Shopify is one of the mainstream cross-border e-commerce platforms at present, without any technical requirements, which is very suitable for novice entrepreneurs.
Key features: No need to be able to ** or web design.
Build a website for fools.
A variety of products can be selected.
Set up your own shop quickly.
Copy this link to go to Shopify Registration**:
After entering, click Start Free Trial in the upper right corner to start registering your Shopify store.
Problems that need to be paid attention to when creating a store:
Don't use a domestic mailbox for email registration, try to use gmail or outlook, otherwise the foreigner receives an email from a QQ mailbox after the order is issued, how embarrassing do you say?
To create a good business name, keep the following in mind:
Simple, must be a spellable word, 1-2 words are preferred, and the syllables of the word are preferably 2-4.
It's easy to remember, and it's distinctive.
Don't use words like "store", "shop", "deal", etc., which is not conducive to building a brand image.
When thinking about how to choose a good business name, you can look to some of the most successful business names online for inspiration.
The store name is the free second-level domain address of your Shopify store (for example, the store name is Clothing Moon) Link: Once you create a name through Shopify's built-in name generator, the name is automatically associated with the domain name.
I recommend that you buy your own domain name to look more professional.
Just buy it directly on Alibaba Cloud:
Once you've created your domain name, it's connected to your Shopify store. In the Shopify admin interface, click the "Domains" option of "Online".
Click "Connect Existing Domain", enter the domain name, and click "Next".
Then you'll be able to connect to your store.
After logging in to Shopify, click Settings in the lower left corner to enter the settings interface
Here are a few settings to pay special attention to:
Basic settings. Payment methods.
Payout Methods. Shipping calculations.
Tax settings. Notice.
File. Marketing channels.
Basic settings. Click on "General" to go to the basic settings. This information is the information filled in at the beginning of registration, as shown below:
There are four content modification settings in the general settings, which you can modify according to your own situation.
store details, store name, email address.
store address, your **, the address.
standards and formats, time zone, weight unit.
store currency.
Payout Methods. Payments are important, and if your store doesn't have a payment method, you won't be able to receive payments from your customers.
Click "Payment Providers" to enter the payment method settings, and the interface is as follows:
There are two basic things in the payment settings:
accept payment
payments authorization
There are four payment methods to choose from: PayPal, accept credit cards, alternative payments, and manual payments.
PayPal is recommended here, you need to bind a PayPal account, if you don't have a PayPal account, you can register one first.
Select "Express Checkout" and then click "activate" to link your PayPal account.
Of course, if you have a credit card, you can also choose to receive money by credit card.
In the "Accept Credit Cards" section, click "Stripe" in the "Select Provider" section, as shown in the image below
Customer Payment Methods.
Click "Checkout" to enter the payment settings interface. This section can be set up in four sections: "customer accounts", "customer contact", "form options", and "order processing".
Customer Accounts" is a setting that requires the customer to create an account when they place an order, the first option is to disable the customer and only allow the customer to place an order as a guest
The second is for the customer to decide whether or not to create an account;
The third is that you must create an account in order to place an order. Here it is recommended to choose the first or second.
customer contact (customer *** is to select the email address of the customer when placing the order or**, or only the email address.)
Here it is recommended to select the email address and check the second option. You can also allow customers to add additional *** and check "additional contact methods
"Form Options" is to set which information is required when the customer places an order, the first "full name".
The information in the fourth "shipping address phone number" is very important, and it is generally necessary to have complete information.
The middle two "company name" and "company address" are not so important and can be filled in or not.
Order Processing" sets up notifications from the time the customer places an order to the time it is settled.
The first part is that the default settings are consistent with the order information and delivery address, and it is recommended to use the default settings;
The second part is to automatically notify the customer of the logistics of the order after the order is placed, it is recommended to choose the first option to automatically prompt the customer;
The third part is a reminder after the order is paid, it is recommended not to check it, after checking it, it will be automatically archived, and no new orders will be displayed.
Note: When you set it up, be sure to click the "s**e" button above to save it.
Notification settings. Click "Notifications" to enter the notification settings screen. On the notification settings screen, "orders", "shipping", "customer", etc. are displayed.
These notification messages are all set, and generally do not need to be modified, if necessary, you can click "customize" next to it to modify it.
Marketing channels. Click the "+" next to "Sales Channels" to add marketing channels, e.g. Facebook, Messenger, etc.
