**：sportspro media
Recently, Dust Identity, a U.S.-based traceability technology company, announced the completion of a $40 million Series B funding round led by Castle Island Ventures and participated by Amex Ventures, Kleiner Perkins, Airbus Ventures and 8VC, which will support its entry into new markets such as sports memorabilia and gaming merchandise.
dust identityThe "Anchor Digital Thread (anchored digital thread"Technology can link physical items to their digital records, so that the entire life cycle of any valuable physical item can be tracked to determine its authenticity. This technology is achieved by tagging items with a unique traceable diamond powder that verifies the identity of the item by simply scanning the diamond powder.
The technology is currently primarily used in the aerospace and defense industries, but Dust Identity hopes to expand its application to sports collectibles, luxury goods and other valuables to avoid fakes and increase buyer confidence.
Oxygen Esports, an American esports organization, has partnered with Dust Identity to build meaningful and lasting relationships with fans through the authentication and protection of memorabilia and collectibles.
In recent years, the scale of the sports collection auction market has been expanding, and how to establish a system for identifying the authenticity of collections has become the biggest challenge for the industry. dust identityThe technology ensures the authenticity of sports collections, which is conducive to further stimulating the market potential.