OnePlus, as a mobile phone brand that once shined in the global market, has now transformed into a sub-brand of OPPO and has begun to fully attack the domestic market. Recently, OnePlus launched the all-new OnePlus 12 series and benchmarked it directly against the Xiaomi 14Pro. However, surprisingly, a portion of consumers chose the Xiaomi Mi 14 over the OnePlus 12. So, why is this happening?This article will delve into this topic and analyze it from three aspects.
Nowadays, mobile phones have larger and larger screens, but not everyone likes large-screen phones. The small screen party has its own sense of existence. Although the Xiaomi Mi 14 is not considered a small-screen flagship, its size is smaller than other flagship phones, and the slender body proportions create the visual effect of a small-screen phone for users. In comparison, the OnePlus 12 is thicker, weighing 220 grams and also being over 9mm thick, which makes the Xiaomi Mi 14 more convenient for one-handed operation.
Expansion: With the continuous evolution of people's demand for mobile phones, there are no longer only users who pursue large screens in the market, but also small-screen mobile phones are gradually gaining attention. For some users, they pay more attention to the feel and portability of their phones, so they choose small-screen phones. The Xiaomi Mi 14 meets the needs of this segment of consumers with its slender body proportions and lightweight design.
In today's mobile phone market competition, the performance of chips has tended to be excessive, so the importance of the system is becoming increasingly prominent. Xiaomi has launched its own surging OS operating system, which has the ability to link all scenes and shows good smoothness. In contrast, OnePlus still uses ColorOS, and although the system is not inferior to the Surging OS in terms of user experience, the naming and freshness of the Surging OS provide users with more fun to experience.
Expansion: In the successful cases of mobile phone brands such as Apple and Huawei, we can see that users are not only interested in the configuration of the mobile phone, but more importantly, the premium price of the brand and the recognition of the product. Users of the Xiaomi Mi 14 are likely to try it for the freshness of the surging OS operating system.
At mobile phone conferences, manufacturers often attract attention by comparing parameters, but in reality there is not much to discuss other than the configuration. Mobile phone manufacturers also know that some users who buy iPhone and Huawei Mate series phones do not care too much about the configuration, and they pay more attention to the brand premium and the appearance design of the product. From the perspective of subjective aesthetic analysis, the Xiaomi Mi 14 is more attractive than the OnePlus 12 in appearance, with a more minimalist right-angle bezel and straight screen design, and a more coordinated rear cover lens layout. Therefore, appearance is the primary productivity for this part of the user.
Expansion: Of course, from a price-performance point of view, the OnePlus 12 outperforms the Xiaomi Mi 14 in some respects. For example, the OnePlus 12 comes with a periscope telephoto lens and a 2K4500nit high-brightness screen, while also boasting strong battery life. However, not all consumers will have a strong demand for these features, they are more focused on the appearance of the phone and the appeal of the brand.
To sum up, why did some users abandon the OnePlus 12 in favor of the Xiaomi Mi 14?On the one hand, for some small screen parties, the Xiaomi Mi 14's small size and light feel are more in line with their needs;On the other hand, some users pay more attention to the freshness and fun of the mobile phone system, and choose the surging OS operating system of the Xiaomi 14;In addition, appearance is also an important factor to attract users, and the exterior design of the Xiaomi 14 is more appealing to consumers, making it a competitor to the OnePlus 12.
For OnePlus, it is crucial to understand consumer needs and adjust strategies in a timely manner. Although the OnePlus 12 is somewhat competitive in terms of performance and configuration, it will be difficult to gain a sustained competitive advantage in the market if it cannot meet the individual needs of users. Therefore, OnePlus needs to pay more attention to product differentiation and user experience improvement in order to stand out in the fierce market competition.