1. The concept and characteristics of specialized and special new enterprises
Specialized and innovative enterprises (SIES) refer to small and medium-sized enterprises with professional technology or innovation capabilities in a certain field, which usually take high value-added products or services as their main business, have a high market share and competitiveness, as well as strong growth and development potential. SIES is an important part of small and medium-sized enterprises and an important force to promote economic development and social progress.
The main characteristics of SIES are as follows:
Specialization: SIES usually focuses on a certain field or a certain market segment, has formed its own core technology or expertise, and has a high technical level and brand influence.
Innovative: SIES has a strong sense of innovation and ability, and constantly develops new products or services, or improves existing products or services, in order to meet the needs and changes of the market and improve their competitive advantage.
Flexibility: SIES usually has a smaller scale and a simpler organizational structure, which can quickly adapt to market changes, flexibly adjust its business strategy and resource allocation, and effectively reduce operating costs and risks.
Cooperation: SIES usually establishes good cooperative relations with other enterprises or institutions, makes use of the advantages and resources of all parties, achieves mutual benefit and win-win results, and improves its own innovation efficiency and effectiveness.
2. Classification and evaluation standards for specialized, special and new enterprises
According to the different professional technology or innovation ability of SIES, SIES can be divided into the following categories:
Technical SIES: refers to SIEs with technological innovation as the main feature, they usually have independent intellectual property rights or patents, or have participated in major national or local scientific and technological projects, or have won national or local scientific and technological awards, or have passed national or local technical certification, or have reached the international or domestic advanced technology level.
Product-based SIEs: refers to SIEs with product innovation as the main feature, which usually develop new products with higher added value or higher market share, or improve the performance or quality of existing products, or expand the functions or uses of existing products, or reduce the cost of existing products.
Service-oriented SIES: refers to SIEs with service innovation as the main feature, which usually provide new services that meet customer needs or solve customer problems, or improve the efficiency or effectiveness of existing services, or expand the scope or object of existing services, or reduce the cost or risk of existing services.
Model SIES: refers to SIEs with business model innovation as the main feature, which usually adopt different business ideas or strategies from traditional industries or competitors, or create new markets or needs, or change the existing value chain or profit distribution, or improve their core competitiveness or market position.
In order to evaluate the technical expertise or innovation ability of SIES, the following criteria can be referred to:
Technical level: refers to the difficulty, complexity, advancement and leading nature of SIES's technological innovation, as well as the R&D investment, personnel allocation, equipment conditions and management system of technological innovation.
Product quality: refers to the performance, quality, function and use of SIES' product innovation, as well as the design level, production process, quality control and market feedback of product innovation.
Service effect: refers to the efficiency, effect, scope and object of SIES' service innovation, as well as the process optimization, service standards, customer satisfaction and social evaluation of service innovation.
Model innovation: refers to the concept, strategy, market and competition of SIES's business model innovation, as well as the revenue**, cost structure, profit margin and growth potential of business model innovation.
3. The innovation advantages and challenges of specialized and special new enterprises
As an important part of SMEs, SIES has some innovative advantages and challenges that are different from other SMEs, which are analyzed separately below.
3.1 Innovation advantage.
SIES' innovative advantages are mainly reflected in the following aspects:
Market-oriented: SIES is usually market-oriented, pays close attention to market changes and customer needs, can timely discover market opportunities and problems, and quickly develop innovative products or services that meet market demand, so as to win the recognition and trust of the market.
Technical expertise: SIES usually has a high level of technical level and expertise in a certain field or a certain market segment, and can make full use of their technical and professional advantages.
Innovation ability: SIES usually has a strong sense of innovation and ability, and can continuously explore new technologies or methods, or improve existing technologies or methods, so as to improve the performance, quality, function or use of their products or services, so as to improve their competitive advantages and market position.
Innovation efficiency: SIES usually has a small scale and a simple organizational structure, which can quickly adapt to changes in the market, flexibly adjust their business strategies and resource allocation, effectively reduce operating costs and risks, and thus improve the efficiency and effectiveness of innovation.
