Since Xiaomi Mi 9, Xiaomi has wanted to hit the high-end mobile phone market. However, the Xiaomi Mi 9 is unfavorable, and the battery of less than 3400 mAh makes the Xiaomi Mi 9 have a bad reputation. Even if the Xiaomi Mi 9 has the blessing of the Snapdragon 855, its sales are very average. So far, the first "flagship phone" of Xiaomi mobile phones has lost the high-end market.
Since then, Xiaomi has launched a number of flagship phones such as Xiaomi 10, Xiaomi 11, Xiaomi 12, and Xiaomi 13. Although the sales of these flagship phones are much higher than those of Xiaomi Mi 9, none of them have achieved a double breakthrough in sales and word of mouth, so the high-end road of Xiaomi mobile phones has not been successful.
And in November, Xiaomi officially released the Xiaomi 14 series, which was popular in the market after its release, and its sales exceeded 1 million units in just a few days.
And 24 days after the launch of the Xiaomi 14 series, the activation volume of the Xiaomi 14 series exceeded 2.27 million units. After entering December, there was news that the sales of the Xiaomi 14 series had exceeded 3 million units. So far, the Xiaomi 14 series has made history in sales, becoming the fastest high-end Xiaomi phone to exceed 3 million units.
Recently, there was news that in order to cope with the popularity of the Xiaomi 14 series**, the Xiaomi 14 series will increase the order by 40%.
It stands to reason that Xiaomi's high-end mobile phone should be a commendable thing to have such an achievement, after all, Xiaomi mobile phone provides domestic consumers with high-quality and low-cost products, and now Xiaomi 14 series is very popular, and the Chinese people rationally support it.
Surprisingly, a strange phenomenon still appears, in the face of the news of the Xiaomi 14 series of orders, many netizens are sneering at the Xiaomi 14 series, and denying the high-end mobile phone image of the Xiaomi 14 series.
Why is this strange phenomenon happening?I think there are two points to make.
First, a considerable number of Huawei fans are very unreaping of Xiaomi mobile phones
From the comments of netizens, it can be seen that a considerable number of Huawei fans are dissatisfied with Xiaomi mobile phones. In the eyes of these fans, Xiaomi mobile phones are not even comparable to Honor mobile phones, which were once a sub-brand of Huawei mobile phones, but Xiaomi mobile phones have been benchmarking Huawei mobile phones for a long time.
Because of these origins, Huawei fans do not recognize Xiaomi mobile phones very much, even if the sales of Xiaomi 14 series exceed 3 million units, even if Xiaomi 14 series increases the order by 40%, it is difficult for these Huawei fans to recognize Xiaomi mobile phones, and it is reasonable to sneer at Xiaomi 14 series.
Second, the cost-effective image of Xiaomi mobile phones is deeply rooted in the hearts of the people, and it is difficult for the Xiaomi 14 series to stand firmly in the high-end market to change the established impression of the majority of users
Xiaomi mobile phone is a mobile phone brand that started with cost performance, because of the cost-effective strategy, Xiaomi mobile phone has become the No. 1 mobile phone brand in domestic sales in just 5 years. It is also because of the cost-effective strategy that Xiaomi mobile phones have become the third best-selling mobile phone brand in the world in just 10 years.
It can be seen that the cost performance and Xiaomi mobile phones have carried out the depth**, in a sense, the cost performance is the label of Xiaomi mobile phones, which has also become an established impression in the minds of many users.
Now the Xiaomi 14 series has been a great success, and 3 million Xiaomi mobile phones with more than 4,000 yuan have been sold in more than a month, which is an incredible thing for the majority of users. In a short period of time, it is difficult for the majority of users to accept this reality, so it is inevitable that some people will complain about the Xiaomi 14 series.
Write at the end
For a long time, the domestic high-end mobile phone market is the world of iPhone mobile phones. Taking 2022 as an example, Apple sold 54.32 million iPhones in China, becoming the No. 1 mobile phone brand in China in terms of sales in 2022.
Under the suppression, Huawei mobile phones launched Huawei Mate60 series, Huawei P60 series, and Huawei MateX3 series models, which were very successful in the domestic market and had a great impact on iPhone sales.
Nowadays, the sales of Xiaomi 14 series have increased significantly, and it has established itself in the high-end mobile phone market, which has a certain impact on the sales of iPhones.
It can be seen that the hot sales of Huawei Mate60 series and Xiaomi 14 series are a good thing, which has a restraining effect on the sales of iPhones.
What do you think of the news that the sales of the Xiaomi 14 series exceeded 3 million and increased the order by 40%?