Jingnan super commercial complex Wangfujing Outlet UP Town, as a new masterpiece of Wangfujing Outlet returning to Beijing, lasted half a year from receiving the business license to opening on June 1, 23, with an area of 200,000 square meters, creating a new record of the shortest preparation time and the largest area for the opening of Wangfujing Group's new store. Wangfujing Outlet UP Town gathers a large number of well-known brands, rich in business formats, and is full of popularity on the first day of opening, which is popular in the whole city.
At 10:18 a.m., the opening ceremony of Wangfujing Outlet UP Town was held in the square in front of the door. In the solemn torch relay ceremony, the melody of "You are a fire, I am a fire" sounded, and the leaders of Wangfujing Group injected the "spirit of a fire" into the Wangfujing Ole UP Town project team, and the project team solemnly swore an oath and reverberated over the square.
The leaders of Jiugong Town, Daxing District, Beijing, BTG, and the project owners and developers also expressed their expectations and prospects for the future of the project during the ceremonyAnd jointly unveiled the opening of Wangfujing Ole UP Town. Everyone released the balloons in their hands, sent their best wishes in the cold to the sky, and wished "good luck".
In order to give local guests a new experience, Wangfujing Outlet UP Town and the China Street Dance Association officially held the "2023 LIVE UP" Street Dance Star CompetitionIt's Street Dance" popular contestants are stationed, and the dancers with different styles show their magic powers, reproducing the charm of street competitions;There are even fans who came to the scene to cheer for their idols, and the tense and exciting rhythm of the game feasted the audience's eyes.
At the same time, the event invited "Happy Twist" in the eveningSunflower Seed Children's Theatre Troupe brings children's improvisational drama - the adaptation of the Broadway classic ** play "Three Little Pigs" and the original suspense and comedy drama "Monster Circus" of Happy Twist. At the scene of the drama performance, there are many little sun families with their babies to stop and stay, and the children perform seriously in the repertoire, and at the climax of the plot, the children are deeply attracted.
The children's band was stationed in the venue to render the atmosphere, and the Moroccan sun snare drum theme parade made the guests present have a lot of funDuring the New Year's Day, Wangfujing Outlet UP Town will also organize a beautiful high-altitude performance "Flowers and Elves" brought by the "Sun Magic Circus" and "Seke Art" for customers.
The consumer group in Jingnan is characterized by its large scaleRejuvenationEnergeticThe demand is diverseButareaThe richness of the elements of the consumption place is insufficientThe experience model is relatively simpleIt is difficult to meet the large number of young consumersgroupsof diverse needsWangfujing OutletuptownthenMake up for itDaxing, Yizhuang area outlet complex commercial formatBlankThe project innovatively launched the concept of "Yuanqi Outlet" to:LOHAS, diversity, trend, renewalFour positioning keywords to create a happy field with youthful power. With the opening of 200+ brands, outlets retail plus life experience to create a full range of hybrid outlets products. On the occasion of the opening, Wangfujing Outlet UP Town vigorously distributed benefits, with a 1% discount on retail tag prices and 5 for catering (except for alcohol).From 3 folds, 49 groups of 100 vouchers, 1,000 rebates at designated stores, full gifts, mobile phones and other preferential activities. Give local guests the most sincere affordable and super fun experience.
The opening brand of Wangfujing Outlet UP Town covers the whole business format of outdoor sports, clothing and accessories, catering and food, service experience, etc., and there are many big names. There are not only boutique collection stores such as Wangfujing Global Shopping and luxury leader LT Boutique, but also many trendy clothing brands loved by consumers. Outdoor sportsBrandsIncluding:adidasfilaskechersLi Ning,the north faceBosidengunder armournewbalanceetcBrandsas well as boutiquesCasual brandtommy hilfigerbrooksbrothersgantcalvin kleinetcJewelry brands include Chow Tai Fook, Chao Hongji, China Jewelry, China **, etc.;Catering and food brands include Chuanjiao Seafood Buffet, Jiangbian Chengwai, Yuxin Sichuan Cuisine, Beiping Ice Factory, Grid Coffee, Hey Tea, Starbucks, Luckin Coffee, Nai Xue's Tea, etcService experience brands include Nerbao, Power Planet, Century Star Ice Rink, etc., which are experience places to meet the needs of parent-child growth and entertainment.
What kind of magic makes Wangfujing Ole UP Town attract countless fans as soon as it opens?Behind it is the unique advantages of the project and the spirit of "taking root downwards and growing upwards". The superior location makes Wangfujing Outlet UP Town a natural popular gathering place, located in the middle of Daxing New Town, Yizhuang New Town and Fengtai District. It is adjacent to the south of the South Fourth Ring Road and the south of Liuxiang Bridge, located at the intersection of Dexian Road and Ludian Bridge, and 3 kilometers away from the transportation hub Songjiazhuang Station, Metro Line 8 and Yi StationBus No. 997, No. 62 and No. 576 can be reached, with a complete road network.
Free shuttle bus stops.
Rooting downwards and growing upwards". It is embodied inA completely new one was introducedipuu", which has been upgraded in terms of image and visual memory;Rightb2b3ParkingThe division of the area was redone, and the intelligent car search system was introduced, and parking was introducedSeekingThe car is more convenientFinally, the hardware upgrades such as entrances, walls, and outdoor plazas make the route clearerIn order to provide consumers with a better experience and service, the project has repeatedly scrutinized every detail and kept improving.