DONews News on December 7 Today, the 2023 TCL Huaxing Global Display Ecology Conference (hereinafter referred to as DTC2023) was held in Wuhan. The conference brings together hundreds of partners and industry experts from all over the world to jointly develop cutting-edge display technology applications and future development trends. In this conference, TCL Huaxing continued to focus on the smart screen display ecology, openly displayed new products, technologies, ecology and global strategic layout, and released a number of blockbuster products based on cutting-edge display technology research and development, which aroused widespread attention from industry insiders.
In his opening speech, Wang Cheng, COO of TCL Technology, pointed out that in recent years, in the face of the complex international situation and the accelerating evolution of the world pattern, TCL Huaxing and its global partners have always adhered to the original intention of "open innovation, win-win cooperation", deepened cooperation, and launched a series of smart screen display products, which have effectively promoted industrial transformation and upgrading. In the future, TCL Huaxing will make simultaneous efforts in the four directions of strategy, layout, technology and concept, and work together with partners to bring more advanced, smarter and greener screen display product experience to global users.
Zhao Jun, senior vice president of TCL Technology and CEO of TCL Huaxing, mentioned in his strategic keynote speech that after meeting the needs of basic functions, consumers pay more attention to the user experience, especially the demand for healthy screens. TCL Huaxing has a comprehensive insight into the needs of consumers, is committed to creating green, low-carbon, healthy and eye-friendly screen display products, and has achieved a number of technological breakthroughs in LCD, OLED and other fields to provide consumers with trustworthy smart screen display products.
In the next step, TCL Huaxing will go hand in hand with industry colleagues, take the consumer demand of "pleasant, trust, and sustainability" as the core ecological cooperation concept, empower thousands of households with high-quality products, and bring more heart-warming services to global consumers in multiple scenarios.
Based on the thinking of market development and technological innovation in the display industry, Yan Xiaolin, CTO of TCL Technology and TCL Huaxing, said that TCL Huaxing will focus on the development and commercial application of LCD, OLED QLED, ML and microdisplay technologies, grasp mainstream technologies and emerging technologies, and constantly explore future technologies and new application technologies.
At the same time, the development of the display technology industry is inseparable from the cooperation of upstream and downstream. TCL Huaxing starts from display experience, visual health, green and low-carbon, lays out corresponding technologies, and forms a joint force with first-class chain partners in terms of materials, processes and equipment, so as to jointly promote the development of display technology ecology and form a good situation of mutual benefit and win-win.
In this DTC2023, Dr. Yan Xiaolin gave a comprehensive and detailed introduction to the 4 world premieres and the world's first semiconductor display AI model, covering cutting-edge technologies such as printing OLED, MLCD, LTPO and display vertical private large model AI, fully demonstrating TCL Huaxing's independent innovation achievements and full of scientific and technological background.
The world's first 65-inch 8K printed OLED curved display is currently the largest size of the world's printed OLED display. Its pixels are as high as 33 million, and the contrast ratio has also reached one million, which can present an extremely clear and shocking large-screen vision. With a 120Hz high refresh rate and a 135° wide viewing angle, no matter which angle is the C position, you can get a silky smooth ** experience. Compared with the current mass production evaporation process, the printing OLED technology process is relatively simple, the utilization rate of luminescent materials is as high as 90%, which is 2 times higher than that of similar technology products, and the blue light radiation can be reduced by 50%, which is more energy-saving and environmentally friendly, and can effectively protect the eyes.
The world's first 14-inch 28K printed hybrid OLED laptop display
This is the first time that TCL Huaxing printing OLED technology has stepped into the field of notebook computer display, and has achieved a technological breakthrough of 240PPI in mass production. In 28K high resolution as well as DCI-P3 99With the blessing of 7% color gamut coverage, every detail of the screen is clearly visible, and every frame is gorgeous and colorful, bringing users an unparalleled visual experience. It also supports 30 120Hz adaptive refresh rate, which brings silky smooth dynamic picture performance, while significantly reducing power consumption.
In the commercial display scenario, TCL Huaxing integrates the technical advantages of LCD and LED through the independent innovation of MLCD technology, which can realize 1*N zero seam infinite splicing in the product form, and can support intelligent split-screen display according to different meeting scenarios, significantly improving office efficiencyIn terms of image quality performance, TCL Huaxing uses LCD+LED hybrid compensation and calibration technology to make the difference between LCD and LED chromaticity less than three thousandths, the picture transition is natural and smooth, and supports 6K4K display, bringing a more high-definition picture quality feeling. In addition, in order to reduce the cost of user use, TCL Huaxing adopts the method of mini LED strip magnetic fixation design, which is more convenient for installation and maintenance.
