In fact, if you count the development of the auto market in recent years, you can find that whether it is a traditional car manufacturer or a new power car company, each of them has to compete on a "small thing" before the launch of a new car, and it is this "little thing" that can determine the fate of most of the newly launched models.
Isn't it an objective fact that can be obtained according to the size of the model and the configuration of the vehicle?
In the past fuel era, such an answer may be the standard answer, but when the new energy era comes, the answer to the positioning question has already quietly changed.
In July 2020, an epoch-making new energy model appeared on the stage of history, and this new car is the medium and large sedan that supports the entire BYD new energy road - BYD Han.
In the medium and large car market at that time, everyone also knew that in addition to the first-line luxury brands, the rest was the battlefield of the second-tier luxury brands such as "Kaiwo Leopard", and there was no room for competition among the rest of the joint venture brands, let alone independent brands.
Therefore, the arrival of BYD Han, a medium and large car that only sells 200,000 yuan, has completely changed the original C-class car market.
Nowadays, high positioning and low selling price have obviously become a major trend in the market. But in October this year, the arrival of another new energy medium and large car once again broke the original market pattern, it is Changan Qiyuan A07.
In fact, when the new car was just the first time, Changan Qiyuan also did a market positioning research on the new car, and the results of the survey showed that it was such a new energy model with a price in the range of 147,090 to 168,090, which had perfectly met the necessary conditions for medium and large cars.
As a result, such a new car that once again set a record in history officially started its journey in the medium and large automobile market.
So, as two great attempts of independent brands in the new era, what kind of sparks will be rubbed between BYD Han and Changan Qiyuan A07 with the same positioning?Let's move on.
New luxury vs old luxury
First of all, let's compare the appearance, once BYD Han relied on the "dragon face" design aesthetics created by overseas designers in the automobile circle, but now it seems that it is not difficult to find that from the front to the rear of the design, there are still a lot of shadows of traditional fuel vehicles.
The front face benefits from the natural advantages of the electric motor, which naturally abandons the original large-size grille design, and the rear thanks to the Chinese-style design also makes the vehicle more in line with the overall calm style, but in the face of today's changing tram market, it is inevitable that it looks old-fashioned.
As a new car that has been on the market for more than three years in the late BYD Han, Changan Qiyuan A07 has been committed to creating an executive-level family sedan experience in the new era, and naturally has its own new set of rules in shaping the sense of luxury.
The vehicle is built with Fuguang aesthetics, with digital intelligence flying wing front and rear through lights, closed front face, electric hidden door handles, frameless doors and a coupe shape with a slip-back, highlighting the sense of sportiness and luxury from the details.
Therefore, in terms of appearance, Changan Qiyuan A07 actually has the advantage of new aesthetics under the creation of a new design language, while BYD Han has not made major changes in the appearance after listing, and it is already an "old luxury" design.
It is true that such "old luxury" is more loved by middle-aged and elderly customer groups, but in the face of the new generation of consumers, it is more necessary to "new luxury" such as Changan Qiyuan A07 to cover a larger consumer market.
Modern art vs enveloping cockpit
On the other hand, the old luxury represented by BYD Han does have its own dedication to stacking materials. 12.3-inch full LCD gauge and 15The 6-inch rotatable center console screen forms the direction of the large pattern in the car, and a large number of leather materials and piano paint trim are also used as decorations for the luxurious atmosphere in the car.
In this way, BYD Han's interior polishing still adheres to the overall style of Chinese luxury, and the enveloping cockpit experience does have its own unique advantages in the traditional car camp.
The interior style of Changan Qiyuan A07 is consistent with the exterior design, and the design of the entire interior is still based on scientific and technological simplicity, with a double-spoke multi-function steering wheel and a piece of 15The 4-inch central control screen is composed, and almost all physical buttons are eliminated.
The instrument is replaced by a huge AR-HUD with a 50-inch display range, and it is precisely this almost persistent minimalism that allows Changan Qiyuan A07 to create a new luxury of its own.
In terms of materials, Changan Qiyuan A07 does not use piano paint like BYD, but uses wood grain trim, with suede and leather materials to cover different areas, which greatly enhances the atmosphere in the car, rather than the nouveau riche sense of sight.
Therefore, in the comparison of the interiors of the two cars, Changan Qiyuan's unique artistic design cleverly avoids the exaggeration caused by blindly piling up materials, but can better make the texture of the whole cockpit reach a high level.
Digital intelligence rear-drive new family car vs traditional electric front-wheel drive vehicle
On the one hand, BYD's pure electric, on the other hand, is the pure electric model of Changan Qiyuan A07, which is indeed the same as a pure electric version, and it is better to see who has more advantages in comparison.
The Han EV adopts a front-wheel drive single-motor drive mode, which can burst out a maximum of 204 horsepower, but as a front-wheel drive model, compared with the rear-wheel drive Changan Qiyuan A07, the lack of advantages is not only the power gap.
Changan Qiyuan A07 adopts the power composition of a rear-wheel drive single motor, with a maximum burst of 258 horsepower, and compared with BYD's 60The 48kWh lithium iron phosphate blade battery, the CATL ternary lithium battery used in Changan Qiyuan A07, although the capacity is not as good as that of BYD Han EV, is only 581kWh, but the pure electric range can reach 515km, much higher than the 506km range of the Han EV.
Therefore, it is concluded that Changan Qiyuan A07 not only applies the better three-electric technology in the new era to itself, but also brings higher-cost rear-wheel drive models to consumers, which is enough to see the sincerity.
Then in terms of intelligence, which new energy vehicles should have advantages, in fact, these two epoch-making trams are not low in terms of software and hardware configuration.
For example, the two companies have L2 level of assisted driving capabilities, plus full-speed adaptive cruise control, 360° panoramic image, transparent chassis image and other features that can greatly improve the driver experience.
However, it is a pity that the Han EV is not equipped with the 8155 chip, which also leads to the fact that the hardware level of the vehicle has not been able to keep up with the rhythm.
Write at the end
Nowadays, the explosion of the new energy vehicle market not only brings consumers more choices, but also points out a new direction for the development of major car companies.
As a "latecomer" to the new energy market, Changan Qiyuan A07 has indeed achieved better product strength in all aspects, but BYD Han, as a pioneer of independent brands in that era, not only led its own brands to open up the market for medium and large cars, but also paved the way for the strong debut of Changan Qiyuan A07.
In October 2023, Changan Qiyuan A07 received more than 10,000 orders in less than a month after its launch, and has become the most competitive player in the medium and large sedan market in the second half of the year.
The competition in the automobile market has always been a war without gunpowder, some people win, some people withdraw. Sometimes it's often the "little things" like the model positioning that are enough to decide the fate of a new car.
The little thing is not small, but it is the key "Changan Qiyuan A07's journey in the medium and large sedan market has just begun, just like the Chinese car that has grown up in the predicament, everything has just begun.