IntroductionRecently, toy giants, including Hasbro and Mattel, have released new productsInternet celebrities plush pinch marshmallows also have new works unveiled. Let's take a look:Hasbro's new Star Wars doll
With the broadcast of the new spin-off of Disney's Star Wars series, Ahsoka, Hasbro has also taken inspiration from the film and will launch a black series and a retro series of dolls next spring, which are:
Star Wars: Black Series Clone Troop Lieutenant and Ahsoka's 332nd Clone Trooper
the star wars: black series clone trooper lieutenant & 332nd ahsoka’s clone trooper
Star Wars: Retro Series Second Issue Clone Troopers 4-Pack
the star wars: the vintage collection phase ii clone trooper 4-pack
Mattel launches supermodel Barbie
Recently, Mattel launched the first publicly available Claudia Schiffer Barbie doll.
Claudia Schiffel is a German supermodel who became famous in the 90s and turned entrepreneur. The doll recreates the look it wore on the runway in a sky-blue floor-length dress for the Atelier Versace's autumn/winter 1994 runway show.
It is reported that before this doll, Mattel had made Barbie dolls for Claudia Schiffel three times, namely one in 2017 to celebrate her 30th anniversary as a model, and two on her 50th birthday in 2020, but these three dolls are not on sale.
2017-claudia-schiffer-barbie
One of the 2020 models.
Top toys join forces with top IP
Recently, Squishmallows, an Internet celebrity who has won the American Toy of the Year Award for three consecutive years, has once again teamed up with top IP Pokémon. Following the release of the first wave of licensed plush in 2022, Pikachu, Gengar, Snorlax, Togepi, and Piplup were quickly snapped up by fans.
As a result, two new "elves" have been launched recently, namely:
Clefairy
Teddiursa
*: China and Foreign Toy Network (CTOY-GDTA) comprehensive.