Tonight, ZEEKR 007 was officially launched, with a total of 5 models launched, and the guide price of the new car is 2099——29.990,000 yuan. In terms of the highlights of the model, ZEEKR 007 is equipped with an 800V pure electric platform as standard, a self-developed gold brick battery of ZEEKR, with a maximum cruising range of 870 kilometers (with a 100-degree CATL Kirin battery), 500 kilometers (gold brick battery) and 610 kilometers (Kirin battery) can be obtained after 15 minutes of charging, and it also supports V2V external discharge function, which can provide up to 60 kilowatts of charging power for other pure electric vehicles, and accelerates 2 kilometers per 100 kilometers84 seconds, equipped with Qualcomm 8295 chip.
The above configurations are the highlight configuration of ZEEKR 007, Xiwen saw the novelty of ZEEKR, but in the field of new energy, the update and iteration of technology is very fast, maybe tonight's ZEEKR released this function and configuration, and tomorrow we can see that other car brands have also released the same or even better configuration. At the press conference, the spokesperson also said that the current pure electric vehicles lack new ideas. So, at the moment when the homogenization of trams is serious, how can ZEEKR 007 break the game?
First, the appearance design has bright spots
A good-looking, classic design can greatly increase everyone's good impression and create a unique model logo. I believe that everyone has a certain impression of the "appearance" of electric vehicles at this stage, such as split headlights, the front of the car that is pressed down as much as possible, the through-type lights, frameless doors, etc., for a long time, we have rarely been able to see the design on a tram that is recognizable.
Until the official renderings of ZEEKR 007 leaked out, we could see that the overall body design was very rounded, like a piece of jade. And it can be seen that in the case of everyone being rounded, the paint of the ZEEKR 007 real car will "shine", and there will be an extra sense of layering.
In terms of details, there are two different types of "headlights" at the front headlights, namely the regular "squint" version without a screen, and the Zeekr Stargate integrated smart light curtain with a 90-inch screen. We have seen a lot of front faces with "displays", but it is rare to see those that can be integrated decently.
The line of sight came to the side of the body, the side design of the ZEEKR 007 is slightly special, the special point is that it does not adopt the common fastback design on the tram, and it is not a standard sedan design, and the side line of the tail box is higher than the side of the body. When you look at it from a back 45-degree angle, it looks more special.
The design of the tail also has bright spots, according to common sense, the conventional tail lights are lit vertically, and the Krypton 007 adopts the form of projection from the internal light strip, reflecting into the wavy trim plate, producing a different lighting effect.
Limited by the need to arrange batteries on the chassis, the visual effect of the side of the body will be thicker, and the visual effect is not light enough, so the designers are also using a rounded style to make up for it.
The interior design follows the layout of ZEEKR X, which is in line with the current wind direction of new energy vehicles. For example, a two-spoke steering wheel with shortcut keys, a pocket block, a central sunflower screen that can "shake the head" left and right, and a ring-shaped instrument panel, you can see the figure of the Zeekrypton brand.
Second, the platform has safety genes
In addition to the bright spots in the exterior design, the safety aspect that new energy vehicles pay great attention to is also the core competitiveness of ZEEKR. The first is passive collision safety, and the ZEEKR 007 is based on the SEA vast architecture, the latest pure electric platform under Geely Group. The models that use the same level as ZEEKR 007 are the well-known ZEEKR 001 and ZEEKR 009.
In terms of passive safety, ZEEKR 007 and ZEEKR 009 share a large die-casting machine of 7,200 tons, using an integrated die-casting rear aluminum body, the rear body can reduce the body deformation by 16%, the spliced parts can be reduced by 81, and the welding points can be reduced by nearly 820. There are fewer splicing and solder joints in the body, which can not only improve the efficiency of production, but more importantly, it can increase the rigidity of the overall body and increase the passive safety of the vehicle.
In terms of battery safety, the ZEEKR brand has more say. Among the 170,000 mass-produced vehicles delivered by ZEEKR so far, there is no case of spontaneous combustion of the model. In addition, the newly released gold brick battery, as many as 8 safety protection detection technologies, better detect battery safety, and ensure the safety of passengers.
3. It may not be the most volumetric, but it is the most sincere
Friends who have been observing the car market for a long time may be able to notice that in fact, in addition to Geely Group's Lynk & Co winning awards in the WTCR competition, which will attract many young people and convert them into orders, most of the car brands are relatively low-key, compared with other new power brands that hype their sales on the Internet, Zeekr appears to be very passive.
According to normal logic, if the sales volume is poor, the price will be reduced, so the premise of the price reduction is to reduce the production cost, which is commonly known as "reduction". But judging from this press conference, ZEEKR 007 not only did not reduce the configuration, but added a number of configurations, most of which are on par with the industry's standard configuration items, such as mileage, 2The motor technology of 84 seconds 000 acceleration is more advanced and leading.
In terms of the rights and interests of ordering a car, there is one point that can be taken out separately, that is, the owner who ordered a car before January 31, plus 20,000 yuan, you can choose a 100 kWh Ningde era ternary lithium Kirin battery, friends in the north are more sensitive to temperature when using the car, and the ternary lithium battery will have a better charging and discharging effect than the lithium iron phosphate battery at low temperatures. In addition, an interior option worth 8,000 yuan was also given.
Summary:
Finally, let's talk about the impact of ZEEKR 007 on the market after it is launched. First of all, ZEEKR is more stylish than most of the pure electric mid-size sedans currently on sale, which stems from its design and brand. ZEEKR 007 will not directly compete with BYD Han EV and Seal, and ZEEKR 007's competitors should compete with BMW i3, Audi Q4 e-tron and other luxury brands entry pure electric models. These consumers pay more attention to quality than the topicality of the brand, and this type of car owner has its own way of understanding and thinking. Are you optimistic about ZEEKR 007?Do you think it's going to sell well?Feel free to share your views in the comments section.