Innovation cooperation: SIES usually establishes good cooperative relations with other enterprises or institutions, makes use of the advantages and resources of all parties to achieve mutual benefit and win-win results, improve the efficiency and effectiveness of innovation, and also expand its own influence and network.
3.2 Innovation Challenges.
SIES's innovation challenges are mainly reflected in the following aspects:
Lack of funding: SIEs often face insufficient and tight funding, especially in the early and middle stages of innovation, requiring a large amount of capital investment, and it is difficult to obtain loans or guarantees from banks or other financial institutions, or need to pay high interest or costs, thus affecting the process and quality of innovation.
Talent shortage: SIEs often face a shortage and loss of talent, especially in key areas of innovation, where high-quality technical or managerial talent is needed, but it is difficult to attract or retain these talents, or they need to pay higher salaries or benefits, thus affecting the efficiency and effectiveness of innovation.
Knowledge protection: SIES usually faces deficiencies and infringement of intellectual property rights, especially in terms of the results of innovation, and requires effective application, protection and enforcement of intellectual property rights, but it is difficult to obtain professional legal or consulting services, or need to pay high fees or risks, thus affecting the return and competitiveness of innovation.
Market competition: SIES usually faces market uncertainty and competition, especially in the promotion and application of innovation, which requires effective market research, analysis and marketing, but it is difficult to obtain accurate market information or feedback, or needs to face competition or imitation from other enterprises or institutions, which affects the efficiency and sustainability of innovation.
Fourth, the first and the society's support policies and measures for specialized, special and new enterprises
In order to promote the development of SIES, ** and all sectors of society have formulated a series of supporting policies and measures, which are introduced below.
4.1 **Yes.
*Support for SIES is mainly reflected in the following aspects:
Legislative support: ** Some laws and regulations favorable to SIES have been formulated, such as the Law of the People's Republic of China on the Promotion of Small and Medium-sized Enterprises, the Law of the People's Republic of China on Scientific and Technological Progress, the Patent Law of the People's Republic of China, etc., which provide a legal basis and guarantee for SIES' innovation.
Financial support: Some special funds or special funds have been set up, such as the national science and technology SME innovation, the national SME development, the national SME public service platform construction, etc., to provide financial subsidies or incentives for SIES' innovation.
Tax support: ** Some preferential tax policies have been implemented, such as exemption or refund of SIES' income tax, value-added tax, business tax, etc., or additional deductions or exemptions for SIES' R&D expenses, technology transfer income, intellectual property royalties, etc., which provide tax burden reduction or incentives for SIES' innovation.
Financial support: ** has promoted some financial services that are beneficial to SIES, such as the establishment of special SME banks, SME credit guarantee institutions, SME equity investment**, etc., providing loans, guarantees, investment and other financial support for SIES' innovation.
Service support: ** Some professional SME service institutions have been established, such as SME Service Center, SME Technology Innovation Service Center, SME Intellectual Property Service Center, etc., to provide consultation, training, evaluation, certification and other service support for SIES' innovation.
4.2 Social support.
The society's support for SIES is mainly reflected in the following aspects:
Academic support: Universities and scientific research institutions provide academic support for SIES' innovation, such as through cooperative research, technology transfer, talent training, achievement transformation, etc., providing SIES innovation with technology, talents, achievements and other resources.
Industry support: Industry associations and chambers of commerce provide industry support for SIES' innovation, such as information exchange, experience sharing, demand docking, project cooperation, etc., which provide market, experience, demand, cooperation and other opportunities for SIES' innovation.
*Support: Institutions and platforms provide ** support for SIES' innovation, such as through reporting, publicity, recommendation, selection, etc., which provide reputation, influence, trust, recognition and other benefits for SIES' innovation.
Public support: Public groups and individuals provide public support for SIES' innovation, such as through attention, support, participation, feedback, etc., providing needs, opinions, suggestions, evaluations and other references for SIES' innovation.
