The theme of the 2024 Spring Festival Gala, "Long Xing Lang, Xinxin Family and Country", has attracted widespread attention, especially the character "龘" in the theme, which is interpreted in the Kangxi Dictionary as the same as the word "沓 (dá)" This describes the appearance of the dragon soaring, suggesting the posture of the dragon flying, and the dragon has been a spiritual and cultural symbol of the Chinese nation since ancient times. It is reported that the main logo of the 2024 Spring Festival Gala is based on the word "龘" as the main visual symbol, and the overall design is inspired by the "official seal of the national dynasty" font in traditional Chinese seal carving art - nine stacks of seals, showing a solemn and balanced, well-proportioned cultural atmosphere.
Designer Gu Yongjiang skillfully combines traditional calligraphy with modern technology to form a metallic color luster, and the shape of the word "龘" resembles a chip. This design skillfully connects ancient Chinese characters with modern technology, integrating the past and the present and the future. The theme concept of the 2024 Spring Festival Gala is very rich, and it will accompany Chinese people around the world to spend Chinese New Year's Eve with the posture of "龘龘", and jointly welcome the vibrant and hopeful Year of the Dragon. This theme not only reflects the profound heritage of traditional Chinese culture, but also shows the combination and innovation of traditional Chinese culture and modern technology.
In this theme, the appearance of the word "龘" gives the entire Spring Festival Gala a deeper cultural connotation, making it not only highlight the mythological image of ancient Chinese tradition in the totemic sense, but also present a cultural spirit of inheritance and integration. At the same time, the design of the main logo also shows the vitality and creativity of traditional Chinese culture in the contemporary era, perfectly combining tradition and modernity. With its theme, visual symbols and cultural connotations, the Spring Festival Gala of the Year of the Dragon has become a grand event that is not only entertaining, but also spiritual sustenance and cultural inheritance.
This event will become a wonderful cultural feast that Chinese people around the world look forward to, and will also become a model of the perfect integration of traditional Chinese culture and modern technology.