On December 20, the annual press conference of Himalaya was held in Beijing, and Fu Haibo, senior vice president of Himalaya, released eight listening trends in the audio world, revealing new trends such as young people using sound to create a spiritual comfort zone.
At the same time, Li Xingren, vice president of Himalaya, announced the high-quality content in 2024, with content IP covering literature, science fiction, ACG, online literature, culture and other fields. The event also released the "2023 National Listening Trends*** Insight into Internet Audio Trends". According to platform data, as of the third quarter of this year, the number of monthly active users of Himalaya full-scene audio reached 34.5 billion.
At present, what are the new trends of the "ear economy"?Fu Haibo summarized from eight aspects:
First, young people are forming a new trend of "atmosphere shopping and listening", using sound to create a spiritual comfort zone. According to the data of the "2023 National Listening Trend Survey", audio users account for 32 listening scenarios such as going out, walking, short distances, waiting, and self-driving68%。
Second, there are 9.1 million users who read "University" through audio on the platform, studying under famous teachers such as Jiang Xun, Qian Wenzhong, Wang Defeng, Yi Zhongtian, Fei Yong, etc., to absorb knowledge from their hearts and "re-nourish themselves" on the Internet.
Third, film and television are an important part of young people's cultural life. In 2023, the cumulative number of dramas listened to by ear on the platform will exceed 8.3 billion, and more than 50 million people will "listen" to the film and television dramas to be broadcast in 2024 on the platform.
Fourth, the content of the platform's humanities and Chinese culture increased by 20 throughout the year2%, more and more people use listening to explore their inner strength and become a better version of themselves.
Fifth, in 2023, the content of "electronic bird's nest" such as psychology and philosophy on the platform will exceed 1 throughout the year500 million pieces, and the spiritual food of serving users to "eat on the Internet" has been upgraded again.
Sixth, the number of new users of health content on the platform increased by 119%, and more than 40% of the new health users were young people aged 18 to 35, showing a trend of younger health.
Seventh, the platform has become the background sound of the daily life of the "post-10s", accompanying more than 35 million children to grow up every month.
Eighth, in 2023, 370,000 creators on the platform will achieve a breakthrough in income from 0 to 1, and creators under the age of 35 will account for 45%, and more and more people will start their audio creation careers on the platform.
In addition, the "2023 National Listening Trends*** report" jointly released by Himalaya and the State Key Laboratory of Xinhua News Agency shows that more new technologies are being integrated into the audio world, with 45% of respondents believing that spatial audio atmos has a sense of presence, and more than half of the surveyed creators are willing to try production62% of the creators surveyed try AI tools to improve efficiency and save time.