperation period, and there was no question of who was dissatisfied with whom, please don't think about it......Global People also reported that she was not satisfied with **'s report on herself, so Miss Dong publicly scolded: "I saw a lot of people scolding me on the Internet, I don't know if his ancestral grave was dug up by me or what?."He hates me but can't eat me, some people say that Gree Electric was finished by Dong Mingzhu. I don't know if it's over?Are you a shareholder?Are you an entrepreneur?The more I scolded, the happier I became. This call said, Gree's public relations department was scared to death. I can only remind Miss Dong not to keep flirting casually**, and be cautious in your words. Over the years, Dong Mingzhu's attitude towards ** is: I can't control my mouth, but if you write it, you will be blocked. But with her temper, ** can only reply with the ...... of "flying and domineering", "domineering", "madman" and "narcissist".Words like that. Dong Mingzhu is ready to be an Internet celebrity. At a conference, she did not shy away from publicly responding to her "Internet celebrity" identity: That's right, I am both an "Internet celebrity" and a "combatant". Lu Yu's biggest feeling after interviewing Dong Mingzhu is that she has no friends, "She is very happy to see me, it is that kind of real happiness." She held my face and made me feel that she was actually in need of a friend in her life, someone from afar who could understand her, talk to her, and have no interest in her. But there are very few people who can be friends with her, and the height is cold. ”
The thoughts in her heart were seen, and Miss Dong was still stiff-mouthed: "The higher the position, the less friends you have." It's not that you don't have friends, it's that you can't be friends with him. This may also be some time ago, Wang Ziru said in front of her, "Can you give me an office closer to you, I will report to you at any time" "Even if I don't do anything every day, I just watch how she has meetings, I listen to what she says and does every day, I feel that it is a very happy thing." Let her be very useful.,The reason for showing a girlish posture.。 In this case, in addition to herself, the most tired is probably the Gree public relations department. 
Business leaders can't control their mouths and love to talk nonsense, and in most cases, it is not beneficial to the company. For example, in 2018, Yu Minhong participated in a public conference at that time, and the sentence "Because of the degeneration of Chinese women, the degeneration of the country has been led", which directly halved the stock price of New Oriental, and instantly evaporated more than 60 billion.
There is also a star entrepreneur, Tesla CEO Elon Musk. In the eyes of many people, he is also a big mouth, saying everything, and it has not had much negative impact on the business of his various companies. In fact, this is an illusion that Musk's star halo is too strong, covering up the flaws. On the one hand, Musk is a personal IP, and an important core of his company's public relations strategy is around Musk, which is a bit like Xiaomi Lei Jun. Under the halo of stars, the public also gives it the greatest tolerance, but there are still problems. For example, the recent Palestinian-Israeli issue, which is related to hot spots, has caused great controversy in all walks of life. In the end, it was Musk himself who went to the front line, contacted the authorities and made concessions to alleviate it. On the other hand, the public relations capabilities of Musk's team are top-notch, and many crises are handled very smoothly. Although Tesla has previously said that there is no need for public relations, a series of owner incidents have caused public opinion. But the aftermath is still the public relations department, and its head of public relations, Tao Lin, has also been promoted to global vice president. In the process of acquiring Twitter, the name change X and the charging incident triggered a counterattack from users and Zuckerberg, and finally it was only after Musk admitted and gave up his radical strategy that the anger was calmed. Public relations is a very professional job. One of the most critical tasks is to do a good job in the management of leaders, in addition to doing a good job in the image packaging of leaders, it is also necessary to control the mouths of leaders. If the CEO's personal emotions are unprovoked, too many words will be lost, which will lead to a public relations crisis of the enterprise. Therefore, within the enterprise, public relations training is necessary, and a good spokesperson system should be established, and the external voice should be unified and the voice should be consistent, and no speech should be made on behalf of the company at will or through the company's channels. The cause of this uproar in the Oriental selection essay incident was through the official Douyin account, tearing apart the anchor Dong Yuhui. Later, after becoming a public relations incident, Sun Dongxu, then CEO of Oriental Selection, actually held a meeting with consumers in the live broadcast room, causing the whole incident to start getting out of control. In the end, it had to be the big boss Yu Minhong to save the situation. The same is true of Dong Mingzhu's series of remarks. Presumably, Gree Public Relations has been in this state of anxiety, and I don't know if the salary I receive can pay for mental lossesThis is also the reason why many public relations practitioners are willing to serve a low-key, non-talkative boss. After all, as soon as the boss talks a lot, all kinds of interpretations of right and wrong, and out of context, are flying all over the sky. At this time, there is nothing PR can do but try to remedy it. It's too late to make amends. Dong Mingzhu should take care of his own mouth!I'm Tang Chen, and I'm interested in Internet technology and business stories. Original content, no permission, no **.
Tang Chen
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