According to the latest data from BCI, the situation in the Chinese mobile phone market in November was as follows: Xiaomi came in at 18The share of 3% jumped to the top of the domestic brand and took second place in the overall ranking, while Apple took 21A 1% share ranks first. In addition, Xiaomi has achieved a year-on-year growth of more than 40% for five consecutive weeks, which is an excellent performance.
In the high-end mobile phone market, it shows a head effect. In the market of more than 4,000 yuan, Apple still occupies the first share, followed by Huawei and Xiaomi, with a share of 223% and 144%。These three brands already account for 87% of the entire market share5%, a very solid position.
For a long time, "cost performance" has been synonymous with Xiaomi, and Lei Jun has also repeatedly stated at the press conference that Xiaomi's determination to hit the high-end market, and these data reflect the results of Xiaomi's entry into the high-end market and its successful foothold. Xiaomi's high-end products launched in recent years are not only more fashionable and sophisticated in terms of appearance design, but also have significant improvements in performance and functionality.
At the Xiaomi 14 press conference, Lei Jun officially announced that the Xiaomi 14 will leapfrog the benchmark iPhone 15 Pro, and finally Xiaomi won the game, and the first sales of the 14Pro surpassed the iPhone15Pro.
The Xiaomi 14 is the latest addition to the Xiaomi phone line, released on October 26, 2023. It is powered by a Qualcomm Snapdragon 8 Gen 3 processor and has a 3Octa-core processor with 3GHz main frequency and 1+5+2 architecture. In addition, the Xiaomi Mi 14 is also equipped with the C8 screen light-emitting material, and is equipped with a Leica Summilux lens, which adds an AI auto-brightness function. From Xiaomi 14, users can see the improvement of domestic mobile phone technology, including screen, camera, speaker, vibration motor and other components have adopted the domestic best scheme.
According to the introduction of a number of self-disassembly, Xiaomi 14's speaker manufacturers include AAC Technology and Goertek, PCB manufacturers include Victory Giant Technology and Huatong Computer, and memory chip manufacturers include Hynix. The choice of these ** merchants also further proves the degree of localization of Xiaomi 14.
Since the official launch of sales on October 31, the Xiaomi 14 series has brought a lot of good news to Xiaomi. For example, during this year's Double 11, Xiaomi 14 achieved the first place in both domestic mobile phone sales and sales on multiple platformsAnd its first 5-minute sales time is 6 times that of the previous generation 13 series. These figures once again prove the popularity and sales performance of the Xiaomi 14 in the market.
To sum up, Xiaomi has a solid position in the Chinese mobile phone market, especially in the high-end mobile phone market. As the latest product, the Xiaomi 14 has not only been significantly improved in technology, but also reflects the progress of domestic mobile phones. With the successful sales of the Xiaomi 14, Xiaomi is expected to continue to maintain a strong competitiveness in the Chinese mobile phone market.