At the beginning of July 2021, a ** quickly became popular on the Internet, and the proprietress of the Huizhou banquet, Zou, had a quarrel with a mother and daughter when she was walking her dog, and she actually said "Your child is not as valuable as my dog", showing her arrogant and domineering nature.
This remark immediately caused an uproar on the Internet, and a large number of netizens besieged it, denouncing it for being inhuman and arrogant. **Under pressure, Zou had to apologize publicly, and Huizhou Yan also urgently announced that he would be expelled. However, there was no remorse in the apology, and the sincerity of the Huizhou banquet statement was also questioned, which could not calm the people's anger.
In the midst of the verbal criticism, some Bengbu locals revealed that Huizhou Banquet had concealed real profits and evaded taxes for many years. This has led to increasing public disillusionment with its credibility, which is considered to be a profiteering business, with a deep lack of social responsibility. For a time, the call to boycott the Huizhou banquet arose, making it cold.
After the outbreak of the public relations crisis, the Huizhou banquet business was immediately bleak, customers canceled reservations, and people went to the building. The negative impact of a boycott alone is enough to make things worse for any business. And the proprietress said that she completely ruined the social image of the Huizhou banquet.
First, it greatly hurts business reputation. As the main force of the wedding banquet, credibility is life. However, Zou's dog remarks trampled on the bottom line of human ethics and morality, and he was considered to have a bad characterIn addition, the Huizhou banquet is suspected of tax evasion and other issues, which seriously hit the public's judgment of its integrity.
Second, it has seriously deteriorated corporate public relations. As a local snake enterprise, Huizhou Banquet should assume greater social responsibility. However, Zou's words and deeds have made the public highly dissatisfied with him, believing that he is morally corrupt and interests first. The relationship between the two fell to a freezing point, allowing the boycott to continue to spread.
Third, the source of customers has a cliff**. Wedding banquet customers pay attention to the atmosphere and sense of ceremony, and the negative image of Huizhou banquet will inevitably affect the experience. After the collapse of public trust, the depletion of customers is an inevitable result. Without customers, business is cut off, which is the fatal cause of its decline.
It has been one year since the Kyogen turmoil, and we can't help but ask, what is its current business status?Has it gone out of business?
It turns out that although the business is not as good as before, the Huizhou banquet has not really collapsed. According to online information, it is still open, and occasional customers come to dine. It's just that compared with the grand occasion of the past when the door was full of people and customers, it is obviously crowded and deserted now.
In fact, this is also to be expected. After all, once social trust collapses, reputation is shattered, and customers are lost, it is even more difficult to restore confidence again. The public's memory is too strong, and the negative impression does not fade quickly. Therefore, if Huizhou Banquet wants to revive its majesty, I am afraid that there is a long way to go.
Of course, that doesn't mean it's the end of the game. As long as you stick to business and polish steadily, you may have a chance to turn over. After all, there are rare miracles in history, and there are many precedents for counterattacks in the catering industry. We'll see, and don't beat us to death with a stick, time will tell.
This human-dog war incident eventually turned into a public relations crisis. It makes us realize that words and deeds can seriously affect the corporate image, and we should be cautious in our words and actions;It also makes us understand the importance of business reputation and public relations to a brand.
Although the Huizhou banquet has not really gone bankrupt, the business has hardly returned to its former prosperity. This turmoil has reminded other companies in the same industry that they should remember their social responsibilities and establish a good reputation. What other revelations do you think there are?Will it be able to turn around successfully in the future?Welcome to leave a message to discuss.