For example, if we want to increase the marketing channel of Facebook, how can we do it?Click on Facebook, next to the "+" to enter the Facebook settings page, and then click on "Connect Account":
After binding, you can choose to bind a Facebook homepage and click "Bind Page":
If you don't already have a Page on Facebook, you'll need to create one first. Once created, go back to the Shopify interface and click "Connect Page".
If you want to add Messenger, the steps are the same as Facebook.
Tax settings. This step is very simple, click on the "taxes" screen, check "all taxes are included in my prices", and then click "Save".
All ** tax included, which means that taxes are already included in the pricing of my products, and customers do not have to pay additional taxes.
After completing the backstage setup of the store above, the next step is to design a logo. Because there is a lot of promotion work to be done later, a logo is very important to represent your brand, and a good logo can make it easy for people to remember your brand.
Many people feel that they have no design skills and do not understand drawing software, so they can only find professional designers to help, but this is very expensive, and it is certainly not cost-effective for people with a small budget.
The bottom line is that there are a lot of design tools available online that are free and easy to use, and Canva is one of them.
Link address: Register first, log in and you can get started, click "Create Design" in the upper left corner.
Find the "icon" in the recommendation on the right, and click on it to see that there are many templates inside. Choose one you like, which you can modify in the left panel: font, size, color and **.
In the search box on the left, you can search for ** related to your brand. You can choose one of them and put it in your logo.
Some are free, some are paid, depending on your needs.
After the design, you can click "download" to ** your logo. Then go back to the Shopify settings interface, select "Files", and upload the logo you just designed and **, as shown in the image:
Once your logo is designed, you can choose an icon to display your store. You can choose a small part of the logo, or you can choose a new icon.
This icon should be as simple as possible, but it must be representative of your store, and the icon should be small, if someone browses your store, this icon will appear next to **.
* Quality is very important, especially for search engine rankings. The top ** is generally very well designed and of high quality.
There are 3 important elements when designing a store:
pages, n**igation, theme, where the theme is the most important.
Page. The page is the main information displayed by the store, and you can clearly understand what the store is like by browsing the page of a store.
Let's set up the Shopify store page. Log in to Shopify and click the button next to "Online Store" to preview your current store.
The store is in its original state until it is set up. Click on the options below to set them up individually:
When designing your store page, be sure to add the following pages:
About us
***contact us）
Privacy Policy
Refund Policy
Terms of service
Shipping information
First, add the "About us" page. Click on "Pages" and on the right click on "Add Pages"
For example, you want to add an "about us" page with information about your store, brand story, etc. in the "content" column.
You can refer to what some great companies have written, but be sure to show your own characteristics.
At the same time, you can also add a logo or ** in the content part, click the "image" icon, and insert **:
When you're done, click "Save". In the same way, you can add additional pages.
Let's add the "**contact us)" page, there is a template to use.
You can click on "page." in the template on the rightcontact" to create a template quickly.
Preview the effect:
Navigation. Once all the pages have been added, set up "n**igation" and click "n**igation" in the "Online Store", there are two sections, "Main Menu" and "Footer Menu".
First, let's set up the "Main Menu", click "Main Menu" to enter the settings, and enter the name and link.
Then, click "Save".Here you can add "about us", "faqs", "contact us" pages.
You can also set the Footer Menu. The "search" page here is useless, you can delete it, just click the "Trash" button next to it.
You can add pages such as "Privacy Policy", "Refund Policy", "Terms of Service", "Shipping Information", etc.
You can add a variety of pages depending on your situation. After adding the page, you can preview the overall effect:
Topic. "Theme" is undoubtedly the most important thing, just like the appearance of a person, it is determined by how others perceive you first. Once you have set up all the pages.
The next step is to choose a simple and elegant theme, so that all the pages of the store are presented in front of customers with a good image. When it comes to picking a Shopify theme, the booster theme is recommended first
Links: The topics above are far better than the average ones because they are all specifically designed by marketers to increase conversions. And the theme is completely customizable.
It can be redesigned according to your own needs, with full functions and fast response. However, these themes are paid, you get what you pay for, and you will know if it's worth it after using it.
The main features of Booster Theme are:
Product**Amplification function.
Information security.
A prominent "Buy It Now" button.
Countdown display.
Low stock alert.
