With a number of new films entering the market, the 2024 movie New Year's Day file (December 30, 2023 to January 1, 2024) officially kicked off.
As of press time, the box office on the first day of the New Year's Day stalls has approached 400 million yuan, and more than 9 million people (that is, the total number of tickets) have walked into the cinema to watch the movie. "Twinkle Twinkle Twinkle Star" temporarily ranked the first day box office champion on New Year's Day with a box office of more than 200 million yuan.
The snow field" was "embarrassed" to swipe the screen.
December 30 is both part of the 2023 New Year's Eve file and the first day of the 2024 New Year's Day file.
Today, a total of 4 key new films will be released: "Twinkle Twinkle Twinkle Star" (hereinafter referred to as "Twinkle Twinkle"), "Goldfinger", "Do Not Disturb If You Are Honest 3" and "Shuke Beta: Pentagon Flying Saucer". Counting "Forward" and "The Annual Meeting Can't Stop!" released the day before!and the re-release of "Your Wedding", this year's New Year's Day film market is full of excitement.
As of press time, the box office on the first day of the New Year's Day file has approached 400 million yuan, which exceeds the 3. on December 31, 2019 (the last working day before New Year's Day).3.6 billion yuan, which also exceeded the 2 on December 30, 2018 (the first day of the New Year's Day file).4.7 billion yuan.
"Twinkle and Twinkle", which was popular in the early pre-sale, won the single-day box office championship almost without any suspense. As of press time, the film has a box office of more than 2100 million yuan, accounting for more than 50% of the single-day box office. Maoyan ** The total box office of the film will reach 12400 million yuan.
As a love and fantasy film, "Twinkle and Twinkle" has repeatedly broken records in the pre-sale stage. As of December 19, the pre-sale box office of the film reached 26.4 billion yuan, setting a record for the pre-sale box office of New Year's Day films in the past three years, and the pre-screening pre-sale box office exceeded 3500 million yuan.
The reason why "Twinkle and Twinkle" has aroused the popularity of fans is inseparable from the filmmaker's creativity in marketing. At the beginning of the pre-sale, the filmmaker organized a "snow field" with an opening time of 13:14 in thousands of theaters across the country, and the creativity of the snow in the theater attracted a large number of audiences to buy tickets. Some of the "snow fields" are almost sold out. Since then, many theaters have purchased their own snowmaking equipment and organized snow screenings.
Beacon data shows that the pre-sale box office of the film on December 31 also exceeded 200 million yuan. Counting the pre-sale, the actual box office of the film has exceeded 4100 million yuan.
However, the reputation of this popular new film is suspected to have collapsed. On December 30, a number of hot searches related to the film appeared on Weibo and other platforms, especially the creative "Snow Field", which was accused of being full of embarrassment due to problems with snowmaking equipment in some theaters.
Feng Xiaogang's new film was released.
In addition to "Twinkle and Twinkle", this year also has "Goldfinger", "Sneaking", and "The Annual Meeting Can't Stop!".and other key new films to seize the New Year's Day market. As of press time, the single-day box office of the above three new films is about 45 million yuan, 42 million yuan, and 35.5 million yuan respectively.
Among them, "Goldfinger", directed by Zhuang ** and starring Tony Leung, Andy Lau, Ren Dahua, Cai Zhuoyan, etc., is produced by Emperor Pictures, Maoyan, etc., Maoyan, China Film, etc., and Hengdian Film and Television participates in the joint distribution. Maoyan ** The total box office of the film is about 48.5 billion yuan. The participants of "Stealth" include Shanghai Ben Kids Film and Television, Alibaba Pictures, Shangshi Culture, etc., with a total box office of 46.1 billion yuan.
Dapeng directed and starred in the comedy "The Annual Meeting Can't Stop!".Although the single-day box office temporarily ranks fourth, the box office of Maoyan ** is expected to exceed 800 million yuan. **Times E Company reporter noticed that after the film was released, it was recognized by many industry insiders. Some practitioners even told reporters that they would charter the film for employees.
The annual meeting can't be stopped!The producers include Jiaying Spring, Maoyan, Taopiaopiao, etc., as well as listed companies China Film, co-producers include Ruyi Film and Television, and co-distributors include Hengdian Film and Television.
This year, Feng Xiaogang brought his new work "If You Are Honest Do Not Disturb 3" to fight again for the New Year file (New Year's Day file). The film is also a film that is really mainly "operated" by A-share companies on New Year's Day, and its producers mainly include China Film and Huayi Brothers, two listed companies. But among the new films, the film did not show an advantage at the box office. As of 18:00 on December 30, the single-day box office of the film was about 20.27 million yuan, ranking fifth in the single-day box office.
The cumulative box office of the whole year exceeded 54 billion yuan.
The New Year's Day movie-watching boom drove the box office to continue to rise throughout the year. As of 18:00 on December 30, the domestic film box office in 2023 has approached 54.4 billion yuan (including service fees and pre-sales). Counting December 31, the cumulative box office this year is expected to approach 55 billion yuan.
This data is the highest box office for the whole year since 2019, which is basically the same as in 2017 (558.).500 million yuan) is considerable, and at the same time exceeded the ** upper limit of many institutions and practitioners at the beginning of the year.
For example, Cheng Fei, CEO of Tuopu Consulting, previously believed in an interview with a reporter from **Times E Company that the market supply is still relatively sufficient this year, and there is no shortage of popular films with word-of-mouth potential, and the market is expected to recover to eighty percent of the level in 2019 in 2023, and the annual box office will hit 50 billion yuan to 55 billion yuan.
The highest grossing month of the year is January 100900 million yuan, and the lowest box office was 16 in November$8.4 billion. With the further recovery of the domestic film market, the box office performance in 2024 may be more worth looking forward to.
Editor-in-charge: Peng Bo.
Proofreading: Zhu Tianting.