On December 16, JDB 2024 "Baoyun Dragon Jar" was grandly unveiled on the market, playing a New Year overture for the arrival of the Year of the Dragon. The dragon is the spiritual totem of the Chinese nation, symbolizing strength, wisdom and auspiciousness, carrying the national spirit of Chinese self-improvement and positive optimism, and the 2024 Jiachen Year of the Dragon is a once in 60 years, making this Dragon Year more special and precious.
As the pioneer of the herbal tea category and the leading brand in the herbal tea industry, JDB has always been committed to promoting the excellent traditional Chinese culture, constantly exploring the innovative expression of traditional culture, and injecting new vitality into traditional culture. JDB lasted several months and launched the 2024 JDB Baby Dragon Tank. Baoyun dragon jar to Jiaduobao "fortune into treasure", "more blessing and more treasure" and other "treasure culture" as the spiritual core, innovative integration of thousands of years of dragon culture and traditional cultural imagery of the Spring Festival, by the lucky dragon, Ankang dragon, good fortune dragon and auspicious dragon four images, meaning of the different Baoyun dragon composition, with vivid original dragon body image and multiple colors, folk symbols to interpret the valuable assets of traditional New Year's culture, for the majority of consumers during the Spring Festival unique blessings and spiritual value.
The beckoning dragon means to attract wealth and enter the treasure, and the "many treasures" of wealth are interpreted with "cornucopia" and "gold ingots".The image of the dragon body is derived from the "Tang gilt iron core dragon", which originated from the folk customs of the Tang Dynasty to pray for blessings and blessings with dragons. The body of the can has cultural elements such as "Ruyi cloud head pattern" and "Baijia cloth" that symbolize prosperity and happinessThe good relationship dragon means gold and jade good fate, such as treasure and treasure, and the body of the can contains the "Fang Sheng pattern" that means concentric happiness, the "butterfly lotus texture" and "double happiness pattern" that are flawless in love and loyaltyThe auspicious dragon means auspicious luck and prosperity, and the dragon sends treasure. "Auspicious cloud pattern", "dragon dance dragon ball" and so on express brightness, prosperity, and happiness.
The four "Baoyun Dragon Jars" not only innovate the expression of dragon culture, but also further enrich the connotation of treasure culture. Among them, the lucky dragon represents the treasure of wealth, the Ankang dragon and the Liangyuan dragon represent the treasure of family affection, and the auspicious dragon represents the treasure of culture, reflecting the continuous upgrading and development of JDB's treasure culture.
From now on, JDB's "Baoyun Dragon Can" will be sold simultaneously on the official website and many offline channels across the country, whether it is New Year's goods purchase, visiting relatives and friends or table banquets, it will bring sincere blessings with unique cultural heritage to thousands of consumers.
With the launch of JDB's "Baoyun Dragon Jar", the scanning activity of one can and one code has also been launched. Open the pull ring of the can body and scan *** to participate in the interactive activities of collecting dragon cards and grabbing red envelopes. Consumers can also exchange points for dragon cards through the mini program, and collect five Baoyun Dragon cards to participate in the "Summoning the Dragon" lucky draw, and have the opportunity to win many prizes such as gold coins and multi-baby dragon gift box sets. This Spring Festival, JDB is looking forward to playing with the majority of consumers, using the "Baoyun Dragon Jar" as the carrier to add more interesting experiences to the New Year, and truly realize the "plus" of Longyue Wan and the "Duobao" of wealth.
Let the excellent traditional culture be inherited in innovation and development, and inject the national cultural force into the trend and fashion, which is the source of vitality of Jiaduobao culture. With the "Baoyun Dragon Jar" entering thousands of households as a blessing-filled New Year gift and appearing on New Year's tables across the country, its ingenious cultural connotation, the scan code collection dragon card gameplay with many benefits, and the cultural and creative peripherals that make people fall in love at first sight will strongly activate the transmission of excellent traditional cultural Xi among young people during the Spring Festival, further broaden the extension of "treasure culture", and send Jia Duobao's good wishes for the New Year of the Dragon to the people of the whole country!