From November 17, NVIDIA's flagship graphics card RTX 4090 has been banned from production and sales in Chinese mainland, Hong Kong and Macau. This move quickly made waves in the market, not only the major sales channels have removed the product from the shelves, but even the official ** of various graphics card manufacturers, RTX 4090 is also disappearing one after another.
1. The disappearing RTX 4090
In Chinese mainland and Hong Kong and Macau, the move to ban the sale of RTX 4090 seems to be menacing. In terms of graphics card manufacturers, Gainward is the most thorough, and has completely cleared all product information related to RTX 4090. In contrast, the situation is slightly better, and the RTX 4090 is no longer visible in its product list, except for the 20th anniversary zone, which still retains the commemorative version of the RTX 4090. But it's worth mentioning that this commemorative edition RTX 4090 was just released three days before the ban. You can't see the RTX 4090 in the product model list on the homepage of ZOTAC's official website, but when you enter the product center, you can still find three RTX 4090s. Rainbow, Yingtai, and Mingxuan official websites are currently business as usual, and there are no changes to the RTX 4090. As for the official website of NVIDIA, as early as the day of the ban, the RTX 4090 was immediately removed.
2. Special Edition RTX 4090D
In the face of the ban on sales in Chinese mainland and Hong Kong and Macau, NVIDIA is developing the new RTX 4090D as a special version for the Chinese market. This new graphics card will reduce some specifications to comply with export control regulations, but it is said that ** will still be maintained at 12,999 yuan.
The turmoil caused by the ban has undoubtedly had a certain impact on the market and consumers. On the one hand, the implementation of the ban has caused a vacuum in the demand for RTX 4090 in Chinese mainland and Hong Kong and Macau, and its second-hand market value has also been affected to a certain extent for users who have purchased the graphics card. On the other hand, it is worth paying attention to whether the emergence of the new special edition RTX 4090D can meet the needs of consumers, and whether it can be accepted by the market.
3. Reflections and countermeasures
The implementation of the ban reflects China's control over high-tech products. For graphics card manufacturers, in the face of this situation, they need to think about how to adjust their strategies and develop high-end graphics cards that meet policy requirements. For consumers, they need to pay attention to the performance and** of the new special edition graphics card in order to make more informed purchase decisions.
Overall, the ban on the sale of RTX 4090 may have a certain impact on the market in the short term, but in the long run, it may be an opportunity to promote the transformation and upgrading of the graphics card market in Chinese mainland and Hong Kong and Macau. Only through continuous innovation and adaptation to change can we remain invincible in this highly competitive market.