Atour Group opened 81 new hotels in Q3, and promoted the strategy of 2,000 good stores at full spe

Mondo Digital Updated on 2024-01-29

On the evening of November 16, Beijing time, Atour Group (NASDAQ: ATAT) released its financial report for the third quarter of 2023 and shared more detailed information about the company's financial status, business development and future strategy at the results communication meeting. According to the financial report data, the company achieved significant revenue growth in the third quarter of this year.

According to the financial report data, Atour Group achieved 12revenue of 9.4 billion yuan, a year-on-year increase of 931%。Adjusted net income (non-GAAP) was 27.2 billion yuan, a year-on-year increase of 1447%。Adjusted EBITDA (non-GAAP) of 38 billion yuan, a year-on-year increase of 1224%。This significant growth is due to the strong domestic tourism market** and the rapid recovery of consumer demand, and at the same time, it also demonstrates the strong growth momentum and good market prospects of Atour Group in various businesses.

At the performance communication meeting, the founder and CEO of Atour Group shared the latest situation of the hotel business. In the third quarter of 2023, the number of newly opened hotels of Atour Group will reach 81, and the opening speed has been significantly accelerated. As of September 30, 2023, Atour Group's hotel network has reached 1,112; The number of hotels under development in the pipeline reached 577, an increase of more than 60% year-on-year.

The rapid expansion of the hotel scale is inseparable from the mid-range product Qingju 3., which was innovatively launched by Atour Group in February this year0 strong help. In the third quarter of this year, it was 30A total of 25 projects were signed, accounting for more than 15% of the number of newly signed hotels. As of the end of September, it was 30 has opened 13 stores, mainly located in the core business districts of second-tier cities and above.

With the aesthetic design in line with the young people and the consistent service experience of Atour, Light House 30 has quickly gained the favor of users since its opening. It is reported that as of the end of September, 13 light homes in the camp 30 stores, with an average of 78 OCC in the fourth week of opening8%, RevPar over 340 yuan, quite competitive in the same business district.

It is worth mentioning that on the eve of the release of the financial report, Atour has just officially released its new product Atour 40 Mino . According to reports, Atour 40In addition to continuing the Atour-level experience and quality, through the space design of "natural leisure", taking into account the experience upgrade of deep sleep and business, it provides a living space with both rest, business and catering functions for business travel, so that users can get an immersive and comfortable experience. 4.As soon as the 0 product was issued, it received keen attention from the industry, ** and investors.

Since its establishment, Atour Group has always been committed to building the hotel into a gateway to a rich lifestyle, and has always adhered to the business philosophy of "experience". The company meets the diverse needs of different customers through six lifestyle hotel brands, and provides customers with high-quality, personalized and high-quality services. This strategic positioning has successfully brought brand premium and customer loyalty to Atour.

Looking to the future, Wang Haijun, founder and CEO of Atour Group, said: "From accommodation to retail, we have been actively practicing the core strategy of 'China Experience', consolidating brand reputation and leading the high-quality development of Atour. ”

Related Pages