Recently, Shenzhen'sRide-hailingThe driver sent an open letter complaining about the aggregator platformGaodeTake a taxiThe price adjustment policy has caused damage to their rights and interests. The survey found that many drivers have expressed their dissatisfaction with the issue. GaodeTake a taxiAsPlatform economyIts behavior of adjusting freight rates has sparked anger among drivers. What worries drivers even more is that the move could cast a shadow over Alibaba Group's new changes. This has also sparked people's interest inRide-hailingExtensive thinking and discussion on the platform operation model and the protection of drivers' rights and interests.
GaodeTake a taxiAccused of disrupting the market with price cuts, drivers' incomes are plummeting. Drivers said that the current ** has been ridiculously low, and it is almost impossible to meet their own costs and living needs. They complained that even with the most expensive insurance and a car with hundreds of thousands of dollars, they could only receive 1For an order of 21 yuan, it is even better to spend 3,000 yuan to buy an electric car to solicit customers. Many drivers struggle to survive, earning only enough to pay for rent, electricity and repairs in a month. In order to reduce costs, they don't even dare to turn on the air conditioner while waiting for customers. Complaints about drivers are not only a source of anxiety for drivers, but also trigger considerationsRide-hailingConcerns of others in the industry. Now the food delivery industry has been basically saturated, andRide-hailingThe involution phenomenon of the industry is unexpected. This question is not onlyGaodeTake a taxiWhat is unique is also the wholePlatform economyCommon challenges. In order to compete, platforms must do their best to meet the needs of consumers, but at the same time, they have also caused dissatisfaction among practitioners. Food delivery platforms face similar problems. In order to meet consumers' requirements for food delivery time, the platform has to exert various pressures on delivery workers, which is unfair in the eyes of delivery workers. Consumers, on the other hand, complain that the platform doesn't care about the delivery person, forgetting that they are likely to give a negative review when the delivery person is a little late. This is the reality, for a platform to develop, it must face the reality and seek a balance between the interests of practitioners and the interests of consumers. But,GaodeTake a taxiIn addition to facingPlatform economyThere are also special problems criticized by the driver group: the aggregation model lowers the threshold of small platforms, and the low-price ranking has triggered vicious competition, which in turn has depressed the entire industry. GaodeTake a taxiAs an aggregation platform, many are smallerTake a taxiThe platform gathers on top and takes advantageGaodemap the traffic to grow your business. In order to compete with competitors such as Didi,GaodeTake a taxiA strategy of sorting by platform is adopted, i.e., the lowest platform is ranked high. Drivers argue that this ranking hurts their interests by forcing platforms to lower their ** to compete with other platforms. They say that now passengers are only focusing on the lowest platform, resulting inGaodeTake a taxiMany of the smaller platforms on it can only cut prices to attract passengers, which further reduces the driver's income. Also, if the driver is inGaodeTake a taxiIf you do not accept low-price orders, the system will judge it as a violation and deduct 200 yuan. Drivers also complainedGaodeTake a taxiThe threshold for accepting unlicensed drivers has been lowered, and a nominally commission-free alliance has been introduced, with a registration threshold of only 120 yuan. They see commission-free activities as a ploy to boost drivers' earnings during peak periods and keep them on the platform, but double their commissions during peak periods. Drivers believe that under these operations,GaodeTake a taxiof drivers earn less than other platforms. In the face of complaints from the driver community,GaodeTake a taxiDrivers should be fully communicated and paid attention to their reasonable demands. After all, not only passengers are important, but also a stable fleet of drivers forRide-hailingThe development of the platform is also crucial. For example,GaodeTake a taxiIs it possible to modify the system's regulations on deducting 200 yuan for drivers who do not accept low-priced orders?Giving drivers more options during this special time can help reduce their dissatisfaction. Can even collations be optimized?Can commission-free activities be more sincere?Of course, protecting the rights and interests of drivers is not just thatGaodeTake a taxiResponsibility of the platform, as a wholeRide-hailingThe industry should pay attention to and solve this problem. Regulators should also step upRide-hailingThe supervision of the platform strengthens the review of the platform's freight rate adjustment behavior to protect the legitimate rights and interests of practitioners. This can only be achieved if the platform, practitioners and ** work togetherRide-hailingSustainable development of the industry.