The book is ——— introduction
Creating differentiation in the minds of customers, so that customers buy you and not your opponents, is positioning. To put it in the vernacular, positioning is to chat.
With the advent of the era of saturated economy, the market is greatly enriched, and it also announces the end of the business philosophy of "product is king". Drucker said that the results of the enterprise are external, and Mr. Trout accurately answered that the external result is the user's mind.
Whoever understands the user's mind better, who can please the user more, who can be chosen by the user, who can make money, and positioning is the last word to help you make money.
The aroma of wine must go out of the alley and shout with all your strength to let users know. The author of this book has originally proposed that positioning is to chat for a day, positioning allows you to chat with customers happily, so as to occupy a place in the minds of customers.
This book introduces the underlying logic of positioning, such as competition, mental laws, and differentiation, as well as the unique methods of communication, such as softening, not refuting, and complimenting. The book also introduces the author's business consulting for well-known enterprises such as Xiangpiaopiao, Tailing, Stewed Xiaobai, Xinfeng Snack, Xiongzheng Sauce Wine, Yunlan Bay Hot Springs, etc., and also introduces how the author communicates with bosses and customers in foreign-funded enterprises such as Standard Chartered Bank, as well as the author's way of getting along happily and harmoniously with his parents, spouses, children and other family members over the years.
Chat well with consumers, and you can be liked by the market;
Chat well with your boss so that you can move up faster in the workplace
Chat well with your loved ones, so that you can have a harmonious family relationship;
Have a good chat with yourself, and you can go well.
A book teaches you the concept of positioning and the method of communication, so that you can fight for the assets of the post-60s, the resources of the post-70s, and the qualifications of the post-80s.
Speak well, and life will be open