List of high-quality authors
The author of this article: Hu Xiaopang @ Author of the best-selling books "Brand Operation Manual", "Micro Business ** Manual" and "Micro Business Promotion".
Hello, everyone, I'm Hu Xiaopang. In the last Q&A program, fan Xiao Guo asked me some questions about product compliance, she remembered that it was a skin care product, but she didn't know much about the relevant policies and regulations of skin care products, so I briefly talked about product compliance from the perspectives of product quality and product promotion. But then I thought about it, there is another very important knowledge point at the product compliance level that has not been mentioned, that is, the cosmetics production filing system.
Therefore, in this issue, we will talk about some policies and regulations in the production of cosmetics, which can be regarded as a simple science popularization for the brand side of cosmetics. If you are a ** businessman or consumer, then I think you can also take a look at this episode, after watching it, you will know some unknown behind-the-scenes things about cosmetics, which will be helpful for buying cosmetics in the future.
Many people are confused about cosmetics and skin care products, and some people even think that cosmetics refer to makeup, but this is actually a misconception. Cosmetics include not only makeup, but also skin care products. Cosmetics is a large conceptual category, it refers to the chemical industry or fine chemical products that are smeared, sprayed or other similar methods and spread on any part of the human surface, such as **, hair, fingernails, lips and teeth, etc., to achieve cleaning, maintenance, beauty, modification and change of appearance, or to correct human body odor and maintain good condition.
Cosmetics are divided into two categories: skin care products and makeup, among which skin care products include cleansers, lotions, creams, serums, barriers, sun protection, and so on. Makeup includes foundation, concealer, eyebrow pencil, mascara, eyeliner, eye shadow, blush, lipstick, and many more.
According to the Regulations on the Supervision and Administration of Cosmetics, the state implements classified management of cosmetics and cosmetic raw materials according to the degree of risk. Cosmetics are divided into special cosmetics and general cosmetics. So what are special cosmetics and what are ordinary cosmetics?Article 16 of Chapter 2 of the Regulations on the Supervision and Administration of Cosmetics stipulates that cosmetics used for hair dyeing, perming, freckle removal and whitening, sunscreen, hair loss prevention, and cosmetics claiming new efficacy are special cosmetics. Cosmetics other than special cosmetics are ordinary cosmetics.
To put it simply, all cosmetics that claim product efficacy include hair dyeing, perm, freckle removal and whitening, sunscreen, hair loss prevention, and new efficacy, all of which belong to special cosmetics. The other effects are ordinary cosmetics. **The drug regulatory department has formulated and published the "Classification Rules and Catalogue of Cosmetics" according to the efficacy claim, site of action, product dosage form, user population and other factors of cosmetics. For specific content, you can search for it on the Internet.
The brand owner of cosmetics should know that the batch number application process for special cosmetics and ordinary cosmetics is different, and the state implements a registration management system for special cosmetics, and the batch number is a "special brand", and the application for a special brand is relatively complicatedYou can check with your local Food and Drug Administration for details.
The state implements a record management system for ordinary cosmetics, and the batch number is "makeup number", and the application for makeup number is relatively simple, and online filing is sufficient. For specific online filing, you can consult your local Food and Drug Administration, and normally they should give you a filing**. If you use OEM processing, you can directly entrust the manufacturer to handle it.
When we buy a cosmetic product, where can we tell if the product is a special cosmetic product?The answer can be seen from the packaging label of the product. In the product label, if it is advertised as having special effects, it belongs to special cosmetics, and according to the "Measures for the Administration of Cosmetics Labeling", special cosmetics must be marked with the registration number in the product packaging label, which is the special brand number we mentioned above.
Registration Numbering Rules for Special Cosmetics:
Domestic products: national cosmetics special word + four-digit year number + number of registered products in this year;For example, Yongmei Jiayan Whitening Day Cream, this product is a domestic special cosmetics, and its registration number is "National Cosmetics Special 20231020".