FiveConsulting firmsProfessional services for specialized and special new enterprises
Founded in 2008 and headquartered in Beijing, Shangpu Consulting is a professional consulting company specializing in corporate consulting services, with a professional team composed of senior consultants, experts and professors to provide enterprises with a full range of consulting services, including strategic planning, market analysis, innovation management, intellectual property, financial management, human resources, risk control, etc. The consulting company has rich experience and achievements in the field of specialized and special new enterprises, and has provided professional consulting services for hundreds of SIES, helping SIES to innovate in the whole process from application to cultivation. The following are the specific contents and examples of professional services provided by consulting companies to SIES.
5.1. Apply to become a specialized and special new enterprise.
The consulting company provides SIES with consulting services for applying to become a specialized and special new enterprise, helping SIES understand and meet the conditions and requirements of the application, prepare and submit the application materials and certificates, and obtain the recognition and certificate of the specialized and special new enterprise through the review and evaluation of the application, and enjoy various support policies and measures of the society.
Case: A small and medium-sized enterprise specializing in biomedical R&D wants to apply to become a specialized and special new enterprise in order to obtain more support in terms of capital, taxation, finance, and services. The company approached a consulting firm, and a team of experts from the consulting firm provided it with the consulting services to apply for it. The expert team of the consulting company first conducted a detailed analysis and evaluation of the company's technical level, product quality, service effect, model innovation, etc., and determined that the company belonged to the category of technology-based SIES and met the conditions and requirements of the application. Then, the expert team of the consulting company helped the enterprise to prepare and submit the application materials and **, including the basic information of the enterprise, technological innovation, product innovation, service innovation, business model innovation, financial status, personnel status, intellectual property rights, etc., as well as relevant supporting documents, certificates, reports, contracts, etc. Finally, the expert team of the consulting company accompanied the company to participate in the review and evaluation of the application, answered the relevant questions of the audit and evaluation agency, solved the problems and difficulties that may arise in the audit and evaluation process, and finally enabled the company to successfully pass the review and evaluation of the application, obtained the identification and certificate of the specialized and special new enterprise, and enjoyed various support policies and measures of the society.
5.2. Develop an innovation strategy.
The consulting company provides consulting services for SIES to formulate innovation strategies, help SIES clarify and determine its own innovation goals, innovation directions, innovation priorities, innovation paths, innovation resources, innovation mechanisms, etc., formulate innovation strategies that meet its own characteristics and market demand, guide and promote its own innovation activities, and improve its own innovation ability and level.
Case: A small and medium-sized enterprise specializing in environmental protection equipment manufacturing hopes to develop an innovation strategy to improve the performance, quality, function and use of its products, expand its market share and competitiveness, and achieve sustainable development. The company approached a consulting firm, which was provided with consulting services by a team of experts to develop an innovation strategy. The consulting firm's team of experts first conducted a comprehensive analysis of the company's internal and external environment, identified the company's strengths, weaknesses, opportunities and threats, and determined the company's innovation goals, namely to improve the performance, quality, functionality and use of its products, expand its market share and competitiveness, and achieve sustainable development. Then, the expert team of the consulting company helped the company determine its own innovation direction, that is, to focus on technological innovation and product innovation, supplemented by service innovation and model innovation, to meet customer needs and solve customer problems, to improve their own technical level and professional knowledge as the basis, to improve the performance, quality, function and use of their products as the core, to expand their market share and competitiveness as the goal. Then, the consulting company's expert team helped the company determine its own innovation focus, that is, to innovate in the following aspects: first, to develop new environmental protection equipment, such as energy saving, emission reduction, noise reduction, purification and other functions of environmental protection equipment, to meet the new needs and new standards of the market;The second is to improve the existing environmental protection equipment, such as improving the performance, quality, function and use of the equipment to meet the different needs of the market and different scenarios;The third is to provide new environmental protection services, such as equipment installation, commissioning, maintenance, testing, evaluation and other services to meet the different needs and expectations of customers;The fourth is to create new business models, such as equipment leasing, sharing, reuse and other models to meet the different needs and habits of the market. Finally, the expert team of the consulting company helped the company determine its own innovation path, innovation resources, innovation mechanism, etc., formulated an innovation strategy that meets its own characteristics and market demand, guided and promoted its own innovation activities, and improved its own innovation ability and level.
