In the past 26 years, Chery Automobile has made one step at a time, building good cars for users with the down-to-earth spirit of science and engineering men. Now they are also cultivating their own "new forces".
As the "new force" of Chery Group, the icar brand is its first new energy brand, and it is also the first brand among Chinese brands to be clearly aimed at young people.
On December 18, the "ICAR 03 Global Pre-sale Release and ICAR Zero Carbon Smart Factory Open Day" event was held in Wuhu, Anhui Province. The iCar 03, an electric SUV with a wide range of 2WD and 4WD options, is available in six exterior colors and two interior color options. The official pre-sale price is 12Starting from 980,000 yuan, you can immediately make a pre-sale right worth 38,888 yuan.
Zhang Hongyu, Deputy General Manager of Chery Automobile Co., Ltd. and General Manager of Chery New Energy Automobile Co., Ltd., said: "Today's China and even the global automobile market is turbulent, and the development direction and competition situation are full of uncertainties. The direction pursued by the icar brand and team is to create excellent cars for young people with a young heart. In the hearts of contemporary young people, they are still pursuing change and pursuing better positive energy, and we can always believe in young people!”
This statement of the icar brand shows that they are a brand that is forever young and constantly creates surprises for users.
Starting from the needs of young people, iCar has played a "hardcore square box" with explosive appearance and can be changed and played, with a large space full of practicality, a clever layout, a sense of security brought by a high-strength integrated body and honeycomb ultra-high-strength all-aluminum beams, creating a new category of "tide box electric SUV".
Good-looking, easy-to-drive, and fun iCar 03 is inherently different.
iCar 03 is designed with i-box square box aesthetics, which is indeed very "square". At the press conference, the iCar 03, which is equipped with L2++ intelligent assisted driving, "exploded" in an unmanned way and automatically drove onto the stage.
Wang Caiguo, CEO of iCar 03 products, said: "The original intention of designing iCar 03 is to hope that the square box will no longer be exclusive to million-level electric off-road SUVs, so that young people can also have access and play something different together.
The Chery Institute of Technology man will always maintain a kind heart, and want to use this car to show: what you think of, what you can't think of, there are all here, and it will continue uninterruptedly, and the surprises will not stop!”
iCar 03 adheres to the design aesthetics of i-box square box, and the multi-dimensional Rubik's Cube space with up to 66% space utilization rate makes young people travel with "face and style".The i-road electric four-wheel drive control can realize two-wheel drive and four-wheel drive intelligent switching, and the original hybrid chassis brings all-terrain capability.
At the same time, the iCar 03 is accompanied by i-VA intelligent warmth, equipped with i-VA four-zone intelligent voice control and Tencent's full-time ecology to achieve L2++ level intelligent driving assistance functions, and injects safety genes into iCar 03 with "i-CARE all-aluminum full-time care", using the all-aluminum body design only available in luxury cars at any cost, equipped with an anti-rolling system, 10mm sandwich structure protective armor, CATL's exclusive customized high-energy-density battery and thermal runaway monitoring and early warning, which will bring icar 03's safety buff is stacked.
icar 03 "You're welcome".
Since its birth, iCar 03 has been constantly innovating ways to play and play differently. In the product development and design stage, icar subversively allows users to participate in it, and has launched the industry's first crowdfunding trial activity, which lasted 2 months to allow users to participate in the million-kilometer long test of millions of usersIn addition, icar has also launched the icar 03 tide box plan to open up brains with users and lead the new trend of modification"Play the limit" in the Taklamakan Desert, explore the extreme realm of freedom, set a Guinness World Record, and more.
Zhang Bingfeng, assistant to the general manager of Chery Automobile Co., Ltd. and general manager of icar Automobile Marketing Company, unveiled the pre-sale of icar 03 and customer rights and interests on the spot, and said: "Since the birth of icar 03, we have been playing with young people and becoming their good friends in a way that the new national youth are more enthusiastic about and interested in, original and original.
At the event site, the delivery of 100 early order users, the establishment of ICAR 03 "Chao Box Tribe", and the first activity of "Chao Box Tribe" - 318 Sichuan-Tibet self-driving tour in southern Anhui were released together.
The global pre-sale of icar 03 not only marks that icar has the confidence, confidence and strength to build China's first car brand for young people, but also will continue to accompany and empower young people in addition to young attributes such as "trendy, cool and playful", so as to have more happiness and harvest on the road of driving and growth. But what kind of ** does Chery's icar want to use to make friends with young people in the end?Chery ICAR