In 2023, the launching ceremony of Jilin Province's "Sending Performances to the Grassroots" Cultural Benefit Project was held in Changchun Confucian Temple Square.
The Provincial Opera Theater Ji Opera Troupe and the Provincial Folk Art Troupe sent performances to Zili Village, Luotongshan Town, Liuhe County.
The local opera troupe of Lishu County sent the performance to Xiyingcheng Street, Jiutai District, Changchun City. (Courtesy of the Provincial Department of Culture and Tourism).
The Provincial Quyi Troupe performed in Guda Villa, Liaoyuan City.
"Sending performances to the grassroots" is an important cultural project to benefit the people in our province, and by 2023, this deeply rooted cultural brand has accompanied the people and literary and artistic workers of Jilin for 15 years. Since the implementation of the project in 2009, more than 3,000 art workers from more than 80 art troupes in the province have given performances in towns, villages, factories, schools, streets, communities, and troops in the provinceMore than 80,000 sessions have served more than 23 million people, so that Jilin's culture and people's livelihood have been effectively improved and enhanced.
There is soil for culture to take root
The show shines brightly
If you want to talk about watching performances, it is still the most enjoyable to watch them on the spot, and 'sending performances to the grassroots' has been coming to my house for many years. Uncle Li, who lives in Huanghe Town, Dongfeng County, Liaoyuan City, said that every year, "sending performances to the grassroots" will send many "corners" from provincial cities, and he laughed that it was a two-person turn on TV and opera actors coming out of the screen.
The "Jiaoer" in Uncle Li's mouth is actors from the provincial literary and art troupe, such as Ni Maocai, Wang Dahai, Sheng Zhe, etc. Through "sending performances to the grassroots", these well-loved artists go to various villages and towns every year, face to face, hand in hand, and present their favorite programs.
Because they often perform in various places, the cast and crew of various theater troupes and local residents have become old acquaintances, and warm invitations such as "come to sit at home after the performance" and "go to the house to eat after the performance" are often encountered by Zhang Siguang, the head of the Ji Opera Troupe of the Provincial Opera Theater. Zhang Siguang, who has been in the art for nearly 40 years, said: "From the initial audience to say 'thank you', to the current 'come to the house', these words represent the recognition of the masses for us, and they are also the highest praise for us to take root in the white mountains and black waters." ”
For a long time, "sending performances to the grassroots" has been continuously promoted, and it has also been constantly innovating and developing. According to Li Zhuang, head of the Provincial Quyi Troupe, the materials of many programs in the troupe are "nagged" with the audience in the "sending performances to the grassroots": "'Sending performances to the grassroots' is not only the content we are delivering to the audience, but also the nutrients we are absorbing from the audience. ”
People-oriented, send high-quality products
Love the countryside to promote revitalization
In the process of sending performances, the participating troupes continue to explore how to make the vast number of farmers truly have a sense of cultural acquisition and participation, so as to promote the construction of rural culture and help rural revitalization.
As an important two-person inheritance performance unit in the province, the local opera troupe of Lishu County carries out an average of more than 150 grassroots performances every year, covering all towns and villages in Lishu County. Zhao Dandan, the head of the regiment, said: "We spend half of the year at the grassroots level to carry out cultural services to benefit the people, carefully arrange a number of works with a strong sense of life, and actively promote the 'two-person transfer +' model, combining the two-person transfer and the development of 'three rural', black soil protection, rural revitalization, red culture, clean government construction, civil code and other themes, injecting new connotations into the art form of two-person transfer, which is loved by farmers, and also allowing the audience to be inspired by these programs." ”
Wang Limin, head of the Ji'an City Ping Opera Troupe, said that let the villagers have something to do and have fun, and at the same time send the performance to "culture": "In the process of 'sending the performance to the grassroots', we planned and rehearsed the Korean folk wedding dance for the villagers who can sing and dance in Liangshui Village, Liangshui Korean Township, Ji'an City. ”
The people need art, and art also needs the people, and we must use performances with regional characteristics to plant the seeds of culture in the hearts of the masses and promote the prosperity and development of mass culture in Qianguo County. According to Haas, the head of the former Guo County Ethnic Song and Dance Center, in order to give the local people rich content and various forms of theatrical performances, the center has carefully prepared a series of song and dance performances with rich styles, combined with the unique characteristics of local ethnic minorities, with the melodies and dances familiar to the masses, so that the flowers of art belonging to the masses bloom on the grassland.
A new expression of cultural and plastic tourism
Keeping the masses in mind and starting again
In order to better practice the integration of culture and tourism and give full play to the role of cultural and plastic tourism, in recent years, "sending performances to the grassroots" has actively responded to the new needs of Jilin's cultural tourism in terms of performance arrangements, and enriched the supply of cultural tourism industry and literary and artistic products through grassroots performances. Combined with the 7th Jilin Provincial Summer Vacation National Leisure Season, the 2023 Jilin Provincial Camping Life Festival, the "Summer of the Ski Resort" theme marketing and promotion activities, the first National Dragon Boat Invitational Race in Jilin Province, as well as various holidays and other cultural and tourism festivals, important holiday time node needs, "Sending Performances to the Grassroots" will stand the test of time and the people's excellent works, set tradition and fashion in one of the excellent programs, according to different themes, performance environments, The audience's needs are fully adjusted and innovatively adapted, and sent to various characteristic business districts and scenic spots in the province, through the intersection and collision of culture and tourism, to further extend the sense of acquisition of consumers, and to empower the high-quality development of tourism with high-quality theatrical performances and rich cultural connotations.
After 15 years, "sending performances to the grassroots" has also ushered in new challenges, Zhang Peng, director of the Art Department of the Provincial Department of Culture and Tourism, said frankly: "In the 15 years of 'sending performances to the grassroots', we often ask ourselves: how can we improve the people's sense of gain and happiness through cultural performances?"Responding to the new expectations of the masses for a better life?The most important thing must be to pay attention to the needs of the people. We select the lineup and programs to be delivered to the people's doorsteps, and we will perform what the people like to watch, and what issues the people care about, and we will popularize the relevant content through the performance as soon as possible. From helping the masses to establish their own Yangge teams and dance troupes, to promoting the integration of theatrical performances and cultural tourism to drive local economic development, we have explored the service model of 'people are satisfied, pay the bill' in creative transformation and innovative development, and gradually realized the transformation from 'sending culture' to 'culture' to 'culture +'. ”
Do good things and do practical things well. In the implementation process of "sending performances to the grassroots", the Provincial Department of Culture and Tourism will carefully plan the quality, form, content, and location of the performances every year in combination with the focus of the year's work and the needs of people's livelihood work, and explore new forms, new highlights, and new roles of grassroots performances. In 2023, a total of 2,000 performances will be completed in "Sending Performances to the Grassroots", and the performance plans and goals for 2024 will also be released: it will focus on special audience groups such as border villages, poverty alleviation villages, and ex-situ poverty alleviation and resettlement sites, and carry out 1,820 performances throughout the province, so that the light of literature and art will illuminate every corner of Jilin.
In addition to the signature, this column ** is taken by Pei Yuhong, a reporter of this newspaper).
*: Jilin** reporter Pei Yuhong.
Editor in charge: Chi Ruibing.