5.3. Build an innovation team.
The consulting company provides SIES with consulting services for the establishment of an innovation team, helping SIES to form and manage an innovation team composed of people with innovative awareness, innovative ability, innovative experience and innovative spirit, and providing talent support and guarantee for SIES' innovation.
Case: A small and medium-sized enterprise specializing in educational software development hopes to establish an innovation team to develop innovative software that is more in line with the education industry and education users, improve the function, quality, effect and influence of its software, and enhance the competitiveness and market power of its software. The company approached a consulting firm, which was provided with consulting services by a team of experts to build an innovation team. The expert team of the consulting company first analyzed the existing personnel situation of the enterprise, and found that the personnel structure of the enterprise was not reasonable enough, and the lack of personnel with innovative awareness, innovation ability, innovative experience and innovative spirit affected the innovation efficiency and effect of the enterprise. Then, the expert team of the consulting company helped the company to form and manage an innovation team composed of people with innovative awareness, innovative ability, innovative experience and innovative spirit, including the following aspects: First, recruit and introduce some personnel with in-depth understanding and rich experience in the education industry and education users, such as education experts, teachers, students, etc., to provide education-related knowledge, needs, feedback, etc.;The second is to cultivate and motivate some high-level and high-enthusiasm personnel with software development and software innovation, such as software engineers, software designers, software testers, etc., to provide software-related technologies, methods, quality, etc.;The third is to coordinate and integrate some professional and practical personnel with innovation management and innovation marketing, such as project managers, marketing managers, account managers, etc., to provide innovation-related management, marketing, customers, etc.;The fourth is to establish and improve an innovation environment with an innovation culture and innovation mechanism, such as setting up innovation awards, innovation evaluation, innovation communication, innovation sharing, etc., to provide innovation-related incentives, evaluation, communication, learning, etc. Finally, the expert team of the consulting company supervised and guided the innovation activities of the company's innovation team, helped the company's innovation team develop innovative software that is more in line with the education industry and education users, improved the function, quality, effect and influence of its own software, and enhanced the competitiveness and market power of its software.
5.4. Manage innovation projects.
The consulting company provides SIES with consulting services for the management of innovation projects, helps SIES plan and execute its own innovation projects, effectively manages the whole process from idea to implementation, ensures the control of quality, schedule, cost and risk of innovation projects, and improves the success rate and return rate of innovation projects.
Case: A small and medium-sized enterprise specializing in the development of smart home equipment hopes to manage innovative projects to develop smarter, more convenient and safer smart home devices, improve the function, quality, effect and impact of their equipment, and enhance the competitiveness and market power of their equipment. The company approached a consulting firm, which consulted with a team of experts to manage an innovation project. The expert team of the consulting company first analyzed the company's innovation project, determined the objectives, scope, content, budget, time, quality, and risk of the company's innovation project, and formulated the company's innovation project plan, including task decomposition, responsibility allocation, resource allocation, scheduling, quality standards, risk assessment, etc. Then, the expert team of the consulting company helps the enterprise to execute and monitor its own innovation projects, including the implementation, coordination, communication, reporting, control, and improvement of innovation projects, to ensure the control of the quality, progress, cost and risk of innovation projects, to find and solve problems and difficulties in innovation projects in a timely manner, and to improve the success rate and return rate of innovation projects. Finally, the expert team of the consulting company helped the company summarize and evaluate its own innovation projects, including the acceptance, evaluation, feedback, summary, experience, and lessons of the innovation projects, providing objective evaluation and suggestions for the company's innovation projects, and also providing useful reference and reference for the company's follow-up innovation projects.
5.5. Protection of innovations.
The consulting company provides consulting services for SIES to protect its innovation achievements, help SIES apply for and maintain the intellectual property rights of its own innovation achievements, such as patents, trademarks, copyrights, etc., prevent its own innovation achievements from being infringed or imitated, maintain the value and competitiveness of its innovation achievements, and improve the return and profit of its innovation achievements.
