Author |Stir-fried hawthorn in sugar
I don't think it's a marriage battle, it's a challenge to the limits of human beings. ”
Wife, if one day you want to give up, just let me know, and I will agree. ”
Lying on the two single beds, Gao Feng and Liu Zhaoting's hands were tightly held together, and their legs were also intertwined in the air, forming a "heart-shaped", but their thoughts were all on the quagmire battle during the day: although they got the promotion place, it was also a difficult counterattack, Liu Zhaoting even lost her shoes, ** broken, and her hands and legs were scarred.
"The Great Battle of the Quagmire", from the preparation of the husband and wife competition challenge reality show "The Battle of Love" jointly produced by Tencent** and Sichuan Satellite TV. It broke the market's filter of slow variety shows and aesthetic tones, and opened a new observation of intimacy with a strong competition mode. 10 groups of prospective couples need to pass through the layers of hurdles to succeed in order to realize their wedding wishes: for example, some people want to have two weddings, some people want to repay their parents' love, and some people want to pay off their debts and go to the next journey.
Love drama, competition, marriage preparation group, multiple elements also determine that the pursuit of the show can not be pure competitive stimulation, but how to choose the most suitable emotional expression and test for the new emotional subject: if the romantic cottage is suitable for the hearts of young men and women,For couples preparing for marriage, "quagmire" means reality, marriage is not only the beauty of love, but also the ensuing practical problems and tests.
And when 10 groups of completely different prospective newcomers participate in the game, it also gives the gender relationship and marriage and love issues a more detailed realistic touch: divorce with children, sister and brother love are already common marriage phenomena, what kind of test will they face;How will the non-traditional family CP outside the female protagonist and the male protagonist meet the challenge?The "little cutie" CP who held the script of the idol drama made the recording scene ...... emotional because of his strong possessivenessThere is no template for intimacy, but it is real, passionate, and universal.
Through "The Battle of Love", perhaps we can really look forward to it: after the drama market frequently breaks through with "genre +" innovation, the "Lian Zong + Competition" model can really bring new possibilities to the market. At least for now, "The Battle of Love" has refreshed many people's perception of love comprehensives.
Will you be the first to walk through the quagmire to reach the finish line, or will you choose to accompany your lover?
Most of the boys chose to arrive at the finish line first to get the bouquet and then wait for the other half, but the scene was full of conditions: just like Yao Hao, who was riveting his strength at the beginning, quickly ran out of strength, but his girlfriend Xu Yiqiao was waiting in the bouquet area. The drama of the choice also happens at this time.
When the observation group was worried that Yao Hao's backwardness would awaken Xu Yiqiao's "not good" life memory, the latter thought that "I should be with you when I come back", instead of just standing in front and cheering for you. "I won't blame you, but I hope you will catch up faster in the future", compared with the joy of success, when you are disappointed, you may be able to get a better glimpse of the nature of people and the emotional foundation of both parties.
Huang Li, who took the lead in the straight-through area, finally gave up looking for beads and returned for his lover (Jiang Pei). In his opinion, there is no meaning in the end that a person has reached, and all he worries about is one thing: "whether she can be healthy until the end." ”
This is also the biggest difference between the marriage and love version of the quagmire and other survival variety shows, not only a simple refreshing struggle and a single standard of victory or defeat, but another value:Whether it is respecting the game and living up to the expectations of both parties, or pursuing a sense of companionship for a lover, it is a kind of touching and love.
This is also the beauty of "The Battle of Love": it really integrates love and competition, rather than simply "two skins". The entire competitive format is also highly relevant to the prospective couples: the bouquet elements throughout the game, the rules of the game to go back and forth, and even the entrance ceremony of the guests in suits and wedding dresses.
Some people may question why the quagmire battle has to wear a wedding dress to enter the stadium, which only increases the burden?But in the eyes of entertainment unicorns, this is the most moving thing about the show:The wedding dress and the quagmire should be the image of love and marriage, the former is a beautiful filter and beautiful expectations for love, and the latter is a reality, the besieged city of marriage cannot be said to be full of quagmire, but at least we must have the courage to work together to overcome difficulties.
The quagmire symbolizes a high-pressure environment, which is the ultimate test of intimacy, and the most instinctive choice of people in a high-pressure environment is the most direct witness to whether couples preparing for marriage can work together through the quagmire of life in the future. As Qian Zhuang, a guest in the observation room, said, the factor of long-term happiness of couples lies in the way two people deal with conflicts. And the difficult walk in the quagmire and the elimination system at the finish line are the points that magnify the contradictions.
One thing that also touches the entertainment unicorn isThe show did not fall in the coolness brought by the high-pressure environment and competitive mode, but turned its head and "slowed down". Although the main line is still the elimination and resurrection of competitive variety shows, the core is a further level of intimacy**.
