"Walking towards beauty - aesthetic life" is not only a theme, but also a way of life. On December 2nd, the "Born to the Sun, Walking to Beauty" - Aesthetic Life Dialogue Conference jointly organized by Biliansheng, Global Network and the Safety and Health Consumption Committee of China Association for Standardization was successfully held in "Only Dream of Red Mansions, Drama Fantasy City". This conference aims to promote the healthy development of the medical aesthetic industry, promote the innovation and progress of the industry, and provide a better aesthetic life experience for the public.
Shan Chengbiao, General Manager of Huanqiu.com, Liang Aifu, former Director of the Internet Supervision Department of the State Administration for Market Regulation and former Secretary of the Party Committee of the China Consumers Association, Zhang Xueji, Vice President of Shenzhen University, You Lina, Chairman of Biliansheng, and other guests attended the meeting and conducted in-depth exchanges on the theme of how the medical beauty industry can better meet the public's pursuit of beauty through product innovation, technological innovation, business model innovation, management innovation, etc., and realize the green development and sustainable growth of enterprises.
Shan Chengbiao, general manager of Huanqiu.com.
Shan Chengbiao said in his speech at the meeting: "The creation of aesthetic life is inseparable from the public's heart for beauty. Specifically, the connotation of aesthetic life lies in the "common beauty" rather than the "only beauty", and the "beauty of oneself" is also the "beauty of the best", only in this way can people live in harmony with people, people and society, people and nature, and share beauty;Healthy development is a solid foundation for aesthetic life, and since the state announced the long-term plan in the field of health, people's attention to health has been increasing. The medical aesthetic industry is faced with the challenges and opportunities of how to create an industry format and innovative services that can take into account the pursuit of health and beauty. For the best, we should actively protect the people's yearning for a better life, report on the innovative services and development of the medical aesthetic industry, and build a new ecology of healthy aesthetics with the public and enterprises.
Liang Aifu highly agreed with the good dialogue mechanism established by all parties to safeguard the legitimate rights and interests of consumers and promote the standardized and healthy development of the industry. He believes that "quality is an important guarantee for human production and life. For enterprises, quality is connected to supply and demand, which runs through the entire industrial chain and integrates into the whole area of enterprise development. Especially for emerging economic formats such as hair transplantation, it is particularly important to strengthen the awareness of product and service quality and meet the 'top priority' of specific consumer groups with high-quality health products under the premise of chaotic marketing and promotion, fierce competition among industry enterprises, high homogeneity of product and service forms, and relatively specific service objects. ”
Liang Aifu, former director of the Internet Supervision Department of the State Administration for Market Regulation and former secretary of the Party Committee of the China Consumers Association.
A good and socially responsible enterprise should not only pay attention to the production and sales of goods and provide good services, but also pay attention to the construction and guidance of a healthy lifestyle. Hair transplant as a post-remedial measure, formal enterprises will provide perfect services in accordance with the statutory standard process, this service process is basically a rigorous medical process, so the formal way brand merchants have a qualified professional team is the magic weapon for the green and healthy development of the enterprise, and it is also a powerful measure to promote the healthy and long-term development of the entire industry. Liang Aifu further emphasized.
Science and technology is the weapon of the country, the country depends on it, the enterprise depends on it, and the people's life depends on it. Zhang Xueji, vice president of Shenzhen University, introduced to the participants the joint research and development of his team and Biliansheng, which brought a new light of science and technology to the "head industry". The team has done a lot of research through plant extraction, such as making a pure natural plant hair dye through plant extract, which is characterized by no phenol and no aniline, which is very safe for the human body. He said: "Aesthetics is related to life, and the development of the whole discipline is through process technology, technology to engineering, engineering to science, science to philosophy, and philosophy to aesthetics, so aesthetics has a high status in academia and is closely related to us." ”
Zhang Xueji, Vice President of Shenzhen University.
Consumption upgrading has driven the development of beauty economy and health economy, and China's hair loss and health care industry has formed and produced a huge commercial potential of a variety of hair health products. In this consumer medical track with good demand potential, how to ensure safety, achieve results, and pursue technological innovation, Biliansheng has been at the forefront of the industry.
It is reported that Biliansheng has already built a multi-dimensional, multi-level, and full-cycle hair system. Shi Xiaojiong, deputy general manager of Biliansheng Medical Group, said: "Biliansheng will make a comprehensive upgrade for hair care and hair transplant service system. At present, the scalp and hair health management system built by Biliansheng is divided into six parts: hair cleaning products, hair care products, hair treatment products, hair growth products, hair transplant products and black hair products. The first three categories of products are mainly light hair nourishment, hair purification and hair treatment, with the ultimate goal of making hair grow, black and shiny. Hair growth, hair transplantation and black hair products are the three main items that Biliansheng focuses on. ”
The launching ceremony of the comprehensive upgrade of Biliansheng's service system.
In the fierce market environment, Biliansheng realizes that it cannot rely on marketing and warfare, and enterprises must take the road of quality and innovation. Shi Xiaojiong introduced that Biliansheng, as a quality organization, provides a series of core differentiated values to meet the needs and expectations of customers. First of all, Biliansheng pioneers pain management technology to make the hair transplant process easier and more enjoyable, and achieve a comfortable hair transplant. The company adopts the microneedle plug-and-grow technology, which has a smaller wound, lower damage, higher planting density, and a more natural and coordinated effect. This is the only universal implant technique in the entire industry, providing customers with a better hair transplant experience. Secondly, Biliansheng's non-shaving technology allows customers to have long hair immediately without embarrassment and recovery period. This technology has a market share of more than 90% and has been widely recognized and loved by customers. Again, Biliansheng has 18 years of dedicated experience in the industry, has a professional team of doctors, and has trained a large number of hair transplant doctors, which has a leading advantage. The company pays attention to medical-grade hair growth services, and provides customers with systematic, scientific and comprehensive medical-grade hair growth services through the six-dimensional and seven-step hair growth concept, combined with professional large lasers and exclusive ** projects. In addition, Biliansheng cooperated with the team of academician Zhang Xueji to launch a safe and healthy plant hair dye with zero benzene, zero amine and zero phenol, breaking through the technical barriers of traditional hair dyes. Provide customers with safer and healthier hair coloring options.
Shi Xiaojiong, deputy general manager of Biliansheng Medical Group.
Shi Xiaojiong emphasized that through continuous innovation and providing high-quality services and products, the company will continue to consolidate our competitive advantage in the market and win the trust and support of customers. In the future, the company will develop in the direction of a leader in the hair transplant industry, providing customers with suitable hair transplant solutions to help them regain their self-confidence and beauty.
Practice social responsibility and demonstrate corporate responsibility. The reporter learned that Biliansheng has launched a million hair transplant public welfare since 2010, and has provided free hair transplantation for people in need of help for 13 consecutive years. At the meeting, the company announced the official launch of the public welfare project "Warm Hair Germination Hope - Public Welfare Hair Transplant Rescue Action for Burn and Scald Patients", and will continue to increase assistance for special groups in the future.
The public welfare ** project helps the object to tell about the hair transplant process.