Wuling BinguoAfter 2 months on the market, in the face of strong complaints and pressure from consumers, it finally chose to reduce the price and increase the allocation. On June 5 of this year,Wuling BinguoThe new Joy and Connected models were introduced, which added the important electronic stability system (espand automatic parking function, and the price is **1000 yuan. However, the model, which costs 80,000 yuan, is not equipped with these basic safety configurations, which has attracted many consumers' doubts and believes that this is contraryWuling MotorsProduct positioning based on cost performance.
Wuling BinguoIt attracted much attention at the beginning of its launch, but due to its high price and lack of safety features, it aroused doubts among consumers. Although the official declaredWuling BinguoThe standard equipment of the whole series is very rich, including 185 tires, tire pressure alarm,Reversing videoThere are also 7-inch full LCD meters, on-board Bluetooth**, mobile phone APP remote control and other high-tech configurations. However, consumers are most concerned about the safety aspectWuling BinguoBut there are some glaring shortcomings. For example, only the 333km and top-of-the-line models are equipped with the main and passenger airbags, while the 203km and 333km entry versions only have airbags for the main driver and not for the co-pilot. Even more worrying,Wuling BinguoNone of the models are equipped with the electronic stability system (ERS) (esp), which is an important configuration for driving safety. When the vehicle skids sideways or loses control, the electronic stability system can effectively improve the vehicle's handling performance and reduce the incidence of crashes by independently controlling the brakes and power systems of the four wheels. Therefore, the lack of these safety features has become the focus of complaints and questions from car owners.
Wuling BinguoAlthough the price reduction and increase are to meet market demand, the problem of insufficient safety configuration is still the focus of consumers' attention. Car owners generally believe thatWuling BinguoThere are serious deficiencies in safety features, especially the lack of an electronic stability system (ERS).espThis is also one of their main concerns. Although many of the A0 pure electric models in the electric vehicle market are not equippedesp, which is not mandatory in our countryCarsInstallationesp。But in viewWuling BinguoThe price of the top model has exceeded 80,000 yuanespThe lack of a basic security configuration is unacceptable, especially in an emergencyespof vehicles may be exposed to greater safety risks.
Car owners for:Wuling BinguoThe security configuration was complained in detail and toWuling MotorsThe integrity of the expression is questioned. Some owners said they were told that they would not add equipment when they consulted the sales before buying a carespand the automatic parking function, but in fact the introduction of additional models in a short period of time, which is considered to be sales deception and concealment of relevant information, which has caused misleading consumers. Also, some early purchasesBinguoof car owners also felt deceived and thought they had become test subjects. For these complaints, the consumer is in a third partyCar complaints** Many comments were posted, sayingWuling MotorsWithout the slightest credibility, even if the news of the increase was spread on the Internet, they still chose to believe the official, and asked the official and the dealer, and they were all answered that they would not increase the allocation in the near future. Therefore, consumers are rightWuling Motorsquestioned the integrity of the car and pointed out that the old car owners may be affected by the downgrade, and the owners who buy used cars may not be able to enjoy the same additional configurations.
Wuling BinguoThe reason why we chose to reduce the price and increase the allocation is because we are facing a fiercely competitive market environment. In the A0 class electric vehicle market,Wuling BinguowithBYD Seagulland other competitors are fiercely competitive. AlthoughWuling BinguoIt has certain advantages in terms of appearance and space, and the starting price is lower, butBYDIt has mastered many black technologies of electric vehicle manufacturing, and its brand power and technical capabilities are far exceededWuling Motors。In order to copeBYD Seagullof the urgent offensive,Wuling BinguoThere is an urgent need to reduce prices and increase allocation. Although this pairWuling MotorsIt was reluctant, but the market environment forced it to do so.
Wuling MotorsAs a leader in low-cost cars in China, it has always been sold with cost performance and practicality, and has been loved by a large number of followers. However, in the electricCarsThe competition in the marketWuling MotorsFaced withBYDand other local manufacturers and foreign brands such as Tesla. EspeciallyBYD SeagullAs a pure electric vehicleMoving cars, with ratioWuling BinguoHigher-grade configuration and more advanced technology make consumers rightWuling BinguoThe price-performance ratio is questionable. In the face of changes in the market,Wuling MotorsWe have to adopt the strategy of reducing prices and increasing allocations in order to remain competitive in the competition.
AlthoughWuling BinguoIntroduced measures to reduce prices and increase equipment, and added an important electronic stability system (esp) and the automatic parking function, but this does not fully compensate for its lack of safety features. Especially before buyingWuling Binguoof car owners seem to have purchased a vehicle at a higher level, but have not received the corresponding basic safety configuration, and feel deceived and misled. Moreover, the price reduction and increase can not really solve the problem of insufficient safety configuration, and some car owners may be affected by this price reduction and cannot enjoy the same additional configuration.
The security issue is:Automotive industryis one of the most important issues and one of the most important concerns of consumers. Especially in electricAutomotive industryConsumers pay more attention to the safety performance of their vehicles, especially at high speeds or in emergency situations. Wuling BinguoAs a low-end electric model, although it has a competitive advantage in terms of **, the lack of safety configuration may have a serious impact on its market competitiveness. In order to better compete with competitors in the market,Wuling MotorsImprovements and enhancements are needed in terms of security configuration to increase consumer confidence and satisfaction. Only when it is comparable to competing models in terms of safety configuration can it truly win the favor of consumers.