China's new energy vehicle market is experiencing rapid growth, and it is expected that by 2024, the market share of new energy passenger vehicles will reach a staggering 43%. However, this boom is mainly concentrated in urban areas, and rural areas are still less prevalent. 
First of all, ** is still a major obstacle for rural consumers to purchase new energy vehicles. Although with the decline of lithium carbonate and batteries, the new energy vehicles have gradually become more people-friendly, but compared with traditional cars, their ** is still much higher, which is undoubtedly a huge burden for rural consumers with relatively poor economic conditions. At present, the number of old Japanese cars purchased in rural areas still accounts for a large proportion, and there is not much intuitive understanding of the domestic new energy vehicles that surpass Japanese cars in all aspects.
Secondly, the lack of charging facilities in rural areas also restricts the promotion of new energy vehicles. Without convenient charging facilities, the convenience of using new energy vehicles will be greatly reduced, which is also an important reason for rural consumers to buy new energy vehicles. Some farmers who have a small yard at home are okay and can easily realize the need to install charging piles, but some farmers are not convenient to install charging facilities due to the unreasonable structure of the house itself and the unreasonable road planning at the door. However, commercial charging facilities are undoubtedly costly, and it is difficult to meet the demand for convenient and cheap charging. In addition, traffic conditions and road conditions in rural areas have put forward higher requirements for the endurance and durability of new energy vehicles. However, the demand for automobile consumption in rural areas is relatively low, and consumers pay more attention to the basic transportation needs, and do not pay much attention to the high-tech configuration and environmental protection characteristics of new energy vehicles. 
Despite this, with the continuous improvement of new energy vehicle technology and the support of first-class policies, the prospect of promoting new energy vehicles in rural areas in the future is still worth looking forward to. With the Spring Festival approaching, whether rural consumers will choose to buy new energy vehicles is a complex issue, which involves many aspects such as economy, policy, infrastructure and consumer perception. The improvement of economic conditions may prompt some farmers to consider purchasing new energy vehicles to provide a more comfortable and convenient travel experience. ** The promotion and support policies will also have an impact on the purchase of new energy vehicles by consumers in rural areas. If subsidies are increased in rural areas, or more convenient charging facilities are provided, it may further promote rural consumers to buy new energy vehicles. To sum up, the Spring Festival is approaching, and whether consumers in rural areas will buy new energy vehicles is affected by a variety of factors. If all aspects of society can work together to provide more convenient charging facilities, better after-sales service, and wider market publicity and education for rural areas, then the willingness of consumers in rural areas to buy new energy vehicles may be further improved.