Colleagues who hold events and exhibitions in enterprises often have problems such as sales feedback to operations, difficulty in inviting events, lack of new customers, and inability to follow up event leads in real time. Today, we will solve this problem for you from three perspectives: transformation, new acquisition, and promotion. part.
ConversionsThe ultimate goal of an event invitation is conversion, so result-oriented is a key metric to evaluate the effectiveness of a campaign. Traditional outdoor advertising and local promotion methods are gradually declining, while offline events provide enterprises with the opportunity to communicate their brand and arrange for sales and technical staff to communicate with attendees to expand new business. In recent years, online events have become increasingly popular as a low-cost and cost-effective way. The combination of online and offline activities has become the mainstream form of linkage activities. In the early stages of an event invitation, it's too early to evaluate the number of valid leads and effective MQL acquisition. Therefore, in the invitation stage of B-end activities, it is recommended to take the number of valid applicants as the measure of the effect at this stage. However, many companies have encountered difficulties in this process, such as the inability to obtain identity information and the conversion of private domain traffic entering channels such as the official website. To address this issue, the operations team needs to take a series of measures: Highlight the focus of individual activities in the current period**;Pack annual events by activity type and theme to form a collection;Through the official website, small programs and other multi-channel construction of activity entrance, emphasis on the core content, the establishment of a complete enterprise activity resource library. The marketing campaign of Guolian Cloud Sales Pass integrates functions such as live broadcast, meeting, website building, SMS, Douyin, content, forms, etc., which can help enterprises solve the problem of traffic conversion, and the operation is simple and visual, and the layout is efficient and exquisite. Multi-touch points work together to improve content richness and retention, attract users to sign up, and increase conversion rates. 
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Pull in new onesB-end enterprises rely heavily on internal invitations, and there are many opportunities and potential clues in the sales hands that have not yet completed orders, and there are many customers who are expected to renew and purchase more, which are more dependent on the targeted invitation of channel personnel. However, many companies have their own set of default standard plays, which are generally to sell Moments invitation posters and a wave of WeChat community fission, which can usually bring more than 5% customer growthCombined with the content matrix and the official website applet and other channels to increase publicity**.
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ActivationIn B-end enterprises, incremental depletion and stock maintenance have almost become common phenomena in the industry. To make the most of retained leads, businesses need to understand their reach and customer personas. In the process of event invitation, Guolian Cloud Sales Connect establishes a unique identity for customers, gradually refines customer portraits, and carries out refined classification and reach according to customer types. Through the reasonable cooperation of internal members and external matrix, we can help enterprises complete the revitalization of stocks, so as to establish a digital activity system and rejuvenate themselves.
Finally, we sincerely invite all interested partners to contact us, Guolian Cloud Sales Professional Enterprise Digital Marketing Platform.