Everyone knows that in the entertainment industry, some celebrities often attract huge attention because of their outstanding appearance or strong strength, and it is difficult to clean up once they become popular.
Whether it is a TV crew, variety show or commercial endorsement, they are all vying to cooperate with these top stars, because traffic means income.
The number of fans and consumers that these top stars can lead is even difficult to estimate, so many products have chosen them as spokespersons, even luxury brands.
Since these artists are very popular and have a high market value, it is certain that their endorsement fees are also very expensive. According to ** disclosure, the endorsement fee of domestic third-tier stars is usually between 200,000 and 500,000 yuan, not to mention the popular Xiaohua and top stars.
However, there are also some businesses who are very witty, they will take the image of the star from the promotional poster, or directly use the photo image of the star, etc., and print it on their product packaging to obtain the effect of the celebrity's endorsement.
This approach can not only save a lot of endorsement costs, but also allow your products to be endorsed by celebrities and greatly increase their popularity. It can be said to be a good way to kill two birds with one stone. However, the reality is that this practice is already a violation of the law.
Andy Lau responded to the endorsement turmoil.
As a traffic star, getting brand endorsement is something that countless brands dream of, especially Andy Lau, a superstar in the Chinese music scene and a national male god, is the endorsement choice.
However, superstars like Andy Lau are mainly involved in the endorsement of some luxury brands, and rarely involve low-level goods.
As a result, netizens instantly sparked heated discussions after posting the sauerkraut endorsed by Andy Lau on the Internet. Andy Lau actually endorsed a **six-yuan sauerkraut?
It is very difficult for netizens to be shocked by this incident, and it can be seen from the uploads of this netizen on social ** that Andy Lau is endorsing a product called Xinkai Lactic Acid Bacteria Sauerkraut.
As ** continues to heat up, Andy Lau and his brokerage company quickly noticed the situation, and the brokerage company's response speed is also very fast.
On December 12, we issued an urgent Infringement Statement Letter in response to this matter. The statement made it clear that Andy Lau did not have any cooperative relationship with the newly developed lactic acid bacteria sauerkraut company.
According to people familiar with the matter, the ** on the sauerkraut packaging bag that caused heated discussions was actually a still from Andy Lau in a movie, and Andy Lau himself did not authorize any company to use his portrait and name.
If you look closely at this bag, you will find that Andy Lau's ** has these lines next to it: Andy Lau, the protagonist of the movie "Bomb Disposal Expert 2", works together for the promotion of the new brand. 」
I have to point out that this is really surprising to netizens. Although in the early years, we have been accustomed to seeing celebrities passively endorsing various products such as sauerkraut and drinks, and even a bag of spicy strips for a few cents when we were young was labeled with the logo of celebrity "endorsement".
However, at that time, people's awareness of rights protection was not strong enough, and the most important thing was that the development of the Internet was not mature enough, so most endorsement stars were not aware of these problems.
With the rapid development of the Internet, the speed of news is also extremely fast. In the past, in the shop in a small mountain village, casually borrowing a celebrity** as an endorsement would not be noticed at all. But now, such an act could easily cause a national sensation.
Andy Lau endorses the newly opened sauerkraut, which has become a stark example. This manufacturer's courage is very bold, although after Andy Lau's agency issued a declaration, the e-commerce platform quickly removed this product, but some netizens still found it.
*We quickly contacted the manufacturer of the product, but Heilongjiang Tianmiao Agricultural Products Processing*** said that they have not received any notice related to this for the time being.
However, according to the response of Andy Lau's agency, they will not let go of this passivity easily"Endorsements"sauerkraut incident, but will use legal means to protect their rights and interests.
In fact, something similar has happened to Andy Lau more than once or twice. According to incomplete statistics as of the 11th of this month, this year alone, Andy Lau's brokerage company has discovered and cracked down on at least 84 fake endorsements.
Andy Lau's endorsements can be seen in various products and industries, from mobile phones to watches to wooden door betel nuts, and it is no wonder that the brokerage company has such a clear attitude this time and is determined to launch a comprehensive investigation to fight against these false endorsements.
Therefore, this not only infringes on Mr. Andy Lau's portrait rights and other rights, but may also lead to consumers being misled, thereby seriously harming the rights and interests of consumers.
During the same period, there may be a crisis of confidence between consumers and passively endorsed celebrities. In addition to violating the law, in fact, letting celebrities passively endorse also violates the moral bottom line.
Passive endorsements by celebrities are a very common phenomenon.
In fact, in addition to Andy Lau's dilemma of passive endorsements, other celebrities have also been plagued by the lack of ethics and disregard for the law by these brands, albeit to varying degrees.
Guan Xiaotong was forced to endorse an electric toothbrush before, and then was forced to endorse a face towel;Yuan Shanshan encountered the embarrassing situation of passively endorsing a clothing brand;Jin Dong's "endorsement" of water dispensers and other unbelievable passive endorsements not only bothered the celebrities themselves, but also made consumers often deceived.
Just last year, Yi Yang Qianxi had a lawsuit with Happy Yibao Snack Bar and Power Brand Management in Siming District, Xiamen City, because of the issue of passive endorsement.
The reason for this incident was that Yi Yang Qianxi's fans questioned his endorsement of Thunderbolt Castle, and it turned out that Yi Yang Qianxi and his studio also responded immediately.
In the end, through a series of procedures, Yi Yang Qianxi finally won, and in 2021, Niangniang Sun Li also carried out a rights defense against the "Banlaiya" brand cosmetics.
However, in fact, this situation is very common, and there seems to be an unending trend of anti-counterfeiting. This actually reveals to a large extent the fact that market regulation is not very thorough.
There are also businesses that have been sued, and when questioned by the judge, they claimed that they did not know that their actions constituted infringement. This also shows that many businesses have a lack of awareness of relevant laws and regulations.
In order to avoid this from happening, the relevant work units should step up their work and can call on the whole society to carry out a check on fake endorsements.
Businesses should pay more attention to learning Xi relevant laws and regulations, so as not to inadvertently infringe on the rights and interests of others, and also allow celebrities to enjoy a calm, focus more time and energy on creation, and contribute to entertainment and literary and artistic causes.
When consumers buy goods, they should be vigilant, should not blindly consume and impulsively buy, and do not blindly believe in celebrity endorsements, because the problem of passive endorsements by celebrities has not been effectively controlled.