In order to promote the high-quality development of public cultural services, better meet the needs of the people for a better life, and enhance the city's cultural soft power, Qindu District has popularized art for all people through "Enjoy Qindu Art", so that art can be fully integrated into the lives of the masses, making the lives of the masses more aesthetic, artistic, and rich in humanistic spirit and aesthetic connotation. The cultural and artistic literacy of the masses has been significantly improved, and a humanistic environment that is compatible with the high-quality economic and social development of Qindu District and the spiritual and cultural needs of the masses has been formed.
Top-level design and systematic planning
The Culture and Tourism Bureau of Qindu District issued the "Notice on Carrying out the Work of Popularizing Art for the Whole People under the Theme of "Enjoying the Art of Qindu" and other documents to establish and improve the working mechanism for the popularization of art for all with urban-rural interaction, departmental linkage and social participation, and promote the development of the popularization of art for all. Strengthen the construction of facilities for the popularization of art for the whole people, and constantly improve the function of public cultural services. Provide standardized, equalized and convenient basic public cultural services for the grassroots people. Establish a new mechanism for mass cultural and artistic services led by the first generation, with extensive participation of social forces, resource sharing, service linkage, and integration of urban and rural areas.
Grasp the point and lead the way, and lead by example
We will carry out the creation of "Scholarly Qindu" and "Scholarly Community", and make every effort to promote comprehensive reading for all. At present, the Qindu District People's Office, Xilan Office and other communities have all built "scholarly communities", and Mazhuang has run a rural theater in Shicun to carry out various forms of theatrical performances on a regular basis every week. The 704 community public cultural activities have set up 30 majors, including Xiaoqin Zheng class, Chinese painting class, and gourd silk class, with 45 classes, and cultivated a large number of literary and artistic backbones for the community. At present, the community has set up 10 literary and artistic clubs, carrying out more than 40 cultural activities every year, and the Qindu District Bureau of Culture and Tourism regards the 704 community as the first "public cultural service talent training base" in the district, aiming to promote the community's public cultural service experience and explore a new mechanism for the cultivation of grassroots public cultural service talents.
School-government cooperation and common development
Work closely with art colleges and universities to seek a new way for the high-quality development of public cultural services. Hire relevant art professors to serve as the "head of the art club (village)" of the community, and guide the community (village) to build a literary and artistic team, carry out literary and artistic activities, and create literary and artistic works in the form of "pair assistance", so as to contribute wisdom and suggestions for the high-quality development of public culture in Qindu District. Up to now, 5 professors from Shaanxi Institute of Fashion Engineering and Xianyang Normal University have been hired as the "art president" of the cultural demonstration community, providing strong talent support for the creation of the cultural demonstration community.
Integrate resources and promote as a whole
At present, there are more than 200 art training institutions in Qindu, and how to strengthen standardized management and effectively guide them to participate in public cultural services is an important force to improve the level of public cultural services. To this end, the Qindu District Bureau of Culture and Tourism has issued the "Work Plan for Star Evaluation of Cultural, Art and Sports Extracurricular Training Institutions in Qindu District (Trial)", which combines the standardization of industry management with the stimulation of the enthusiasm of art training institutions for public service, and explores the public cultural service model of "volunteer + market". Through this initiative, the enthusiasm of training institutions to invest in public cultural services has been greatly stimulated.
Promote intangible cultural heritage and cultural inheritance
In terms of the development of intangible cultural heritage activities, the Culture and Tourism Bureau of Qindu District held the 2023 "Cultural and Natural Heritage Day" intangible cultural heritage publicity and display and campus activities during the "Cultural and Natural Heritage Day", and awarded the municipal plaque for the eighth batch of intangible cultural heritage projects in Xianyang City, "Southeast Fang Niula Drum", which facilitated the signing of the "Southeast Fang Niula Drum" project inheritance unit and Weibin School Campus Inheritance Practice Base, "Two Temples Crossing Red Fist" The project inheritance unit signed a contract with the campus inheritance practice base of Liangsidu Primary School, and awarded the plaque of "Campus Inheritance Base of Qindu District Intangible Cultural Heritage Project" to Weibin School and Liangsidu Primary School.
Build a platform for a comprehensive display
In order to enrich cultural activities, provide a display platform for cultural volunteers and enthusiasts, organize various forms of square cultural activities, and integrate the excellent traditional culture, local characteristic culture, and intangible cultural heritage skills of our district. On the evening of July 18, 2023, the opening ceremony of the first community culture and art festival of "Harmonious Neighborhood and Happy Qindu" was held in the square of Qindu Station of the high-speed railway. After the opening ceremony, 11 categories of mass talent competitions, including square dance, vocal music, instrumental music, recitation, Qin dialect, modeling, calligraphy, painting, photography, face flowers, gongs and drums, were widely held in various street offices, and the award-winning programs of various categories of the art festival were exhibited and commended.
More than 100 cultural activities have been carried out around the festival and cultural activities, such as the Dragon Boat Festival Garden Party of "Zongqing Dragon Boat Festival and the Tide of Qindu", the parade performance of "Looking for Qin Ji - National Tide Show", the activity of "Song of the Earth and the Art of Qindu - Summer Culture Exhibition and Performance Month", and the "Full Moon Mid-Autumn Festival, Poetic Qindu" Poetry Meeting, etc., and successfully co-organized the large-scale Qin culture immersion activity of "Gudu Covered Bridge" on the night of the Mid-Autumn Festival in Xianyang, and held the "Looking for Qin Ji - Just Summer Joy Move" The first cultural tourism festival integrated fashion culture with the history and culture of Daqin, and promoted the excellent tourism resources of Qindu, which was well received by the people of the whole region.
According to reports, since the first half of this year, Qindu District has carried out the "Enjoy Qindu Art" national art popularization open class in the cultural center and community through the integration of teachers, venue facilities and network resources of the whole society, and the national art popularization open class has reached more than 700 class hours, and about 240,000 people. By holding various activities such as culture into communities, enterprises, schools, and military camps, the wonderful culture is presented to residents, enriching the lives of the masses, and gradually forming a characteristic cultural brand.