Brother Yang's recent celebrity concert was a huge success, attracting many celebrities to participate. This concert cost 30 million yuan not only attracted a large number of audiences in physical performance, but also exceeded 100,000 people in the online live broadcast.
What's even more surprising is that this concert helped Xiao Yang add 4 million fans, further enhanced his popularity in the e-commerce circle, and also calmed down some recent controversies.
In addition to the huge amount of money spent, the success of the event would not have been possible without the support of two well-known personalities. Especially in the live streaming industry, they have cooperated with many celebrities.
However, not every celebrity who receives an invitation will choose to participate. Despite this, many viewers still feel a little worthless when they see many celebrities participating in ** meetings hosted by Internet celebrities.
Recently, Brother Xiao Yang is suspected of disclosing the appearance fees of celebrities, among which Wang Sulong has the highest **, reaching an astonishing 2.6 million yuan. However, considering that Wang Sulong is still one of the most popular young artists at the moment, and often appears in various concerts, galas and variety shows, this ** is also reasonable.
Pu Shu's performance as the finale guest was a little disappointing, and he was even ridiculed for being in a hurry to leave in a bad state. However, the price he paid for this performance was not small, and he received a total of 2 million appearance fees.
Despite this, he insisted on singing five songs, but due to the cold weather, he felt some difficulty in the performance, and even a little out of breath. Although the cost of each song is as high as 400,000, this is not high in domestic entertainment.
In the past many celebrity events and crew shooting, celebrity remuneration has always occupied an important position, and some places have even had to cut expenses to meet the needs of celebrity appearance fees.
According to statistics, many celebrities were invited to this event, with a total cost of 11.3 million, and if you add the host Zeng Baoyi's 560,000, the total cost is also about 12 million, accounting for only about one-third of the total cost of 30 million.
Zhan Wenting, as the former lead singer of the Fei'er Orchestra, only needs 500,000 yuan for her appearance fee, and she sang two songs in a row that night, which is basically a song of 250,000 yuan.
Compared with the glorious period of domestic entertainment, 18-tier female artists can get a reward of 200,000 yuan for a small event, and the current ** is really not expensive. Does this mean that the pay limit order is really working?
Inviting so many guests, each of them singing four or five songs, according to the current domestic entertainment standards, the cost is far more than 12 million. At that time, Jack Ma's concert was said to have cost nearly 100 million, and the price level at that time could not be compared with now.
This also seems to indicate that the price of goods in the entertainment industry is no longer the same as before, but showing a downward trend, compared with the era of high remuneration in the past, it is gone.
With the rise of the live broadcast industry, Xiao Yang's annual income has surpassed many second- and third-tier stars, and is not inferior even compared with first-tier stars. His single-day income is also about 5 million, far exceeding the "208" yuan that many people complain about.
What's more worth mentioning is that the average daily income of the actress's highest-paid work was only 2.08 million yuan, which shows that the head anchor's ability to bring goods has exceeded the speed of star filming.
This may explain why many celebrities have poured into the live streaming industry, especially those second- and third-tier stars, who use their popularity to earn more income through live streaming when their acting routes are restricted, far faster than filming.
During the period when celebrities first entered the live streaming industry, many merchants were willing to pay.
Li Xiang, a pioneer in the field of live broadcasting, once broke the shocking news that the pit fee is as high as 160,000 per minute on a per-minute basis. She also proudly shared the "battle report", selling millions of orders in one day, with sales exceeding 100 million.
According to the star's high commission model, her income has also reached the level of tens of millions, and her income in one day even exceeds the filming income of second-tier artists for several months.
Even some little-known actors can make a name for themselves in the live broadcast industry30,000 ** sold pit positions, a live broadcast covers multiple categories, whether sold or not, you can make a net profit of hundreds of thousands.
Of course, now many merchants also recognize that the ability of celebrities to bring goods is not outstanding, and although some celebrities seem to have high sales volume, the return rate is also very high. However, after the craze passed, many celebrities began to retreat from live streaming.
In the current domestic entertainment market, second- and third-tier artists are facing more severe challenges. With the decline in income, many resources have begun to gather to the top artists, making the income of those once brilliant artists may not be as good as some head anchors.
Therefore, more and more artists have begun to turn to the production of online short dramas, which may be the development trend of many stars in the future.