Link to a social account.
Display views to stimulate consumption.
However, for most novice entrepreneurs, they want to save money as much as possible, and they will try to make good use of free resources if they can use them.
Next, let's take a look at some of the free themes that Shopify offers. Go back to "Online Store" and click on "Themes".
Then click on "Explore Free Themes" next to "Free Themes".
There are a lot of free themes out there, and I recommend using Venture, Supply, and Brooklyn, the best of which is "Brooklyn".Let's set up the "brooklyn" theme.
Click on "Brooklyn" and click on "Classic" and "Add Brooklyn" on the theme screen
After adding, you can click "Customize Theme" to customize the settings
For example, let's set up the basic settings of the store, and change the color of the buttons on the page.
Click on "Colors" under "Theme Settings" on the left sidebar, click on the color next to "Button", select the color, and then click "Save".
Refresh the page to see the results:
Alternatively, you can go to some themes and upload them to Shopify, and then set them up again. Click "Upload Theme" under "More Theme" in the theme settings interface
Then let's upload the best theme "supply" on the Internet and customize "customize".
You can upload your logo in the "header" section of the store page and modify the content of the "Announcement Bar".
After saving, take a look at the effect:
Then set up the "Footer" section, click "Select Menu" under "Settings" in "Footer", select "Footer Menu", and save:
You can see that in the footer, the footer page that has been set earlier has been added:
Again, you can set up other sections according to your needs.
Click on Online Store-->n**igation:
The menu is divided into a bottom menu and a main menu. Let's take a look at where each of these two menus is displayed.
Open your store address:
*The top is your main menu.
*The menu at the bottom is displayed at the bottom.
Let's take a closer look at the settings of the main menu.
Go back to the n**igation section and click on the main menu, you can modify the title of the main menu or not. This title won't show up in your.
In the main menu, I want to set up some menus that customers can click into. So, if a customer comes into my ** and sees the main menu, I want them to see these things:
Customers have a way to contact us;
Customers can track the logistics of their orders;
Customers can click on different product categories.
Next, go to the menu content settings.
Let's start by removing the default menus home and catalog. Click the delete icon to the right of the corresponding menu to delete the menu:
Click Add Menu Item, enter the menu name, click on the blank box below Link, and select a Collection:
If the collection to be added has not been created beforehand, then we need to go back to the products and create a collection
Click Cancel in the screenshot above, and right-click on Products in the left sidebar to open a new window. Then click on Collections:
Click Create Collection in the top right corner and enter the title: Creative GiftsNext, select "Manual" (manually add products to this collection) and click Save
After creating a collection, we need to add products to this collectionClick on all products-->add product:
Enter the necessary information such as the title, description, and weight of the product.
The important point is: in the Collections section on the right, you want to manually click on the blank box and select Creative GiftsIn this way, the product will be displayed in this collection. Save it last.
Let's go back to the previous window to create the main menu, select the Creative Gifts collection in the Link section, and click Add. Finally, don't forget to click Save.
So, by following the steps above, we can add different menus, such as cool gifts, funny gifts, mothers, kids
Of course, you can add not only collections, but also products, pages, blog posts, and other content to the menu.
For example, you want to create an About Us menu (the name can be changed, you can say Meet Us so that you can easily identify it).
1.We're going to start by creating a page about us. Click Pages under the Online Store in the left-hand sidebar, click Add Page, and enter the page title about usand the contents are introduced, and finally saved.
2.Then add the About Us menu to the main menu of n**igation. Click Add Menu Item, enter the menu name, select Pages-->About Us in the Link section, click Add, and finally save:
Finally, let's add one more contact us menu. Again, create a contact us page first.
About the style to contact us, I recommend using the inside. After opening, you need to register first. Once registered, click on the email to activate and log in to the platform.
Click on Contact Form:
Click Use this template:
The template itself provides questions to be asked at each step, which can be deleted or reset, click the wrench icon to reset the question, and click the three dots on the right to display the delete flag:
Once you're set up, click share: at the top of the page
You can see that there are three ways to share: link, insert, and email.
Here we choose to insert ** into our Contact Us page, click Embed, personal suggestions are displayed in the form of pop-ups, click Popup, the text content and font size of the button can be modified. Once you're done, click Get the Code:
Copy**: Go back to the Shopify admin, click pages-->add page, enter the page name Contact us, and enter the content:
Then click on the red box to switch to HTML style:
Paste ** and save, select all content, click center aligh to move to the middle of the page:
If you feel that the space between the text content and the button is too small, you can switch to HTML style and add a few more lines later.