Case: A small and medium-sized enterprise specializing in the development of e-commerce platform wants to protect its innovation achievements to protect the uniqueness, advantages and influence of its e-commerce platform, prevent its e-commerce platform from being infringed or imitated, maintain the value and competitiveness of its e-commerce platform, and improve the return and profit of its e-commerce platform. The company approached a consulting firm, which consulted a team of experts on the protection of innovations. The expert team of the consulting company first analyzed the company's innovation achievements, determined the type, characteristics and value of the company's innovation achievements, and formulated the protection strategy of the company's innovation achievements, including the application, protection and protection of intellectual property rights of the innovation achievements. Then, the expert team of the consulting company helped the enterprise to apply for and maintain the intellectual property rights of its own innovation achievements, including applying for trademarks, copyrights, domain names, etc. for the enterprise's e-commerce platform, applying for patents for the technology, functions and designs of the enterprise's e-commerce platform, and applying for confidentiality agreements for the content, data and users of the enterprise's e-commerce platform, providing effective legal protection for the company's innovation achievements. Finally, the consulting firm's expert team helped the company to maintain and enforce the intellectual property rights of its own innovations, including monitoring and discovering possible infringement or imitation, and taking and enforcing necessary legal measures, such as warnings, complaints, lawsuits, etc., to safeguard the legitimate rights and interests of the company's innovations.
5.6. Leverage innovative resources and platforms.
The consulting company provides SIES with consulting services for the use of innovation resources and platforms, helping SIES to use various innovation resources and platforms provided by the society, such as capital, taxation, finance, services, academics, industry, the public, etc., to provide more support and help for SIES' innovation and improve SIES' innovation ability and level.
Case: A small and medium-sized enterprise specializing in the development of smart wearable devices hopes to use innovative resources and platforms to obtain more innovation support and help, improve the function, quality, effect and impact of its own devices, and enhance the competitiveness and market power of its devices. The company approached a consulting firm, which was provided with consulting services by a team of experts who could leverage innovative resources and platforms. The expert team of the consulting company first analyzed the innovation needs of the enterprise, determined the type, characteristics and value of the innovation resources and platforms that the enterprise needs to use, and formulated the strategy of the enterprise to use the innovation resources and platforms, including the purpose, method and effect of using the innovation resources and platforms. Then, the expert team of the consulting company helps the enterprise to use various innovation resources and platforms provided by the enterprise and society, including the following aspects: first, the use of innovation funds, taxes, finance, services, etc., to provide support and help for the innovation of the enterprise, such as applying for national science and technology-based small and medium-sized enterprises to innovate, enjoying innovation-related tax incentives, obtaining innovation-related loans and guarantees, participating in innovation-related training and consulting, etc.; The second is to use the innovation academic, industry, and public support provided by the society to provide academic, industry, and public support and help for the company's innovation, such as innovation cooperation and technology transfer with universities and scientific research institutions, joining innovation-related industry associations and chambers of commerce, accepting innovation-related reports and publicity, and obtaining public attention and support related to innovation. Finally, the expert team of the consulting company evaluated and summarized the effects and benefits of the company's use of innovation resources and platforms, provided objective evaluation and suggestions for the company's use of innovation resources and platforms, and also provided useful references and references for the company's subsequent use of innovation resources and platforms.
VI. Conclusions
Specialized and special new enterprises refer to small and medium-sized enterprises with professional technology or innovation ability in a certain field, and they are an important force to promote economic development and social progress. The innovation methods of specialized and special new enterprises include how to apply to become specialized and special new enterprises, how to formulate innovation strategies, how to establish innovation teams, how to manage innovation projects, how to protect innovation achievements, and how to use innovation resources and platforms. The consulting company is a company specializing in consulting services for small and medium-sized enterprises, with rich experience and achievements in the field of specialized and special new enterprises, providing professional consulting services for specialized and special new enterprises, helping specialized and special new enterprises to innovate in the whole process from application to cultivation, and improving the innovation ability and level of specialized and special new enterprises. The purpose of this article is to provide useful reference and guidance for the development of specialized and special new enterprises, and also to demonstrate the professional level and rich experience of consulting companies in the field of specialized and special new enterprises.