Dong Yuhui's independent IP account"Walk with Hui"Launched on Douyin, the number of fans quickly exceeded 1.3 million, and the number of fans increased by more than 1 million in a single day. At the same time, Oriental Selection announced that it would accelerate the pace of divestment of the education business to the parent company New Oriental, with a total consideration of 1.5 billion yuan. "Walk with Hui"The authentication subject of the account is Youhui Walk (Beijing) Technology***, with Dong Yuhui as the legal representative, executive director and manager, and Yu Minhong as the supervisor. The income generated in Dong Yuhui's independent studio will be included in Dongfang Selection, which not only ensures the interests of the company, but also ensures the maximum play and freedom of personal ability. Dong Yuhui's independent IP account"Walk with Hui"After the launch of Douyin, it quickly attracted a large number of fans. At 8 p.m. on December 27, the account released its first ** work, and at the same time appeared on the Douyin hot list, showing a strong appeal. Although there has been no official publicity, under Dong Yuhui's personal charm, the number of followers of the account has shown a blowout growth, which is amazing. Does this mean that the power of celebrity IP has surpassed corporate brands and become a major weapon in market competition?
At the same time, Oriental Selection announced that it intends to divest its education sector with 1.5 billion yuan to the parent company New Oriental's ** education business, and will transform into an operator focusing on self-operated products and live broadcast business. Does this mean that companies are facing a huge strategic shift to adapt to today's rapidly changing market landscape?"Walk with Hui"The authentication subject of the account is Youhui Peer (Beijing) Technology *** Company, with Dong Yuhui as the legal representative, executive director and manager, Yu Minhong as the supervisor, and Beijing New Oriental Xuncheng Network Technology *** wholly owned by the company. Dong Yuhui and Yu Minhong revealed earlier that they will set up a special studio for Dong Yuhui in order to maximize his personal strengths. Will this model of in-depth cooperation between star IP and enterprises become a new trend in the development of enterprises in the future?The income generated in Dong Yuhui's independent studio will be included in Dongfang Selection, which can not only ensure the interests of the enterprise, but also give full play to personal ability and maintain freedom. Will such a model become a model for win-win cooperation between enterprises and individuals?
The acceleration of the divestment of the education business, the strategic transformation of the enterprise and the rise of Dong Yuhui's personal IP have undoubtedly brought new thinking to the market and the industry. After New Oriental's education business, what kind of attitude will Oriental Selection show in the market, whether Dong Yuhui's personal IP can continue to maintain its popularity, and whether the cooperation model between enterprises and individuals will become the future development trend, these are all questions that need us to go deeper. Oriental Selection, a subsidiary of New Oriental, announced the divestment of its education business and its transformation into a self-operated product and live broadcast business operator. According to the announcement, this move is part of the business restructuring of New Oriental Group, which aims to clearly define business lines and align business units with the operating environment. The ** business is expected to bring in about 16$5.3 billion in proceeds, which will be used for marketing and sales, talent onboarding and retention, research and development, general development and operation of self-operated products, live streaming business and general working capital. Dongfang Selection's transformation measures have attracted market attention, and its stock price was **6 on December 2793%, the market is full of expectations and worries about its future development. Dongfang Selection's move to divest its education business has sparked market attention and discussion.
For this initiative, some industry insiders pointed out that Dongfang Selection has shifted from the field of education to the field of live broadcast e-commerce, and this transformation has a certain extent"Uniqueness"。However, the new field has a new value law and industry rules, and Oriental Selection needs to face new market challenges, whether to adapt to the rules or use its own strength to revise the rules, which has become the game state that New Oriental (Oriental Selection) is currently facing. Therefore, the future development path of Dongfang Selection still needs the test of time. Dongfang Selection's divestment of the education business means that it will no longer operate in the field of education, but focus on self-operated products and live broadcast business operations. This move also means that Oriental Selection and New Oriental Group will be distinct and distinct from each other, and there will no longer be any connected transactions between the two in relation to the education business. For this action, industry insiders believe that Dongfang Selection's divestment of the education business is undoubtedly to prepare and accumulate for the full development of the e-commerce business, and it is also a measure to make its own business more centralized and vertical. This move will lay the foundation for Dongfang Selection's future development in the field of live broadcast e-commerce, and its success remains to be tested by the market and time.
The stock price of Oriental Selection appeared after the announcement of the divestment of the education business, and the market is full of expectations and worries about its future development. It remains to be seen and verified whether this move will enable Dongfang Selection to succeed in the field of live broadcast e-commerce, attract more users and investors, and become a leader in the industry. In any case, the transformation path of Dongfang Selection is bound to be full of challenges, and the final result will depend on its development strategy and execution ability in new fields. At present, the game state faced by Oriental Selection is also quietly unfolding towards the future development direction. What is your view on the future development of Oriental Selection?Feel free to leave a comment to share your views.