Produced by Radar Finance and EconomicsXiao Sa edDeep sea
It has been more than 7 months since Meng Yutong resigned, and Dong Mingzhu is still "angry" about this.
Recently, Dong Mingzhu angrily reprimanded Meng Yutong for appearing on Weibo's hot search. According to the ** posted by a netizen, Dong Mingzhu said that Meng Yutong only wanted to use the Gree platform to be an Internet celebrity himself, which had a bad impact on the company.
In the live broadcast on the evening of the 18th, Dong Mingzhu denied questioning his "eyesight problems", and responded, "It is normal for me to see through a person's behavior." (Choose Meng Yutong) is not called using the wrong person, it is her own choice, and the path of life is her own choice. ”
In response to this matter, Li Guoqing said that Dong Mingzhu had dropped the price in the treatment of Meng Yutong, and also advised Dong Mingzhu to save face and leave room for young people. There are also ** pointed out that breaking up should be decent, not just about falling in love, they are all adults and do not owe anything, why not leave some dignity of farewell.
Some market participants believe that behind Dong Mingzhu's "inability to let go", whether it is giving up affection or decency, it essentially reflects some conflicts between some entrepreneurs and the younger generation in terms of values.
Times are changing, and contemporary young people are becoming more rational and realistic, which is far from the traditional elite's previous hard-working and down-to-earth characteristics of leading enterprises to success, resulting in a mismatch between value needs and parting ways.
It is worth noting that in contrast to Dong Mingzhu's strong response, the stock price of Gree Electric has fallen into weakness. As of December 20**, Gree Electric fell 709%, almost erasing the year's gains. its 1734The total market value of 4.7 billion is less than half of that of Midea.
"After the breakup" commented on Meng Yutong several times
In the concept of contemporary young people, a decent breakup is something that an ex should do. According to this standard, for Meng Yutong, Dong Mingzhu does not seem to be a qualified "predecessor".
The cause of the recent incident began with a speech by Dong Mingzhu, chairman and president of Gree Electric Appliances, at the induction ceremony of college students on December 13.
Judging from the ** that has been circulated, Dong Mingzhu said that Meng Yutong was chosen to stay from 9 people in a show, and she was very diligent at that time, and she was selected to be a secretary, but she was unsatisfactory at work.
When a secretary can't even write a single article, I don't know what a secretary is. And becoming an Internet celebrity with the help of our platform has already played a bad role in the company. We can no longer tolerate such a person in Gree Electric, so we fired her. Dong Mingzhu said.
She also said to the new employees at the scene, "You just earn a little more money today, then I think this shape is like a corpse, there is no difference, what if you have money." I think money is a must, but it's not the pursuit of our dreams, it's the result of our struggle. ”
Dong Mingzhu's words directly put the "** person" he had handpicked on the opposite side, which made many netizens who were also workers with Meng Yutong not calm, and complained one after another, "The era of painting cakes is over", "Why am I coming to work if money is not important", "Why can't I get together and disperse?".”
There are also questioning voices who think that Dong Mingzhu has a problem with his own vision and uses the wrong person. In this regard, in the live broadcast on the evening of December 18, she responded, "It's not called using the wrong person, it's her own choice, and the path of life is her own choice." The values of life are set by herself, and what kind of person you choose to be is up to you. It's hard to say what it will look like five years from now. ”
However, Dong Mingzhu's treatment of Meng Yutong has different voices. Li Guoqingfa said that Meng Yutong, as a fresh graduate, wants to partner with Dong Mingzhu to become an Internet celebrity, and it is normal to have a second career to generate income.
Li Guoqing believes that Meng Yutong, as the so-called ** person selected by Dong Mingzhu that year, is now being "criticized and criticized". "It's okay to dissuade you from the system, and now you can directly say that you will be expelled, and I advise Dong Mingzhu to save face for young people and leave room for them. ”
Judging from the public information, this is the third time that Dong Mingzhu has publicly talked about Meng Yutong this year. In May this year, Meng Yutong's "resignation" from Gree sparked heated discussions, and Gree Electric said that "the flow of personnel is normal", and Meng Yutong also said on his personal social platform that he had successfully graduated from Gree.
