Who can regain the "sales crown"?The sedan car market is now in the limelight, and Sylphy finally succeeded in "reset" in November, beating BYD Qin by a slight advantage, and once again won the "sales crown" of the sedan car market.
However, the starting threshold of Qin PLUS DM-i has dropped to less than 90,000 yuan, and the competitiveness is greater, why was it cut down by Xuanyi?
Brother Yi visited a number of Dongfeng Nissan 4S stores and found that Sylphy had begun to quietly "make moves" at the end of the year, and the discount range was increased a lot, and the terminal discount of Sylphy super-hybrid electric drive and fuel models was increased to 30,000 yuan respectively, a record high.
Will Xuanyi regain the "sales crown" throne?Let's wait and see.
The terminal discount of the Sylphy family model has been increased to 40,000 yuan, of which the price of the comfort version is less than 70,000 yuan.
In addition, 22 super-hybrid models are also eligible for the same discount.
According to the sales, car buyers can further apply for greater discounts, with an average downward space of about 2,000 yuan.
If you choose to buy a car in installments at zero interest rate, you can also enjoy additional installment subsidies, and the installment subsidies for each store generally start at 2,000 yuan, which is higher than the installment handling fee.
The opening price of the Sylphy family model has been reduced to less than 100,000 yuan, which means that the Sylphy has strong market competitiveness.
Dongfeng Nissan relied on exchanging price for volume to regain the "sales crown" throne, but this practice may have an impact on the brand image and subsequent product pricing.
This is good for consumers, but it is challenging for Dongfeng Nissan.
Although it has regained its sales position, the discounts on various models of the Sylphy family show that the market competition is still challenging.
In particular, the 22 Sylphy super-hybrid electric drive and Sylphy Classic have a significant impact on sales.
Sylphy has always been favored by Didi users, and these two models have unique advantages in terms of revenue generation tools.
However, how long will the market demand for the 22 Sylphy super-hybrid electric drives last?The sales performance of a model is closely related to the brand and market environment in which it operates.
In China's automotive market, the Sylphy has always been one of the best-selling models, but it is currently facing some new challenges.
First of all, the Sylphy super hybrid model has become the first choice of Didi users because of its better fuel economy.
However, it should be noted that the current Sylphy was remodeled in March this year, and the 22 Sylphy super hybrid drive models have been cleared of inventory for more than half a year.
Once the inventory is cleared, the Sylphy family will face an even more difficult situation.
Secondly, Sylphy's old rival SAIC Volkswagen Lavida is also implementing official reduction actions, and the discount is quite large.
It is understood that in the Beijing area, Lavida's terminal discount can reach 4From 30,000 yuan.
Such competitive pressure is undoubtedly an unbearable challenge for Sylphy.
Thirdly, Dongfeng Nissan's overall sales performance was poor, and the Sylphy became its only hot-selling model.
Even if Sylphy's sales go up, Dongfeng Nissan can't guarantee a start.
Moreover, Dongfeng Nissan has not yet found any way to "save itself", and it is even more difficult for new products to break the "non-mainstream" label.
In the end, Dongfeng Nissan changed the coach of the Chinese side, and Zhou Feng replaced Gao Guolin, leading Dongfeng Nissan to return to the million system is still unknown.
Although it is extremely difficult, it is hoped that he can become a "fire captain" and bring new hope to the recovery of Dongfeng Nissan.
In general, if Sylphy wants to win in the fierce competition, it needs greater support and preferential policies from Dongfeng Nissan.
Otherwise, it will face a more difficult market environment and may even lose its original sales advantage.