Imported products: national cosmetics special word + four-digit number of years + number of registered products in this year;For example, Atomy Moisturizing Care Serum, this product is an imported special cosmetics, and its registration number is "National Cosmetics Special Entry 20220698".
If your product is not a special cosmetic product, the product label or package insert cannot advertise the benefits of a special cosmetic product. For example, some cosmetics in the market claim that their products have freckle removal and whitening effects, but if you do not have a special approval for freckle removal and whitening, this is illegal publicity.
Some brands like to play the side ball, they do not write special effects in the product label, so that there is no need to apply for a special brand name approval, only need to apply for a makeup brand number in accordance with the provisions of ordinary cosmetics. But when they advertise, they claim that their products have special effects, such as whitening and freckle removal. In fact, this kind of behavior is also illegal propaganda.
Some brands may ask, why do they do this?Wouldn't it be okay to write the relevant efficacy directly on the product label?Of course, it is not so simple, the label or instruction manual of cosmetics is not how you want to write it, but there are relevant regulations, otherwise it will not be possible to pass the registration or filing of cosmetics. For brands that are in contact with cosmetics for the first time, in terms of label efficacy writing, I suggest that you can refer to other similar product copywriting that has been successfully filed, find a few more products, and then learn from them comprehensively, so that the approval rate of the filing will be very high.
There is a special document to stipulate how to write and what to write on product packaging labels, that is, the Measures for the Administration of Cosmetics Labels. Here I will briefly read the two contents of the method:
The label of cosmetics shall be marked with the following contents:
1) Product name, special cosmetics registration certificate number;
2) The name and address of the enterprise entrusted by the registrant or the filing person;
3) Cosmetics production license number;
4) The standard number of the product implementation;
e) Full Ingredients;
vi) Net content;
7) The period of use, the method of use and the necessary safety warnings;
8) Other content that laws, administrative regulations, and mandatory national standards provide shall be marked.
The following is prohibited on the label of cosmetics:
1) Content that explicitly or implicitly has a medical effect;
2) False or misleading content;
3) Content that violates public order and good customs;
4) Other content that laws and administrative regulations prohibit labeling.
If you want to be a brand of cosmetics, you must carefully read the "Regulations on the Supervision and Administration of Cosmetics" and the "Measures for the Administration of Cosmetics Labeling", otherwise it is easy to accidentally violate the rules. Here is a **, the brand that makes cosmetics must go to see it, that is, the official website of the State Drug Administration, which has a cosmetics section, which has detailed regulatory documents and policy interpretations.
If the brand is taking the OEM processing route, it must check the authenticity of the manufacturer. All cosmetics manufacturers are required to file with the Food and Drug Administration. On the official website of the Food and Drug Administration, there is a query portal for cosmetics manufacturers, and if you can't find the relevant companies, you should be cautious about screening.
Another point to note is that the registration and filing of cosmetics requires the submission of product testing reports, but not all testing institutions are OK, and they must be testing institutions designated by the Food and Drug Administration. Therefore, if the brand is operating the registration and filing matters by itself, it must find a testing agency designated by the Food and Drug Administration.
If you want to identify whether the testing institution you find meets the requirements, there is an entrance to the cosmetics registration and filing inspection and testing institution on the official website of the Food and Drug Administration. From my personal experience, matters such as registration and filing can be directly handed over to the production enterprises to handle, because they must understand the relevant regulations better and will be easier to operate.
If you are a first-class merchant or consumer, there are three inquiry portals that you can also go to, namely the registration information of domestic special cosmetics, the filing information of domestic ordinary cosmetics and the filing information of imported ordinary cosmetics. These three query entries can let you know whether the products you are buying or purchased have been filed in compliance with the regulations, and you can query the relevant information of the products.
Okay, let's talk about it today, if you encounter any problems in the process of new retail entrepreneurship, you can always talk to me. Like my show, welcome to follow, like and share. I'm Hu Xiaopang, next issue, we'll see you there!