In early November, Dong Mingzhu responded to Meng Yutong's resignation for the first time in an interview, saying, "Your real quality has nothing to do with Internet celebrities." "You can't be on the Gree platform and then go out and advertise, it's definitely not compliant. ”
Why "can't you put it down"?
On the surface, Dong Mingzhu staged a drama of "deep love and responsibility" against Meng Yutong, and it seems that there is a personal grudge in it.
According to the data, Meng Yutong was born in 1998, graduated from Zhejiang University in 2017 with a bachelor's degree in Spanish, and has Xi worked in large companies such as Alibaba and NetEase, and has participated in the second season of "Magical Chinese Characters", "One Stop to the End" and other programs.
In 2021, Meng Yutong met Dong Mingzhu when he participated in the reality show "We Are New to the Workplace". In the first interview of the show, Dong Mingzhu's comment to Meng Yutong was that he could endure hardships better than others, was very active and had a strong ability to learn to Xi.
After the program, Meng Yutong joined Gree Electric Appliances, and soon changed from a Xi to Dong Mingzhu's secretary, and the two participated in the Boao Forum and the China Manufacturing Leaders Summit together. In December 2021, Dong Mingzhu said that he would train Meng Yutong to be the "second Dong Mingzhu", and the two once again enjoyed a long time
At that time, Li Guoqing, who had "foresight", pointed out, "At first glance, it is hype, the purpose is to bring goods for live broadcast and incubate Internet celebrities by yourself." ”
Dong Mingzhu also admitted that he did not simply cultivate Meng Yutong as an Internet celebrity. If a person wants to become a manager, he has to experience every aspect.
As Meng Yutong became popular on the Internet, she quietly brought goods for Gree Live on Douyin. But unfortunately, Meng Yutong's live broadcast debut, with sales of about 620,000 yuan. According to ** statistics, the total sales of Meng Yutong's Douyin account "Pearl Yutong Selection" in half a year did not exceed 4 million yuan.
Less than a year later, the account name of "Pearl Yutong Selection" was changed to "Gree Pearl Selection", and the account avatar was changed from Dong Meng's photo to Dong Mingzhu**. Gree announced to the public that Meng Yutong began to focus on the background and rotated other positions in the company.
Until May this year, Meng Yutong resigned from Gree Electric Appliances and is still active on the Internet. From an ordinary college student to an Internet celebrity who was appreciated by Dong Mingzhu and became an Internet celebrity with millions of fans, Meng Yutong is undoubtedly lucky.
But from Dong Mingzhu's point of view, Meng Yutong was once valued by her, but after the completion of the "gilding" on the platform of Gree, he was bent on becoming an Internet celebrity, which was indeed a little uneasy.
In an interview in March this year, Dong Mingzhu suggested legislation to charge training fees for employees' job-hopping. "Because I spent so much money, manpower, material resources and time to train you, you slapped your ass and left. In this regard, Weibo CEO Wang Gaofei said in Weibo that laws and regulations now allow enterprises to sign training service agreements with employees. This means that the employee training fee mentioned by Dong Mingzhu has already been legally resolved. Wang Gaofei commented, "I am not compliant in management, and if I suffer a loss, I will either scold the employees or rely on the law."
In a recent internal speech, Dong Mingzhu also said that Gree recruits thousands of college students a year, but none of them have the opportunity of Meng Yutong.
This may have something to do with Dong Mingzhu's personal experience. Looking back on the past, Dong Mingzhu went from an ordinary business manager to the throne of Chairman Gree step by step by relying on hardships and hard work.
Some observers believe that such an experience of struggle makes Dong Mingzhu deeply believe in a truth: as long as a person has the feelings of loving work, regardless of fame and fortune, and striving for life, he will embark on a road of "success".
