We often talk about the traditional tea ceremony originated in China, and if you want to taste the best tea, you not only need to have tea leaves, but also have extremely high requirements for strict water quality. This process takes a lot of energy and time, but in this fast-paced social environment, people have long been accustomed to the so-called fast-food lifestyle, and many young generations have hardly enough patience to carefully taste the advantages and disadvantages of tea.
Still, we can't ignore the need for tea. In the face of such a situation, the corresponding market is also changing. A large number of tea drinks have sprung up, including tea, black tea, green tea, lemon tea, jasmine tea and oolong tea. If you look closely at these brand names, you will notice that they include well-known brands such as Nongfu Spring, Suntory and Uni-President.
If you don't want to blindly pursue "fast-food tea", then the various cafes in the city, such as "Nayuki's Tea" and "Tea Beauty", are also worth your attention. Perhaps their names reveal a strong Japanese flavor, but in fact, these are Chinese domestic brands. In addition, a brand such as Genki Forest, you may think that it is an imported brand from Japan, however, it is actually a domestic brand.
When it comes to this topic, you may mistakenly think that Suntory is a local Chinese brand like Nongfu Spring or Wahaha, but this is not the case. Suntory Co., Ltd. is a 100-year-old company that originated in Japan as a large-scale manufacturer and distributor of alcoholic beverages and soft drinks, and was founded in 1899 by Shinjiro Torii, the father of President Nonfu Izumi. The company has been in the soft drinks segment for more than 30 years.
In the Chinese market, Suntory has made a name for itself, especially for its oolong and black oolong tea drinks. Even in 2021, its performance in China was as high as 112 billion yuan, far exceeding that of Uni-President and Nongfu Spring. What makes Suntory unique in the tea market?The reason is quite simple, it is good at seizing opportunities, whether it is foreign wine, beer, or now oolong tea, it is all about launching the right product at the right time, and continuously developing and innovating according to the taste preferences of Chinese consumers.
In recent years, Chinese consumers have become more and more environmentally conscious and health-conscious, and Suntory Oolong Tea has adjusted its promotional strategy in a timely manner and put forward the slogan "cool and sugar-free", which has successfully captured the hearts of consumers. In addition, from the perspective of brand image, Suntory's refreshing name gives people the subtle impression of Chinese style, so consumers have no psychological pressure when purchasing its products, and they are not affected by the brand's nationality.
With the expansion of the Internet's coverage and influence, consumers' access to information is no longer limited to TV programs or newspaper news, but more content** is more diverse. And the influence of characters such as bloggers and influencers is also beginning to show up. Through their information transmission, we realized that there are two types of soy sauce and vinegar, brewing and blending, and fruit juice is also divided into two categories: added and unadded. It also makes us understand that what was originally thought to be a domestic brand product turned out to be from abroad;And what seems to be a foreign brand's product is actually China's source.
Now let's talk about the phenomenon of bad money driving out good money, and the wrong values in it are worth reflecting on. Consumers have always been more picky about taste, and the taste of self-squeezed juice may not meet their requirements, and the drinks blended by "technology and hard work" are particularly attractive. However, consumers may not realize that these toxic and harmful products are seriously endangering their health. On the contrary, healthy foods that are truly good for the body and mind are gradually marginalized for a variety of reasons. Therefore, it is necessary for us to re-examine our consumption attitudes, understand the harm of non-performing products, and support the development of conscientious manufacturers and products.