Indicates a blank line, and finally save it to see how it is displayed:
Then let's add the Contact Us menu. Click n**igation, go to the main menu, click add menu item, enter the menu name Contact Us, select the page Contact Us under Link, click Add, and finally save the menu.
So, we now have the following in the main menu: creative gifts, cool gifts, funny gifts, mothers, kids, about us, contact us:
So how do you add a secondary menu?
For example, the above arrangement is too unsightly, I want to put kids under mothers and contact us under about us.
Click on n**igation and then go to the main menu. Hover over the six dots to the left of kids, and when the mouse changes to palm style, drag and drop the menu under mothersThe same way to do contact us. Save it last.
Here's a look at how our **front desk will display:
Payment providers: The method by which you receive your payment.
PayPal, Chinese sellers can only select PayPal express checkout, then activate your PayPal account, log in to your PayPal account and authorize. As soon as the following interface appears, it means that your ** can now receive money through PayPal:
If a customer chooses to pay with PayPal when purchasing a product, they must log in to their PayPal account to complete the paymentIf you don't have a PayPal account, you need to register a PayPal account before you can continue to pay.
Payment authorization: When the customer makes a payment, whether it is manually scraped or automatically captured for the order.
If you're new to your store, the default option is manual acquisition. If you choose to get paid manually, if the customer paid for the order by credit card, then you must go to the back office and manually click Get paid.
If you don't manually click pay, then the customer's credit card bank won't process the payment and you won't get the money for the order.
So, be sure to opt for automatic order payments so you don't have to do it manually.
notifications: Notification management.
What notifications customers can receive, such as order confirmations, shipping confirmations, logistics updates, etc. You don't have to worry about any of this, don't modify it at will. We'll use Sendlane to do most of the work here.
One area to look out for is desktop notifications.
This function means that the computer desktop will send a notification to remind you that there is a new order. But here, I don't recommend you to enable it, because the feature experience itself is not very good.
If you want to get desktop notifications, I recommend that you use not only new order notifications, but also email alerts.
billing: Billing information.
Here you have to fill in your own credit card, Shopify will charge this credit card every month for the monthly fee, plugin fee, theme fee (paid theme), etc. The specific bills will be listed below, and you can see how much you used for what you used on a given day.
sales channels: Sales channels.
Sales Channels in Settings will show you the channels that have been added.
Checkout: Checkout settings.
Customer account: Customers do not need to register an account before settlement. In general, the conversion rate of choosing Accounts Are Disabled is best, and if the customer is willing to provide an email address and sign up, it means that he trusts your store a little more. Of course, you can test accounts are disabled and accounts are optional.
How to contact the customer: There are 2 main options: the first option is that the customer can use a mobile phone number or email address at the checkout, if the customer uses a mobile phone number, then the email address may not be collected;The second option is that customers can only be billed by email.
It is recommended to choose the second one for subsequent email marketing. additional contact method, it is recommended to check it, and customers can receive logistics updates after adding their mobile phone number or email address.
Information to be filled in at checkout: full name required, company name optional, street address 2 optional, delivery address ** number optional.
Order processing: When the customer checks out, the shipping address is used as the billing address by default, and the address autocomplete function is enabled. Once the order has been paid, temporarily opt out of auto-fulfilling the order. After the order has been completed and paid, check Automatically archive the order.
Additional scripts: This is the only place in Shopify where you can control the thank you page that customers see after they've made a payment. We can make it possible for customers to see text messages, other products**, countdowns, and more on the thank you page.
Email Marketing: Tick the box that says "Show sign-up option at checkout".
Abandoned carts: Check Automatically send emails and choose to send them to anyone who forfeits the payment after 1 hour
Legal Pages: Legal Notices.
Including refund policy, privacy policy, terms of service, shipping policy, the first three can directly click create from template, quoting shopify's template, shipping policy needs to be entered by yourself. Finally, click s**e to save.
Copy the refund policy content in the legal notice, click online store->pages on the left, click "Add page", first copy the refund policy content in the legal notice, the title is refund policy, paste the specific content, and save the page.
Use the same method to create pages for several other policies.
