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With the rapid development of new energy vehicles, the internal competition situation of China's auto market has also deepened. In addition to the battle between traditional fuel vehicles and new energy vehicles, the competition between major new energy vehicle companies is also becoming more and more intense. Among them, the first new car-making force "Wei Xiaoli" is not only the product of the new four modernizations of the global automobile, but also the promoter of the wave. With the continuous growth of consumer demand, the competition of the new car-making force "Wei Xiaoli" has entered a white-hot stage.
According to the terminal sales data of the third week of December 2023 (12 11-12 17), the retail sales list of new SUVs has been announced. According to the latest sales data, Li Auto has the best sales performance among the new car-making force "Wei Xiaoli", with a total of 11,323 units sold, Xpeng Motors ranks second with 2,809 units sold, and NIO Motors sells 2,219 units.
The positioning of the three new power car companies is different, with NIO positioning high-end business, Xpeng positioning the mass market, and Ideal focusing on home users. Li Auto has a total of three models, L7, L8, and L9, and sold 4,636, 3,389, and 3,289 units respectivelyXpeng Motors has a total of three models, G6, G9, and G3, and sold 1,710, 1,037, and 62 units, respectivelyNIO has four models, ES6, EC6, ES8, and ES7, with 1,332, 537, 306, and 44 units sold, respectively.
Judging from the data, Li Auto performed very well, with sales of more than 3,000 units of all three models, of which the sales of L7 became the brand's sales responsibility. Xpeng's G6 also performed well, with sales reaching 1,710 units. However, the brand's G3 has performed relatively poorly and is said to be discontinued. NIO's sales are relatively low, and although there are many models, it needs to increase its efforts to increase sales.
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