Recently, Haidilao's frequent and popular Northeast tourism will bring people a question: why they can catch this splash of wealth.
Northeast tourism has actually been very popular, but the reason why this year is particularly out of the circle is that the marketing is in place, and the publicity and soft wide on various platforms have marketed out the atmosphere that as long as tourists go, the Northeast can be petted, which can be said to be full of the emotional value of tourists. Even if you don't want to go, after seeing these copywriting that can perfectly drive emotions, you probably have the idea of going or not.
The scenery has always been these landscapes, but after the copywriting provided is different, the mood of the people who go is completely different.
Northeast tourism can provide tourists with emotional value and fire, the same Haidilao as a well-known hot pot restaurant, if you talk about the taste, it can only be described as mediocre, after all, as long as you have eaten the local hot pot in Sichuan and Chongqing, you will use a decent description of the taste of Haidilao.
Since the taste is not the best, the reason why she can be popular all over the country and also open stores all over the world.
If you want to investigate the reason, I am afraid it is the same as the Northeast tourism that has been popular this year, that is, it provides customers with full emotional value.
First of all, Haidilao's service has been refined, if you just say that the service can really be replaced, after all, as long as the boss is willing to spend money, Haidilao's nail art, free watermelon, it can be done.
The external form is easy to learn, but the internal service of Haidilao is the essence of other service industries that cannot be learned at all.
It's about providing emotional value to customers.
For example, singing birthday songs to customers has been criticized, and many people feel very socially dead, but there are many more people who are willing to feel the moment of being blessed by many service staff.
In a year of gloomy life, if you can be surrounded by strangers on your birthday, give laughter, sing in return, and have gentle blessings, I think it is also a day full of love for migrant workers.
For those who are full of love, singing a birthday song is just the most common fun, but for some others who have not felt love, perhaps the blessing from the Haidilao waiter is enough to bring tears to their eyes.
After all, some people come to this world to enjoy happiness, and some people seem to come to this world just to suffer.
Therefore, the service provided by Haidilao does not make the hearts of those who suffer a little sweeter!
And Haidilao not only makes people feel the sweetness of life, but also makes people feel the so-called worldly happiness with a small amount of money.
Whether it is the third subject, which has been very popular recently, or the dance of cleaning the glass, these are all surprises given to customers by Haidilao's service staff in between work.
Of course, it is up to the customer to decide whether to surprise or scare, but for many customers who like this kind of surprise, they will feel happy.
is like a famous saying that accompanied the birth of Haidilao's dance: Finally, it is a good day for women to eat and men to dance.
It sounds like a gambling statement, but if you think about it, isn't Haidilao also providing emotional value to female customers?
As long as women work hard enough, you can enjoy all the pleasures that belong to men.
You can enjoy the fun of men dancing in Haidilao, if you continue to improve your upward path, when your consumption is getting higher and higher, the happiness you can bring to yourself, I'm afraid you can't even think about it!
When you fill the customer's expectations and emotional value, the customer will naturally help you spread the word, after all, there are so many places to provide travel and food, but there are not many that can accurately grasp the customer's needs.
Therefore, although Haidilao has been criticized for too many places, it has still become the first choice for young people to gather, and Northeast tourism has also become the hottest this year.
In today's popularization of informatization, being able to give customers a sense of freshness and emotional value is the secret to its longevity!
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