On December 7, the "Greater Bay Area Sky Catwalk Fashion Show" hosted by the Culture, Radio, Television, Tourism and Sports Bureau of Bao'an District, Shenzhen, and implemented by Baoqi Culture was held at the Bao'an Binhai Covered Bridge.
This event was launched in the form of offline supermodel catwalk + art installation exhibition, supplemented by on-site**and**live broadcast online. The event linked local high-quality clothing companies and fashion designers in the Greater Bay Area, and invited a number of world supermodels to participate in the performance, starting from the three chapters of "youth and vitality", "urban life", and "art and fashion", to explore the unique temperament of Bao'an as a vibrant and charming city, a corporate highland where talents gather and a cultural city full of artistic atmosphere. The Binhai Covered Bridge has become an immersive international public show for the integration of trendy culture and fashionable life, presenting the vitality of Bao'an's new fashion, showing Bao'an's cultural genes, happy life and fashion imagination with catwalks and blockbusters, and helping Bao'an to build a cutting-edge and dynamic city image.
Local companies join forces
Present the charm of the Bao'an era
The "Sky Runway Show" kicked off with the singing of the band Toma. Chapter 1 Youth and Vitality With new concepts, new materials, and new textures as the concept, Bao'an's original designer brand Natural Kingdom made its debut, combining and innovating diverse elements, materials and processes with youthful self-expression, so that the show exudes youthful charm and shows the young and fashionable temperament of Bao'an City with cutting-edge designChapter 2 Urban Life, by the whole network of more than one million fans, was selected by Tmall as one of the "most potential cutting-edge fashion brands" Bao'an local clothing brand Mai Si mix selection, its brand design to "comfortable, free, fit" as the proposition, highlighting the Bao'an innovative talent of the workplace image and the beauty of modern urban women's exquisite and natural personality;Jinxi Tang, an explorer of new Chinese high-end brands, is also a local brand in Bao'an, which has gained popularity in Chapter 3 Art and Fashion, adding national aesthetic characteristics to Bao'an, which has rich cultural heritage. Founded in 1916, the brand expresses the concept of modern fashion with oriental aesthetic language, persistently promotes the inheritance and dissemination of intangible cultural heritage embroidery technology and culture, and is committed to letting the world see the beauty of Chinese clothing.
In addition, the well-known sports brand Peak, the national fashion brand Kensun, the star brand Yizhuo, and the well-known cashmere brand Cassimia Cashmere Song also appeared on the show as a local clothing company in Guangdong, jointly dedicating a catwalk visual feast with both modern fashion style and urban cultural power to the public.
The big show links fashion with community and life, opens the dialogue and collision of urban life and clothing design aesthetics, and depicts more colors for the cultural landscape of the Bao'an living room and the coastal covered bridge in the name of fashion.
Dynamic visual arts
Create a humanistic style of the covered bridge
In addition to the fascinating catwalk show, the blue and white visual design with the theme of "clouds" spread all over the covered bridge, reflecting each other with the blue sky and white clouds above the city, not only showing the smart characteristics of the "show" with the lightness and changeability of the clouds, but also creating an immersive experience as if you were in the sky.
The large-scale cloud air film art installation at the entrance attracts attention in a minimalist fashion style, and the first animal specimens such as peacocks, macaws, sheep, and moose are hidden in various places on the lush covered bridge, and many surprise designs make the audience check in one after another.
This event allows local related associations, enterprises, designers and other resources to gather and linkage, and jointly create a fashion show with Bao'an cultural symbols, which is not only a stage for fashion enterprises to publicize and show their achievements, but also a space for urban residents to feel the beauty of Bao'an's vitality, and let more people know Bao'an and fall in love with Bao'an through a diversified urban humanistic life experience.
The elegance of Bao'an is inexhaustible, and more exciting activities will be carried out here. As the epitome of urban art co-creation, the Bao'an Binhai Covered Bridge "Greater Bay Area Sky T Runway Fashion Show" links the covered bridge and even Bao'an with everyone in the city, so as to produce a closer connection, jointly promote a better life, draw a blueprint for Bao'an tomorrow, and build a better future for the city.