Recently, one"The beauty instrument that exploded back then was only a hundred yuan"., so that many "post-90s" netizens shouted "My dead memory suddenly attacked me".
The "hot style" under the first generation of Internet celebrity economy, now that the tide has receded, it has become the "tears of the times", and the "cliff-like" price reduction makes people feel that the money spent in those years is simply paying the "IQ tax".
Search for keywords such as "tears of the times" and "IQ tax" on social platforms, and you will find various beauty devices in various memories - swelling beauty instruments, facial scraping boards, face washing devices, facial massage sticks, and so on.
Speaking of these products, many "post-90s" netizens have a common memory, theyMost of them became popular during the year。At that time, the first batch of beauty bloggers came into people's field of vision, and under the same effect of their recommendations and celebrities, these beauty devices were a smash hit that yearIt was even sold out at one time, and it was necessary to find someone to queue up for a long time or even buy it at a premium.
Who would have thought that after a few years, these beauty devices would once again have a lot of discussion.
It's because of the big price drop?
In the Tmall*** of related brands, the original price of the most popular beauty instrument was 1990 yuan, and the price after the coupon of the year-end good price festival was 649 yuan, which is equivalent to the original price3% offAround. The original price is 1890 yuan for face + eye dual-purpose massager**"Cut in half".is 870 yuan;The classic face lift + body massage, which was originally priced at 2390 yuan, was also "cut down" to 1270 yuan. Some **personal stores, the same roller** hasDropping below triple digits, generally ranging from 159 yuan to 88 yuan.
Today's big "diving" has made many people rush to buy it back then.
I feel as if I am doing a "big wrong".
Under the hot search topic, netizens began to recall when they began to idle these beauty equipment, and most people's reasons are"After using it a lot, I realized that they were not as useful as advertised".
In recent years, under the tempering of the "Internet celebrity economy", consumers' consumption concepts have become more and more rational, and they will no longer blindly chase marketing trends, but tend to prefer practical goods that are more suitable for themselves and have more core competitiveness.
In 2018, some netizens dismantled several popular thousand-yuan facial cleansing instruments on the market and found that their internal structures are highly similar, basically driving components + vibration mechanisms.
The simple internal structure not only made these beauty devices constantly affected by knockoffs in the early years, but also made them always accompanied by "effect chicken ribs" complaints, such as the so-called microcurrent beauty is just an "IQ tax", and the use of a face wash device will over-clean and destroy the ...... of the stratum corneum
In addition, some brands have also been caught in the storm of exceeding the standard and false publicity. As the first generation of social Internet celebrity products, the beauty instruments have been lonely one after another, which confirms in a more intuitive way that "only the core technology is the core competitiveness of the product".
The field of vision leaves the field of beauty instruments,
Trends in the world of make-up are changing
More obvious.
The highly saturated orange and red eyeshadow palette that was popular four or five years ago has been replaced by more everyday earth tonesEveryone used to try to eat earthy and tomato red lipsticks, but now they are back to a color that suits them betterWith the popularity of Korean dramas, the lip biting makeup, two-tone lipstick, mermaid color, and star color are now nowhere to be seen......
Further back,
Remember TV shopping
Is the "back good" in the prosperous era?
When I was a child, almost everyone in the class wanted a "good back", and everyone may not have a serious hunchback problem, but under the advertisement, and the students in the class who have a "good back" will always attract the attention of others, so we instinctively hope that we can have it.
The trends we chased in those years,
In the end, it was all done
Tears of the times in memory.
However, in one trend iteration after another, consumers have gradually refined their eyes: when they see a new trend concept suddenly appearing, they will reflex "is it to sell something", and the sudden praise and recommendation of bloggers on the whole network will also arouse the vigilance of netizens. Perhaps, under the increasingly rational mentality of consumers in the face of marketing trends, it is difficult to have any "IQ tax" that pits the whole network.
Picture worm creativity. However, not all "tears of the times" are "IQ taxes", some are just replaced by newer and more convenient things with the development of the times.
For example, when I was in school, having an MP4 or MP5 that could listen to songs and read books was always the envy of my classmates, but now with the popularity of smartphones, I haven't seen these electronic devices for a long time.
There are also some "tears of the times" that carry the unique memories of a city in a certain era.
For example, for many "post-95" Shanghai children, the mascot of the 2010 Shanghai World Expo, "Haibao", and the commemorative passport at that time are the "tears of the times" carrying special memories.
In the past 13 years since the World Expo, Shanghai's development has changed with each passing day, and many world-renowned events have been held here. However, whenever I encounter Haibao again, and when I look up the commemorative passport that was stamped with great interest, the glorious memories of Shanghai 13 years ago will still clearly emerge in front of me.
Looking back on the past, what "IQ tax" have you paid, and what "tears of the times" are still in your memory?
Let's share it with Jingbao!
Reporter: Jiang Wenjie
*: Network screenshots, picture worm creativity.
Editor: Lu Jingbin.
*Please indicate that it is from Shanghai Jing'an official WeChat.
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