Recently, SAIC Volkswagen released its sales results for 2023, with a cumulative sales volume of 121 for the year50,000 units, of which the sales of new energy vehicles exceeded 130,000 units, an increase of 32% year-on-year, ranking first in the sales of pure electric vehicles in joint ventures. SAIC Volkswagen's highlights in 2023 are very obvious, they have achieved remarkable results in fuel vehicles, and successfully created the champion product of fuel vehicles. In terms of electric vehicles, SAIC Volkswagen has made steady progress, especially the ID3 has become a phenomenal hit, driving ID4 x and id6 x of continued growth. In addition, SAIC Audi's market share has also increased significantly.
In terms of electrification transformation, SAIC Volkswagen is on a breakthrough with IDThe series is the core, and has successfully established Volkswagen's user confidence in the field of electrification and intelligence. In December 2023, SAIC Volkswagen's monthly sales of new energy models have exceeded 20,000 units, helping the annual new energy sales to exceed 130,000 units, a year-on-year increase of 32%, and entering the forefront of the mainstream new energy market. id.3Since entering the range of 120,000 yuan in July last year, it has become a phenomenal hit and is known as the "Beetle in the electric era". In ID3The family's sales exceeded 10,000 for 6 consecutive months, and the annual sales reached 10970,000 units, with cumulative sales exceeding 220,000 units, far ahead of other joint venture pure electric models. SAIC Volkswagen has made remarkable achievements in both fuel vehicles and electric vehicles. In terms of fuel vehicles, SAIC Volkswagen pays attention to rejuvenation and diversification, and continuously introduces new products, which improves the product strength of fuel vehicles and returns to value.
The new Passat and the new Lavida adopt an innovative "double front face" design to meet the individual needs of consumersThe exterior design of the Lingdu L is very attractive, with a supercar-like front face and frameless doors that make people fall in love at first sight. With its all-round efforts on the product side, SAIC Volkswagen has created a number of champion products for fuel vehicles. The Lavida family's sales exceeded 420,000 units, and the annual sales volume reached 350,000 units, further consolidating the reputation of "national sedan".As the benchmark for B-segment cars, the Passat maintained a high growth momentum, and its sales exceeded 250,000 units, and the annual sales volume exceeded 200,000 unitsThe SUV family, led by the Touron and Tiguan L, has become the first choice of 4.2 million users due to its excellent technical strength and product quality. In terms of Audi, SAIC Audi's annual sales in 2023 will reach 30,000 units, and its market share will increase significantly by 247 times. In July last year, SAIC and Audi AG signed a memorandum of understanding to combine their respective strengths to accelerate the development of new electric models for SAIC Audi to meet the needs of Chinese customers for high-end electric intelligent connected vehicles. The two parties will work together to open a new chapter of joint venture cooperation, jointly create a win-win situation, and sprint to a new track of electric intelligence. At the beginning of 2024, SAIC Volkswagen has started at full strength. On the first day of the new year, id3 and idAt the same time, the 4 X ushered in the new launch of the 2024 model, accelerating the sprint to the new energy track for SAIC Volkswagen and leading the way. id.3 The 2024 model year introduces a new fjord blue car color, which is more youthful, and first launches two model versions, the pure and intelligent version and the outstanding version, which focus on ** value and high intelligence respectively to meet the differentiated needs of consumers;id.The 4 x 2024 model was launched in 14The limited-time price of 980,000 yuan has created the "best opening" in the 150,000-level pure electric market.
In the first week of the new year, Xintuyue was shortlisted for CCTV's "China Automobile Vehicle" by virtue of its strengths in design, power and intelligent technology, opening a new journey for SAIC Volkswagen's fuel vehicles. On January 2, SAIC Volkswagen and Anting Town signed a strategic cooperation agreement on the new ecology of the automobile industry, under which the two parties will build the SAIC Volkswagen Anting base into an ecosystem of new energy vehicles and intelligent networked vehicles through joint planning, joint construction projects, joint investment and joint development of ecology, and further promote the strategic transformation of the enterprise and the improvement of industrial energy level.
Recently, the "Volkswagen Sends Daifuku" campaign has also continued to swipe the screen, and SAIC Volkswagen has cooperated with China's well-known jewelry brand Chow Tai Fook to launch the "Volkswagen Sends Daifuku" New Year's campaign. Consumers can participate in the purchase of a car and complete the APP to tie the car** and have a chance to win co-branded custom gold banknotesGo to the designated 4S store for maintenance, and you can draw a co-branded safety pendant to win a customized "gold" from SAIC Volkswagen and Chow Tai Fook. As a family of jewelry with nearly 100 years of goodwill, Chow Tai Fook has created heirloom treasures with its exquisite craftsmanship, tailored the "first pot of gold" of the New Year for SAIC Volkswagen owners, and helped users welcome the Golden New Year with real gold trench gifts, which won a wave of swipes at the beginning of the year.