After watching the first episode of the show, I can only say that these "life and death propositions" understand the love reality of young people nowadays too well: not only "When you go out on a date, your boyfriend's outfit is not good-looking, how to tell him?".The trivial daily life of "how much do you love me" take care of how to respond to the "small emotions" of your girlfriend "how much do you love me", and also accurately step on the "high thunder points" in the relationship between couples, and the problems of various ex's "resurrection" made the scene cry again and again.
Of course, marriage is a "matter of two families", and the torture of the show also radiates to the problems of mother-in-law and daughter-in-law, and the other party's parents call the wrong name of their ex......This is obviously a comprehensive reflection on the relationship between the sexes, and it is no wonder that there are many people who say that they have been "shot" on the barrage.
The so-called "worst answer" is the most direct presentation of the thinking patterns of boys and girls, the communication methods of each group of prospective newcomers, and even cultural differences and personality differences. It's like when faced with the question "If I die", someone replied "Scenery do a show, please like the band";Faced with his boyfriend's dissatisfaction with his outfits, he bluntly said that "go out and buy one and then date" ......Sometimes she doesn't need everyone's understanding, it's enough for the other half to be smiling and watching behind her, or the direct and refreshing personality of the character, or the way of communication that hurts each other, it's good.
And these are the truest aspects of married life: there may be thrilling, but more often than not, it is the trivialities of life, and what underpins these daily routines is whether the values of the two people in the intimate relationship are the same. It often does not have a unified template, but a communication method and values that are accepted by both people.
From the quagmire to the tacit test, "The Battle of Love" compresses the "biggest test" and "most daily" of the relationship between husband and wife from a couple to a lifetime together. Of course, the quagmire and tacit understanding test are only the first difficulties they face.
One of the major channels for the innovation of domestic love comprehensive is the continuous enrichment of intimate relationship samples. In the past few years, from mothers and fetuses, boys and girls to half-acquaintance lovers, divorced men and women, they have all become the main body of marriage and love variety shows. This time, "The Battle of Love" is aimed at the group preparing for marriage.
Because they are natural and ripe, they are often a group of people who are easily overlooked in intimate relationships. But the more realistic side is: because they are in the transitional stage of couples and marriage, they are also undergoing the most ruthless test from reality, so there is a sociological argument that "the marriage preparation period has become the peak period of breakup". The number of views on the topic of "I'm about to get married, what is the experience of breaking up" on Zhihu has exceeded 10 million.
In other words, variety shows' attention to marriage preparation groups has its practical significance. But in the same way, the special emotional stage determines that Lianzong's focus on this group must have "strength". It can't just be a tool for sprinkling sugar, and downplaying real-world issues.
How does "The Battle of Love" work?The first is the diversity of the sample. In the selection of amateur guests, the program covers more occupations and subdivisions, and among the 10 groups of quasi-newcomers, there are not only like-minded fighting couples, ballroom dance couples, board net couples, actor couples, but also retired soldiers, self-leading bloggers, luxury appraisers, etc.
Not only their professions, but also the emotional states and perceptions they represent. There are 24-hour sticky couples with Huang Li and Jiang Pei, covering all aspects of each other's lives;Gao Feng and Liu Zhaoting are not only sisters and brothers, but the woman is also divorced with children;Yao Hao and Xu Yiqiao are "untraditional" female protagonists and male protagonists, which is also a new type of family that women are becoming stronger and stronger. Realistic enough, diverse enough.
Secondly, it is to dig out their "wishes" after the social label, which is a more vivid depiction of the appearance of the newcomer. For example, Chen Liuming hopes to hold two weddings, one with his closest friends abroad, and the other with a traditional wedding in Shanghai. - This is probably what many girls imagine about weddings, but more often than not, they compromise for reality.
Again, the competitive test and the tacit understanding test seem to be a group battle, but from it, we can see the relationship mode and value collision of each group of prospective newcomers.
Yao Hao and Xu Yiqiao's "non-traditional" mode of getting along is not only the woman's lead and waiting in the quagmire, but also the coolness when facing the problem of "boyfriend lost contact for a week";Jiang Pei and Huang Li, who were nicknamed "little cuties" by the guests at the scene and the guests in the observation room, were frequently listed as the "worst answers" because of their super possessiveness towards each other.
The classic mother-in-law and daughter-in-law and family problems also triggered the collision of values of prospective newcomers on the scene. Although he was selected as the "worst answer" one after another, Chen Liuming's views on the quarrel between his mother-in-law and daughter-in-law were recognized by many people at the scene: the other person should play the role of a "reconciler" in the conflict between each other and the other party's parents, "make a look and make up for it". This is also the agreement she reached with her other half, Gu Yuanxi.