In August this year, Dong Mingzhu said that he would "never recruit young people who only want wages". In the live broadcast on the 18th, she mentioned again, "What are young people like now?".Freedom to wander?Don't follow the rules?What do you want to do, and focus on myself?Then there will be no harmony in this society, and individuals are self-centered, which is a plate of scattered sand. Many of the young people I met still have a feeling. You may not necessarily end up with ideal results for personal struggle, but you have great love in your heart, care for others, and believe that the future world must belong to this kind of person. ”
The above-mentioned person said that this also explains why Wang Ziru, who "doesn't look at salary" and has a humble attitude, is more popular with Dong Mingzhu, while Meng Yutong, who "earns a little more money", is like a "walking dead".
However, Dong Mingzhu may not realize that the trend of the times is rolling forward, the mainstream values of society are also changing rapidly, and the old "success science" is invalidating among young people.
In the current social environment, a young person who has just entered the society feels more brutal competition, class differences, and solidified and obvious economic life pressures. As a result, a decent job and a guaranteed income have become the most realistic option in the eyes of most of them.
In the final analysis, the different growth environments between the two generations have created differences in values. There is a ** bluntly said that Dong Mingzhu angrily criticized Meng Yutong for having nothing to do with the pattern, but focusing on exposing the conflict between the values of the two generations, as well as the conflict between the business models of the manufacturing industry and the service industry.
Gree Electric shares plummeted
Compared with Dong Mingzhu's strong speech, Gree Electric's share price fell into a weakness.
On December 20, after the opening of A-shares, the share price of Gree Electric suddenly plunged, and the stock price continued to fall in the afternoon, falling by more than 7%, and the total market value fell to 173.4 billion yuan, less than half of the total market value of Midea Group of 358.5 billion yuan.
On the news side, Gree Electric signed the "Share Transfer Agreement" with 12 counterparties on December 19, intending to transfer its total holdings of 2454% of Gree Titanium shares, the transaction price is about 101.5 billion yuan.
According to the announcement, Gree Titanium is a comprehensive new energy industry group integrating the research and development, production, sales and cascade utilization of power batteries for lithium titanate battery core materials, batteries, intelligent energy storage systems, new energy vehicles, and power battery echelon utilization.
However, the share price of Gree Electric fell sharply after the announcement of this transaction, or because investors believe that this is not a "good deal".
Financial data show that as of June 30, 2023, Greti's total assets are 2431.1 billion yuan, total liabilities 24.2 billion4.5 billion yuan, with a total owner's equity of 06.6 billion yuan;From January to June 2023, the target company achieved an operating income of 144 billion yuan, operating profit -14.2 billion yuan, net profit -1$7.1 billion.
According to the above transaction consideration, the valuation of Gree Titanium is about 41400 million yuan. A company with net assets of less than 100 million yuan and is still in the red, but Gree has given a higher premium rate.
Some investors even believe that Gree is paying for Dong Mingzhu's personal mistakes. As early as 2016, Dong Mingzhu intended to lead Gree Electric Appliances to wholly acquire Gree Titanium for 13 billion yuan, but this plan was rejected by the shareholders' meeting at that time.
But then Dong Mingzhu personally and Wanda Group, Jingdong and other enterprises invested a total of 3 billion yuan in Gree Titanium, and then obtained Gree Titanium 22388% equity.
In August 2021, Gree Electric invested 182.8 billion yuan to auction Gree Titanium 3047% of the equity and became the controlling shareholder of Greti.
At present, Dong Mingzhu holds about 200 million shares of Gree Titanium (accounting for 17 of its total share capital46%）。After the completion of this transaction, Gree Electric Appliances and Dong Mingzhu will hold a total of 7247% stake.
Moreover, Greti is also facing the problem of VAM compensation. Gree's 2022 annual report disclosed that Gree Titanium is still burdened with more than 2.2 billion yuan in compensation caused by the failure of the original actual controller's performance VAM, involving 8 shareholders including Sunshine Insurance.
For the future development of Dong Mingzhu and Gree Electric Appliances, Radar Finance will continue to pay attention.