In order to achieve the world's highest pixel density of 1727PPI for VR headsets, TCL Huaxing has broken through the limits of the current LCD design and manufacturing process, effectively solved the problem of screen window effect in VR headsets, eliminated the graininess of the picture, and further improved the immersion of the user experience. Thanks to LTPO technology and new process materials, this VR headset has maintained the industry-leading level in terms of high transmittance, high refresh rate, narrow bezel, and low power consumption. In addition, in order to solve the problem of motion blur of VR headsets and reduce the dizziness of users wearing them for a long time, TCL Huaxing uses FAST-LCD technology to make the response time of the product 4ms, combined with 70 120Hz high refresh rate and low drag technology, which significantly improves the comfort of users.
In order to cope with the high requirements of the panel industry for AI large models, TCL Huaxing has cooperated with TCL Industrial Technology Research Institute, Tsinghua KEG team & Zhipu AI team, and the team of the National New Display Technology Innovation Center to develop the world's first vertical large model in the display industry - "Xingzhi X-Intelligence".
The "X-Intelligence" model is designed for the needs of the display industry, with strong natural language processing and knowledge reasoning capabilities, which can deeply understand relevant terms and concepts, and can surpass GPT4 in the display field. The release of the "Xingzhi X-Intelligence" large model marks an important step in the application of large model technology in the display field, helping enterprises to continuously improve their production efficiency and reach a new level of innovation ability. At the same time, the "Xingzhi X-Intelligence" large model can be deployed privately, strictly ensure data security, build a technical moat in the display field, and effectively promote the upgrading of China's display industry.
In addition, TCL Huaxing also demonstrated the latest R&D achievements of cutting-edge display technologies such as WHVA, flexible OLED, and 3D light field displays, covering multiple application fields such as TV, e-sports displays, car screens, folding screens, etc., further improving the technical ecology of TCL Huaxing screen display products. In terms of upstream and downstream industry cooperation, TCL Huaxing has worked with partners to accelerate the localization of upstream raw materials, reshape the pattern of the midstream industrial chain, and jointly develop applications of downstream partners to create a complete ecological closed loop of the industrial chain.
To promote the development of China's display industry, the strong support of industry partners is indispensable. In this conference, a number of strategic partners and industry experts of TCL Huaxing also expressed important views.
Qu Jia, director of the Department of Optometry of Wenzhou Medical University, said that China Eye Valley takes ophthalmic care as the core, aiming to promote the innovation and development of ophthalmic medical field by integrating resources and optimizing the ecology. At present, it is planned to jointly build a research institute with TCL Huaxing in the "China Eye Valley" to transform the research results into actual products and services, and further promote the development of the ecology in the field of ophthalmic medical care and health display.
Liang Yali, vice president of Intel's marketing group, said that TCL Huaxing and Intel are important ecological partners, and have been cooperating in the field of low power consumption and dynamic refresh rate of notebooks and displays, and have also carried out a series of cooperative innovation and research in the field of intelligent manufacturing such as defect detection. With the rise of large models and AIGC, various digital formats are constantly subverted and reconstructed, and in the future, TCL Huaxing and Intel will continue to work together to promote the development of the display ecology by adhering to the realization and development of the concept of green PC and AIPC.
Hao Fulai, Global Senior Vice President of Electronic and Electrical Product Services of TÜV Rheinland Product Service Business Group, said that TÜV Rheinland plans to launch a new carbon emission reduction project for the display industry, and hopes to work with TCL Huaxing and other display companies to jointly help the display industry move towards higher quality.
On the whole, on the one hand, DTC2023TCL Huaxing continues to improve the strong screen display technology ecology, and on the other hand, relying on the full-spectrum solution and the visual ecosystem built in collaboration with partners, a number of visual health standards have been formulated to provide consumers with assured and reliable eye care products. In terms of green system construction, TCL Huaxing cooperates with TCL Technology Group to jointly build zero-carbon projects and zero-carbon systems, including zero-carbon factories, zero-carbon offices, zero-carbon design, etcWe will build a zero-carbon enterprise, provide consumers with energy-efficient and energy-saving zero-carbon products, and deliver a more sustainable low-carbon concept to the society.
Whether it is industrial ecological layout or product technology innovation, TCL Huaxing has been at the forefront of the industry. As one of the leaders in China's display industry, TCL Huaxing shoulders the important task of promoting China's display industry towards globalization. In the future, TCL Huaxing will also start the diversified layout of the industry with a more open attitude, accelerate the close cooperation with the upstream and downstream industrial chains, lead the high-quality development of the industry, help industrial upgrading, and build a global symbiotic and win-win ecological industrial system.