Finally, there is the perspective of the guests in the observation room, on the one hand, they interpret from the perspective of a bystander, combined with their previous experience, and provide professional analysis. This is an effective addition to the portrait of a new group. For example, compared with the "incomprehension" of Jiang Pei and Huang Li by the guests at the scene, what the guests in the observation room saw was fairness and non-double standards in intimate relationships, which is also an important factor in maintaining the stability of intimate relationships.
On the other hand, they play the role of the audience's mouth, making it easier for the audience to complete a part of their self-projection. In the face of Gong Yunlan's coquettishness of "holding hands", Zhang Lipeng gave a straight male answer of "I don't think there is any need for this", which also triggered a discussion among the guests in the observation room on "how to respond to the coquettish face of the other half". Everyone has a different way of being coquettish, and the response they can accept is also different, but in the final analysis, it is the "unique balance" of two people.
Although these are just the tip of the iceberg in the mode of getting along with quasi-newcomers and the collision of values, a multi-incision and multi-anchor portrait of quasi-newcomers has actually been opened in the process of progression. Of course, the proposition of marriage is complex enough in itself, and everyone needs to slowly feel and understand, both for them on the show and the audience off the screen.
From "Heartbeat Signal" to "Half-familiar Lovers", Tencent** has continued to consolidate the layout of Lianzong, and it has also continued to push up the ceiling of domestic Lianzong. Now that "The Battle of Love" has been launched, it has broadened its thinking in terms of program mode and guest group, although it has only been broadcast for one episode, we can already rest assured and boldly say: Goose Factory Love Variety is going to the next city.
But that's not all we want to discuss. What's more, it's the possible influence that this show brings:
First, can its emergence break the market's stereotype of serious homogenization of Lianzong and the collapse of guests?Although the market's pursuit of Lianzong has long been more than just sugar, the "compensatory experience" of sweet love is still indispensable. In "The Battle of Love", the sugar of real couples is safe and bold. After all, who can not have red eyes in Huang Li's decisive steps of giving up and returning to find his lover, and who doesn't envy Gao Feng and Liu Zhaoting, who are seven years younger but still firm "I will take care of her"?
As for the issue of homogenization, "The Battle of Love" not only brings innovation in the program model and guest groups, but also accurately captures the current love issues, and has insight and care for the emotions of the times, which determines that this will be a more powerful and in-depth program that directly faces the truth of marital emotions. The truth of the amateur guests crawling in the quagmire without showing off is also the most powerful illustration of the authenticity of Lianzong.
What's more interesting is that this is an emotional answer sheet full of unknowns, in addition to the quagmire battle and tacit understanding test in the first issue, we don't know what kind of hardcore test and emotional proposition they will accept when they get out of the "Lianzong" hut. Just like marriage, it is full of unknowns, but we can only support each other to move forward.
Second, it is very likely to enrich the audience and user base of Lianzong, which should be a process of "making the cake bigger". According to data, more than 80% of female users of "Heartbeat Signal" and "Half-familiar Lovers" are female, but we may be bolder for "The Battle of Love".
is not only a hardcore competition such as the quagmire battle, but the show is also more "hardcore" in the selection of guests. At the level of amateur guests, it has broken the stereotypes of appearance, education, and elite professions in the past, and gathered professional athletes, retired soldiers, professional dancers, etc., who themselves represent strength and energy. The guests in the observation room also gathered professional athletes such as Xu Xin and Cheng Jingqi.
And this often means super attraction to male users. After all, the data shows that the hard-core physical fitness variety show "I Can 47", which is also Tencent's **, accounts for 73 male users03%。
In addition, the marriage preparation group has pulled the emotional proposition from the utopia of love to the topic of marriage between two families and even a wider range of marriages, which also determines that the show will naturally cover more dimensions of age groups. At least for now, the extended topics have included the relationship between mother-in-law and daughter-in-law, and how the children of divorced people are treated when they remarry.
Finally, based on the variety show market, the run-through of the "Love Variety + Competition" model in "The Battle of Love" not only breaks the barriers between competitive variety shows and slow variety shows in the market, but also provides ideas for "Love Variety +", and can even be universally applied to the innovative breakthrough of various types of variety shows. When the pattern opens up and the ideas open, "type +" may bring more possibilities to the variety show market.
However, not all content has to rush to "type +".The most important thing is to find the most suitable variety show mode and variety show expression for different story subjects. This is also what Tencent's ** variety show has always adhered to, just like "Heartbeat Signal" and "Half-familiar Lovers", they have all explored their own models and production methods in many seasons of polishing.
In the future, we look forward to "The Battle of Love", which can verify our conjecture little by little and leave enough surprises for the market. After all, the market has been looking forward to such a show for a long time.