Click Products. From the Products page, click Add Product.
Enter a title and other details for your product.
Insert the main image and save it.
Duplicate the product. 1. Click the product name.
Click Copy. Enter a name for the duplicate product and click Copy.
4. Modify product details.
5. Click Save.
Introduce two selection tools commonly used by independent station sellers that do not cost a lot.
Facebook Ads Database wwwfacebook.com/ads/library
As shown in the figure, I searched for a watch watch, and there will be advertisements placed by peers on Facebook, the key is that you don't need money, you only need to have a Facebook account to log in, which is very convenient.
Google Trends can search for hot topics discussed around the world.
Go to Analyticsgoogle.com, after logging in to your Google account, you need to sign up for Google Analytics. Then you need to fill in the account name such as My Flower Store, so that you can identify it laterName, the name to be analyzed with Google Analytics;**Your store address, select the industry category:
Click Get Tracking ID, tick both options, and click I Accept:
Replication Trace**:
Open the Shopify backend, click Online Store-->Preferences, find Google Analytics, paste ** in the blank box next to it, and finally click Save in the upper right corner:
This will install Google Analytics for your store. Remember to be sure to tick Use Enhanced eCommerce below
Back on the homepage of Google Analytics, we can view the data for this store. In the real-time overview section, you can see how many users are visiting your store right now. I just opened a product page and Google real-time data shows 1
And to be able to see which page I'm visiting and where I'm located:
If you want to do Shopify, you must install Google Analytics!
Also, we'll need Google Analytics to track the store's conversions, so we'll have to set goals and e-commerce.
Click Manage > Ecommerce Settings in the bottom left corner
Turn on the switch for eCommerce settings, and the switch for Enhanced Ecommerce reports can also be turned on, and then saved.
Then we can add a goal, click Manage --> Goal --> Add New Goal:
We can set various goals, such as purchase goals.
Once we have set up our goals, we can see the details of our tracking in Conversions --> Goals > Overview:
And you can track what behaviors users have in the behavior section, and you can view the data on an hourly, daily, weekly, and monthly basis
Google Analytics gives us access to detailed and in-depth data, and in the following sections I'll explain in detail how to set up conversion tracking in Google Analytics, such as tracking up-and-buys, purchases, and other goals, which is very helpful for our ads at scale.
Next, let's talk about how to install FB pixels.
Once you've logged in to FB Business Manager, click Business Settings: in the top right corner
Click on Ad Accounts to see what your ad accounts are. If you haven't created an ad account yet, click Add-->Create a new ad account:
If you have a lot of ad accounts under your ad accounts that are disabled, for example:
Don't worry about this situation, all you have to do is contact FB customer service and ask them to help you lift the ban.
To see why an ad account was banned, click on the ad account on the homepage of Business Manager and view the reason for the ban
For example, in the ad account above, I didn't create any ads, but I was banned. The reason for this is that the account has been created for 60 days, but there has been no activity, and FB has disabled the unused account to prevent abuse and fraud.
Go back to the Ad Accounts section of Business Manager, click Disabled ad accounts, and then click Edit to change the name of your ad account
It is important to note here that only administrators can make modifications. Check with people to see if you're ad account admin:
If not, it can't be modified. You can ask the account owner to make you an admin before you change your ad account name later
Once you've made changes to your ad account name, remember to remind other admins to make the same changes.
Then we refresh the homepage of Business Manager and click on the ad account you just edited to go to Ads Manager.
Click Ads Manager - > Pixel:
Click Create Pixel -->Create:
Once created, click Copy Pixel ID:
Then open the Shopify backend, click Online Store-->Preferences, find Facebook Pixel, paste the pixel ID in the blank box, and finally save it:
So, back to the issue of the account being disabled, don't worry too much about this situation, after you contact their customer service, the ban will basically be lifted within a day or two. FB is all about making sure that you create an ad account and use it, a lot of people just create multiple ad accounts and just leave it there.
So, if you haven't created any ads, FB will ban your ad account, so don't worry.
Once you're in Ads Manager, click the question mark in the top right corner, pull the pop-up box on the right to the bottom, and click Still Need Help:
Then click Support in the top right corner of the newly opened page and select Ad Account Settings-
Click on the questions marked in the red box below:
Click let us know:
Just send a message:
The above is the preliminary teaching of shopify's independent station, thank you for viewing.