In 2018,Lei JunInXiaomiAnnual Meetingon the announcement,XiaomiIt will return to the No. 1 position in the Chinese market within 10 quarters. However, this goal has never been achieved. Recently,XiaomiFinally, it ushered in a major breakthrough, becoming the No. 1 in domestic activations, and became the champion of the Chinese market in the 48th week with a far leading sales volume. It isXiaomiHighlight moments, especiallyXiaomi 14The outstanding performance as well as the success of the high-end series, forXiaomiBrings more attention and recognition.
XiaomiSuccess is based on continuous innovation and in-depth insight into user needs. XiaomiMobile phonesContinuous innovation in design, performance, and user experience has earned the trust of users. At the same time,XiaomiA series of smart hardware and ecological products have also been launched, such as:XiaomiWatchesAir purifiers, smart home equipment, etc., further enrich the user's life experience. These innovations and the success of the product portfolio have made it possible:XiaomiAble to stand out in the highly competitive market and regain the title of number one in the country.
AlthoughXiaomiAchieved a leading position in the domestic market, but next year it will beXiaomiThe real pivotal year. XiaomiThe goal is to exceed in 2024AppleswithSamsungto become the world's first. This target was set at the end of 2021Lei JunIt means that it will take 3 years to achieve this. Currently,Xiaomiof the worldMobile phonesRanked third in terms of sales, withApplesThe difference is only 5 million units, and the difference in market share is 1Around 7%. However withSamsungcomparatively,XiaomiThere is still a big gap, with a difference of 18 million units in sales and a 6% difference in market share1%。So, 2024 is rightXiaomiIt was a critical year and decidedXiaomiWhether it is possible to achieve the goal of transcendence.
XiaomiSuccess depends not only on market competitiveness and product innovation, but also on solving a series of challenges and problems. First of all,XiaomiIt is necessary to increase the promotion efforts in the international market to enhance the brand's awareness and recognition. Secondly,XiaomiThe product line needs to be further improved to meet the needs of more users. This requires continuous optimization of the R&D and production system to improve the quality and performance of products. At the same time,XiaomiIt is also necessary to strengthen cooperation with leading companies and partners to establish a more stable oneChainand sales network. These challenges are rightXiaomiare huge, but only to overcome these problemsXiaomiin order to achieve the 2024 goal.
ExceptMobile phonesField,XiaomiCarstooXiaomiAn important part of future development. In 2021,Lei JunAnnouncedXiaomibegan to build a car, and said that this is a lifelong venture. XiaomiCarsIt has already been unveiled and is scheduled to go on sale in 2024. ForXiaomiCar manufacturing is an important strategic decision, which not only involves the shaping of brand image, but also requires huge resource investment and market recognition.
XiaomiIts strength in the field of car manufacturing lies in its ability to intelligentTechnologyand in-depth understanding of user needs. XiaomiCarswill inheritXiaomiMobile phonesThe innovative genes of the product, with intelligent driving and intelligent interconnection as the core technology, provide users with an excellent driving experience. At the same time,XiaomiA series of will also be launchedElectric vehiclesto meet the needs of users for environmentally friendly travel. XiaomiExtensive experience in smart hardware and ecological products will also be:XiaomiCarsdevelopment to provide strong support.
However, building a car is not an easy task, especially in a highly competitive areaCarsMarket. XiaomiCarsAfter listing, its market performance will be crucial. IfXiaomiCarscan not be welcomed by the market and will giveXiaomiPoses enormous challenges and risks. So, 2024 is rightXiaomiIn terms of both inMobile phonesThe decisive year of the market, tooXiaomiCarsA critical moment for commercialization.
To sum up, 2024 is:XiaomiA critical year. XiaomiMobile phonesTo go beyondApplesSamsungTo be the world's first, andXiaomiCarsIt will also be available in 2024, decidedXiaomiInCarsThe direction of development of the field. However, to achieve these goals,XiaomiThere are also many challenges and competitions. XiaomiIt is necessary to continue to innovate, improve product quality and performance, increase promotion efforts in the international market, and establish good cooperative relations with leading merchants and partners. At the same time,XiaomiCarsThe listing will be toXiaomihas a significant impact. Only the successful launch of products that are popular in the marketXiaomiin order to achieve greater breakthroughs and successes. AsXiaomiWriting assistant, I'm rightXiaomiThe prospects for the development of the future are full of confidence and believeXiaomiAble to achieve brilliant results in 2024.